Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
[cm_ad_changer campaign_id="4"]

News

The Outlook for UK iGaming Affiliate Marketing in 2021

Published

on

Photo credits: shutterstock_1118068061

 

The iGaming industry can be quite lucrative for affiliates who know how to make the most out of available affiliate programs. UK online gambling brands from sportsbooks to casinos and everything in between rely on all types of online and offline advertising strategies to acquire and retain customers. Affiliate marketing is one such strategy that has evolved in importance over the years. This evolution is likely to continue in 2021.

Even though 2020 has been a rather rocky year due to COVID-19, iGaming affiliate marketing share in 2021 has the potential to grow with new online UK bookmakers establishing (and big-name online UK bookmakers re-establishing) a foothold in the profitable football betting market. Already, brand new bookies are starting to appear with the 2020/21 sports season set to begin. These new bookies mean the potential for more affiliate marketing opportunities because affiliate programs tend to be one of the most cost-effective methods for acquiring new customers.

 

Affiliate marketing spend has increased over the years

For sportsbooks and casinos, over the last decade, affiliate marketing has become an increasingly important marketing strategy for expanding their online reach to attract new punters via desktop and mobile channels.

According to a Regulus Partners report, in the past few years there has been massive growth in UK gambling online marketing spend, which increased form £376 million in 2014 to £725 million in 2017. As such, it comes as no surprise that this same report found that there was also notable growth in Affiliate marketing spend, with an increase from £274 million in 2014 to £295 million in 2017. This is quite the jump considering that affiliate marketing typically tends to be one of the least expensive forms of advertising.

It is highly probably that these figures will continue to climb higher into next year as more of Britain’s gamblers choose to bet online out of convenience, ease of mobile access and the pandemic crisis.

 

Current iGaming Affiliate restrictions

Presently, gambling online in the UK is at an all time high. According to the UK Gambling Commission’s gambling industry statistics covering the period between October 2018 and September 2019, gross gambling yield has grown. More specifically, some of the biggest increases have been seen in the remote (online) betting, bingo and casino markets. Focusing on betting specifically, the total gross gambling yield for remote betting during this time period was £2.1 billion, a 4.3% increase from April 2018 – May 2019.

However, while this may be good news for gambling operators and their affiliates, a growing concern about increased problem gambling and gambling addiction in the country, has lead to a call for tighter regulations to be placed on operators, specifically restrictions regarding advertising.

This isn’t the first time that restrictions have been placed on UK gambling-related advertising, including iGaming affiliate marketing. Three years ago, tighter regulations were placed on operators, making them liable for the actions of their affiliate partners to help try and curb advertising misleading information. This has resulted in betting firms being hit with fines rather than their affiliates when their affiliates advertised misleading information about the firm’s promotions.

These stricter guidelines were designed to motivate gambling operators to encourage their affiliates to stick to advertising regulations, otherwise the operator would be held responsible if the advertising was found to be in breach of Gambling Commission rules.  As a direct result of these rules, some firms closed their affiliate programs altogether, including Sky Bet, who didn’t want to take a chance with untrustworthy affiliates.

 

What the future could hold for iGaming affiliates

However, in spite of the current affiliate marketing regulation responsibilities placed on operators, some feel that this is not enough. It is possible that, in the future, the UK government may take the next step and regulate iGaming affiliates directly. If this should occur, it could mean that affiliates would be required to register or license their operations before deals can be made to promote legal sportsbooks.

These changes could impact affiliates by introducing new:

  • Regulation costs – A fee may need to be paid by affiliates to be regulated.
  • Legal requirements – Affiliates would be required to ensure regulatory compliance, meaning that if they breach rules they would also be subject to a fine along with the operator.
  • Increased acquisitions – Smaller affiliates are not likely to survive with the new regulatory changes, making it easier for larger affiliates to purchase them, reducing competition.

There is no question that if the Gambling Commission chooses to crack down further on affiliate marketing, this would have an effect on iGaming affiliate market share in the future. However, as it stands now, with new online bookmakers popping up onto the scene and the new football season ready to start, the outlook seems bright for iGaming affiliates in 2021.

News

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

Published

on

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

 

Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the company’s rapid expansion. Under Nexus International, two brands—MegaPosta and Lanistar—sit at the core of its growth strategy.

While Lanistar continues to develop, it is MegaPosta that has already established itself as a major revenue driver. In 2024, MegaPosta generated $400 million, marking a significant milestone in Kiziloz’s aggressive scaling efforts.

With further expansion planned, projections indicate that revenue could climb to $1.54 billion in 2025. As he continues to push into new markets, Kiziloz’s ability to navigate regulatory challenges and capitalize on high-growth sectors will determine whether Nexus can meet its ambitious targets.

A major step in this expansion involves securing a Brazilian gaming license and granting Nexus International access to one of the largest regulated betting markets globally. Meeting Brazil’s strict financial and operational compliance standards was a key requirement—an effort that Kiziloz personally oversaw as part of his mission to establish the company in fully regulated spaces.

With this approval, Nexus International is now authorized to operate and expand within Brazil, a market that has intensified regulations to curb unlicensed operators.

Kiziloz’s Strategy for Growing Nexus International

Kiziloz has ventured into multiple industries, with his entry into online gaming reflecting a deliberate move to leverage emerging regulatory shifts. Before entering this sector, he developed Lanistar as a fintech company, but under his leadership, it has evolved into an online gaming enterprise. This shift aligns with his broader approach to reshaping and scaling business models in response to market trends.

His direct involvement has fueled Nexus International’s expansion across Latin America. Megaposta has already gained traction in several countries, and with the Brazilian gaming license, Kiziloz has positioned the company for further growth. He has played a key role in negotiating strategic partnerships, ensuring regulatory compliance, and setting a competitive direction against well-established gaming firms.

However, his strategy comes with obstacles. Brazil enforces strict regulations covering advertising, taxation, and consumer protection. Any compliance lapses could result in financial penalties or even the loss of the company’s operating license. Kiziloz now faces the challenge of ensuring Nexus International adheres to all legal requirements while navigating an increasingly competitive marketplace.

How Kiziloz Aims to Scale Nexus International

Under Kiziloz’s direction, Nexus International is targeting regions where legal online gaming  is expanding. Megaposta has already established a foothold in Latin America, and the new Brazilian license enables the company to operate openly, unlike unlicensed competitors facing regulatory constraints.

Lanistar’s transformation from fintech to gaming was a calculated move by Kiziloz, allowing Nexus International to strengthen its position in sports betting and online casinos. By managing two platforms under one umbrella, Kiziloz diversifies revenue streams and broadens market reach.

Brazil’s updated gaming regulations have created a competitive environment where only licensed operators can legally offer betting services. By securing Nexus International’s place in this regulated market, Kiziloz ensures the company can advertise, collaborate with local businesses, and scale its user base without the uncertainties associated with unlicensed operations. However, increased compliance costs and operational restrictions remain challenges.

Revenue Goals & Industry Challenges

Kiziloz aims to drive Nexus International’s revenue to $1.45 billion through market expansion and higher user engagement. His approach focuses on attracting new users and increasing participation in sports betting and casino games, two of the most lucrative segments in online gaming.

Yet, the industry presents multiple challenges. Regulatory frameworks remain fluid, with governments frequently revising tax policies, imposing new restrictions, or tightening compliance requirements. Any legal adjustments in Brazil could directly impact Nexus International’s profitability.

Additionally, Nexus International faces competition from established gaming brands with strong customer loyalty and extensive marketing resources. To stay competitive, the company must prioritize user retention, introduce exclusive offerings, and deploy strategic marketing campaigns—all while complying with strict regulations.

Cybersecurity is another pressing concern. Online gaming platforms are often targeted by fraud and cyberattacks. To safeguard user data and maintain trust, Kiziloz must ensure Nexus International heavily invests in security infrastructure. Any security breach could lead to financial losses and reputational harm.

Where Kiziloz is Taking Nexus International Next

Beyond Brazil, Kiziloz is exploring opportunities to expand Nexus International into additional regulated markets.

Securing new licenses is a complex, time-intensive endeavor requiring compliance with diverse tax regulations, advertising laws, and consumer protection policies. Kiziloz must oversee negotiations, obtain regulatory approvals, and implement tailored marketing strategies to facilitate smooth market entry.

While the Brazilian license has laid the groundwork for expansion, Nexus International’s long-term success hinges on Kiziloz’s ability to tackle industry challenges. Ensuring compliance, mitigating risks, and competing against major gaming operators will be critical in sustaining growth. His strategies in regulation, marketing, and technological investment will ultimately shape Nexus International’s trajectory in the coming years.

Continue Reading

News

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

Published

on

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

 

Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik has consequently informed the Board that this new role will eventually require him to step down from Chairman and Board member, but Ulrik remains available for re-election at Raketech’s AGM in May and is committed to stay on up until July 30th to assisting Raketech in the transition period. The nomination committee has started the process of finding a new board member, who may also assume the role of Non-Executive Chair. A further update will be provided in due course.

The Company appreciates this is an opportunity for Ulrik and thanks him for his contribution and dedication to the Raketech board since joining in May 2021.

“Stepping back into a full-time CEO role feels like the right professional move for me, and the opportunity I have been presented with is compelling. I am confident that the entire Raketech board and executive team remain dedicated to strengthening the balance sheet and shaping an exciting strategy that I expect will be unveiled to investors in the coming months. I firmly believe Raketech has the potential to be a key player in the global iGaming ecosystem, both now and in the future, and that the company is well-positioned to generate substantial returns for all shareholders over time.”

Continue Reading

News

Amusnet Joins Forces with Prominent Affiliate Chipy

Published

on

Amusnet Joins Forces with Prominent Affiliate Chipy

 

Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles to its large-scale of worldwide users.

“Joining forces with one of the most valuable affiliate platforms in the industry brings new opportunities to expand our reach and enhance the visibility of our games,” said Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet. “We are excited to work with Chipy to showcase our innovative casino titles,  especially our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience.”

“I believe that partnering with Amusnet willadd significant value to our content, providing access to high-quality gaming content from a casino provider that is internationally recognized,” said Bogdan Romedea, PR Specialist at Chipy. “This collaboration aligns perfectly with our mission to enhance the player experience and expand our vibrant community.”

Chipy.com provides a comprehensive database of over 2,000 online casinos, exclusive bonuses, and the latest gambling insights. Its mission focuses on maintaining up-to-date information, delivering genuine user reviews, and offering a customizable experience with advanced search filters. Beyond listings, the platform showcases games from top software providers and features over 15,000 games.

As we embark on this exciting partnership, we encourage gaming enthusiasts to explore the comprehensive reviews available on Chipy’s platform. With the spotlight on Coin Gobbler and other exciting Amusnet products, this collaboration promises to elevate the gaming experience and drive engagement in the online casino community. Stay tuned for more updates!

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025 Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025
News18 hours ago

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

  Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the...

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment
News6 days ago

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

  Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik...

Amusnet Joins Forces with Prominent Affiliate Chipy Amusnet Joins Forces with Prominent Affiliate Chipy
News2 weeks ago

Amusnet Joins Forces with Prominent Affiliate Chipy

  Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration...

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world ICE and iGB Affiliate Barcelona are in top 5% of business events in the world
News2 weeks ago

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

  ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which...

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS
Affiliate Announcements2 weeks ago

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

  Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate...

Affiliate Announcements2 weeks ago

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

  QMRA has now been active for nearly a year, and we are proud to have welcomed many members who...

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories
Awards3 weeks ago

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

  Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate...

Slot Machine Secrets: Can You Influence the Outcome? Slot Machine Secrets: Can You Influence the Outcome?
News4 weeks ago

Slot Machine Secrets: Can You Influence the Outcome?

  Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds,...

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider 711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Affiliate Announcements1 month ago

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

  Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered...

North Star Network acquires leading casino affiliate Bojoko North Star Network acquires leading casino affiliate Bojoko
News1 month ago

North Star Network acquires leading casino affiliate Bojoko

  ​​North Star Network and Bojoko are delighted to announce the digital sports media group’s acquisition of the leading iGaming affiliation...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania