News
Pariplay Announces Partnership with Prominent Romanian Operator Baumbet

Pariplay extends its presence in the Romanian iGaming market via Baumbet partnership
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced its latest partnership with Romanian operator, Baumbet. Through the agreement, Pariplay will provide Baumbet.ro access to its directory of over 100 exciting and engaging online casino games, in addition to third-party games, further establishing its market presence in Romania.
Complementing Baumbet’s range of online casino, live casino and sports games are Pariplay’s latest releases including Bloodshot: Rising Spirit, Phoenix Gold and their hugely successful Dragons of The North, as well as a full range of third-party game titles from suppliers like Greentube, Skywind and Microgaming amongst others. Pariplay’s extensive directory will deliver innovative games designed for an international audience such as the one catered to by Baumbet.ro.
Established in 1993, Baumbet is one of Romania’s most prominent manufacturers in the gaming industry with more than 700 employees worldwide. The brand offers sports betting with attractive odds and a wide range of live or pre-match events, virtual sports and proprietary casino games.
Daniel Cordos, COO at Baumbet said: “We’re pleased to be collaborating with leading aggregator and games supplier Pariplay, which has a broad regulatory footprint and has demonstrated rapid growth In Europe. Our goal is to ensure we offer the best experience and diverse games to our players. Through this partnership and Pariplay’s impressive portfolio, Baumbet players will be introduced to an interactive suite of high-quality casino games, aligning with that goal.”
Richard Mintz, Commercial and Marketing Director at Pariplay, said: “Our partnership with distinguished provider Baumbet is an exciting one as it’s an opportunity to see our game studio expand throughout Romania. With innovative graphics and high-quality games at the core of our business, we’re confident that we will add substantial value to the overall gaming experience for Romanian players. We also look forward to onboarding more operators in regulated European markets this year.”
For more information about Pariplay’s partnership with Baumbet, contact Pariplay.
Affiliate Announcements
Soft2Bet launches a new affiliate management system ReferOn

A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
London Affiliate Conference
Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th – 10th February, ExCeL London) will have the opportunity to meet and have their photos taken with former Arsenal legend Ray Parlour and Francis Benali MBE who made a total of 389 appearances for Southampton over a 16-year spell with the south coast club.
Visitors will be able to discuss all things football including the Gunners prospects of lifting the Premier League title for the first time since 2004 with Ray on Thursday 9th when he will be on the stand between 13.00 – 14.30 hrs. Francis will be on hand to reflect on the season so far and Southampton’s chances of retaining their Premier League status the following day also between 13.00 and 14.30 hrs.
Confirming the celebrity appearances, Agni Raitar at Partners.io said: “We are both delighted and excited to have Ray and Francis on our stand at the forthcoming edition of iGB Affiliate London which will be the biggest on record. We will kick-off on Thursday 9th with Arsenal legend Ray Parlour who in a fantastic career played 466 games for Arsenal winning everything along the way including three Premier League titles, four FA Cups, one League Cup, one European Cup Winners Cup and was also capped 10-times for England. Ray subsequently went on to play for Middlesbrough and Hull City before forging a highly successful career in the media.
“On Friday 10th we welcome another club stalwart, Francis Benali MBE who clocked-up 389 first team appearances for his beloved Southampton Football Club. As well as enjoying a highly successful football career Francis also undertook a number of gruelling physical challenges for charity including running and cycling to all 44 Premier League and Championship stadiums in two-weeks and completing five Ironman races within seven days – in the process raising an amazing £1m for Cancer Research UK. As a result of these endeavours, he was appointed Member of the Order of the British Empire (MBE) in the 2020 New Year Honours for services to cancer patients. Both Ray and Francis have great stories to tell about their time in football and I look forward to welcoming them to our stand and introducing them to the industry at iGB Affiliate London 2023.”
Partners.io is the home of leading and crypto pioneering brands Bitcasino.io and Sportsbet.io. With language support in 11 different languages, customer service from over 35 countries and unparalled player experience, affiliates can expect high conversion with up to 45% revenue share, and personalised affiliate support. Bitcasino.io, and Sportsbet.io are supported in 11 different languages and service customers from over 35 countries.
The 2023 edition of iGB Affiliate London will be the biggest edition on record occupying just under 12,000 square metres of floor space across three halls of ExCeL London. The show will feature a business-centric seminar programme and curated networking opportunities as well as the 2023 iGB Affiliate Awards (February 9th). The black-tie event, three-course sit down dinner and after-party is recognised as being one of the key social and networking events on the igaming affiliate calendar.
News
AffPapa surpasses 500 registrants for iGaming Club London

iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after surpassing 500 registrations, boasting a line-up of some of the biggest names in iGaming.
Affiliates, operators, and B2B companies from around the world will have the opportunity to convene under one roof during the event and do business in an environment that fosters networking and collaboration.
The 500 guests will be treated to an exclusive networking dinner, organised by AffPapa, the ultimate iGaming directory for operators and affiliates.
Alongside dinner and drinks, the event will be introducing a new concept to the industry – speed dating. A brisk introduction of everyone involved will jumpstart the night, making it easier for attendees to find potential partners.
iGaming Club London will feature some of the biggest names in the industry, including Betsson Group, Campeon Affiliates, Raketech, AskGamblers, Sofascore, CatenaMedia, N1 Partners, and many more.
Celebrating the global event’s interest, Levon Nikoghosyan, CEO at AffPapa, said: “Having such a significant number of people interested in iGaming Club London is beyond exciting for us and serves as a great testament to our commitment in connecting members of the industry!
“The participation of some of the biggest names in iGaming speaks volumes about how incredible the night will be. iGaming Club promises an exclusive networking dinner, and we are excited to welcome everyone in London to do business!”
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