News
Things must change

James Ashton from FindMyUKCasino.com says that affiliates targeting self-excluded players are damaging the entire industry
The relationship between online casino operators and affiliates is under more strain than ever before as regulators and watchdogs continue to tighten responsible gambling requirements.
The UK Gambling Commission has made clear that operators are ultimately responsible for the content that is published on their behalf by affiliates.
This has forced online gambling brands and their affiliate managers to audit their publisher partners and set guidelines for the responsible marketing of their sites.
As a professional online casino affiliate committed to responsible and compliant marketing, we have welcomed this approach as we believe it is also our responsibility to protect players.
This has seen us carry out major changes to our site, from ensuring significant and full terms and conditions are always next to bonus offers via auditing and reworking content.
For example, our best online casino page only lists four of our partner online casino brands with those listed scoring the highest during our review process.
Other online casino affiliates list hundreds of online casinos under their best online casino pages in a bid to maximise revenues from what is usually a high-volume traffic page.
We believe players searching for best online casinos are looking for information about the brands that stand out above the rest – listing hundreds to maximise commission is therefore irresponsible.
There are plenty of online casinos affiliates just like us, affiliates that care about players and being responsible over trying to turn a quick profit. But there are some that are not.
Recently I have seen a growing number of online casino affiliates creating content aimed at UK players that have self-excluded, pushing them to non UKGC-licensed websites.
These publishers are writing ranking pages around terms such as “Online casinos not on GamStop” when we all know that UKGC-licensed operators must work with GamStop.
These ranking pages then list tens or even hundreds of online casino sites that hold licenses from Curaçao and other offshore jurisdictions.
The only reason for creating content around these terms is to target those that have self-excluded because they believe they have a gambling problem or acknowledge the have an addiction.
This is disgraceful behaviour on behalf of the affiliate and is doing untold damage to publishers that believe the foundation of their business is to protect all players, not just the most vulnerable.
Some publishers have stopped short of actually listing online casinos that are not on GamStop and that don’t hold a UKGC licence, but have still created content around these terms.
Again, this is clearly aimed at drawing players searching for these terms to their sites, and then pushing them to other articles and reviews where they are encouraged to sign up and play.
Online gambling operators should also be concerned; some of the publishers creating these sorts of pages are among the largest in the industry and also promote UK-licensed brands.
These operators should be concerned about what impact partnering with affiliates that undertake such black hat techniques might have on their licence should the UKGC find out.
This practice needs to be addressed as a matter of urgency; online casino affiliates publishing such pages should do the right thing and take them down.
UK-licensed online casino operators should better audit their partners – just Google “Online casinos not on GamStop” and you can easily see who is creating content around these terms.
Once they have identified the culprits, they should issue an ultimatum – remove the page or they will cease working with them. This is the only way to protect players and, ultimately, their licence.
On a personal and professional note, it really is a shame to see that some affiliates do not see that their ultimate responsibility is to ensure that players are properly protected.
To do this, they need to provide them with the information they need – including T&Cs – about online casinos to enable them to make an informed decision about where to play.
They should make players aware of the resources available to them if they do feel they have a problem, such as GamStop, and not use it as a technique for acquiring new players.
There are plenty of affiliates out there doing great things when it comes to responsible gambling and compliance, which makes it such as shame that a small number are behaving so badly.
This is not only damaging to online gambling operators and affiliates, but also to the UK players they are pushing to these offshore sites.
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
News
StatsDrone now supports over 2000 affiliate program integrations

StatsDrone has achieved a significant milestone in their journey to being the best affiliate stats app both with accurate data and with the most affiliate program integrations.
The company recently achieved a milestone of over 2000 affiliate program integrations. Most of the integrations are for iGaming affiliate programs while others include affiliate networks, finance affiliate programs and crypto related programs.
Since launching the app over 4 years ago, the other milestone achieved is nearly 1200 affiliate programs marked as migrated or closed.
The multi-award winning app connects to affiliate programs through credentials using scraping or through using API keys. API data is supported by 61% of affiliate programs listed on StatsDrone currently as of August 2025.
COO and Co-Founder Darrell Helyar had this to say about the milestone: “Achieving this milestone reaffirms StatsDrone’s position as a leader in affiliate marketing, enabling affiliates to optimize performance and drive results. With an exceptional team committed to accuracy, innovation, and support, we continue to build trust and deliver outstanding results for everyone we support.”
The data that StatsDrone can get for customers is on the following levels: account, brand, campaign, dynamic variables and postbacks.
Dynamic variables, advanced data solutions for affiliates
Dynamic variables are proving to be one of the more popular tools offered at StatsDrone.
Dynamic variables is supported with the following affiliate program software: MyAffiliate, ReferOn, Mexos, CellXpert, Income Access, Affilka (SoftSwiss), RavenTrack, Alanbase, tap (Smartico), MAP, Post Affiliate Pro, Affise, Affelios, Entain / BetMGM, FlexOffers, NetRefer and PartnerMatrix.
Postbacks are currently available in StatsDrone for MyAffiliates, Affilka, Affise, Cellxpert and a few more.
StatsDrone helps affiliates identify when affiliate programs closed or migrate affiliate software which can render their old tracking links as invalid.
Finding affiliate programs
StatsDrone doesn’t just have 2000 affiliate program integrations but every integration is a review and part of our program database.
Affiliates can search for programs by affiliate software, if they have an API for accessing their data, postbacks, dynamic variables and exclusive deals too.
By far the most common integration technically falls under proprietary which means operators that choose to build their own affiliate program and not use a platform.
MyAffiliates has been the most popular platform as operators choose to launch their platform off of. Affilka, ReferOn and RavenTrack have been the fastest growing platforms.
On top of getting stats to affiliates, the company does it all with accuracy in mind. If an affiliate finds any data point not to be what it should be, they can report it to the StatsDrone team to have it fixed.
Likewise, if an affiliate wants a single program added, it is added to the list and most of the time the program is added within minutes.
News
Slotozilla Expands Partner Network With 25+ Affiliates and Unveils 139 New Bonuses in Q2 2025

Riding the wave of a hugely successful Q1, Slotozilla has continued its momentum through Q2 on the back of iGB Live London 2025. The platform consolidated the quarter by adding over 25 affiliate partners and launching 139 exclusive bonuses. This milestone marks a glistening moment in the company’s mission to deliver premium value and choice for online casino stakeholders.
Slotozilla, widely regarded as the go-to destination for expert casino reviews and free slot demos, confirmed the new additions in July. The partnership network now features several industry trailblazers, such as:
- FTDgallery: Known for offering exclusive bonuses and promotions.
- GameGrow: A network renowned for its games and deep insights into the Canadian market.
- ToTheMoon Affiliates: ToTheMoon is a leader in championing gamified campaigns in several markets.
- Luckpartners: Emphasises a mobile-first approach and localised gaming experiences.
Each partnership leverages unique regional expertise and, importantly, exclusive promotions to enrich users’ journeys on the platform. The new affiliates collectively unlock a vast array of offers, including 87 welcome bonuses and 52 no deposit bonuses. This totals 139 sublime bonuses right there for the taking.
The iGB Live London 2025 presented a golden opportunity for Slotozilla to engage equally outstanding industry leaders to improve user experiences. The company subsequently sent a delegation of experts to the event. “It was an incredible experience to meet so many passionate affiliates face-to-face,” said Tim Cline, Slotozilla’s editor-in-chief. “I’m proud of the collaborations we’ve initiated and excited about the value these brands will bring to our users.”
Geographical reach also extended into 15+ nations during Q2, with significant growth in Germany, Poland, Canada, and Italy. These expansions reiterate Slotozilla’s global vision and its commitment to localised content. With tailored bonuses and responsible gaming advocacy, the platform has never been more player-centric.
Looking ahead, it appears that activity is not slowing down any time soon. Slotozilla aims to grow its affiliate roster, refine its rankings, and introduce fresh insights to its platform.
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