News
Things must change
James Ashton from FindMyUKCasino.com says that affiliates targeting self-excluded players are damaging the entire industry
The relationship between online casino operators and affiliates is under more strain than ever before as regulators and watchdogs continue to tighten responsible gambling requirements.
The UK Gambling Commission has made clear that operators are ultimately responsible for the content that is published on their behalf by affiliates.
This has forced online gambling brands and their affiliate managers to audit their publisher partners and set guidelines for the responsible marketing of their sites.
As a professional online casino affiliate committed to responsible and compliant marketing, we have welcomed this approach as we believe it is also our responsibility to protect players.
This has seen us carry out major changes to our site, from ensuring significant and full terms and conditions are always next to bonus offers via auditing and reworking content.
For example, our best online casino page only lists four of our partner online casino brands with those listed scoring the highest during our review process.
Other online casino affiliates list hundreds of online casinos under their best online casino pages in a bid to maximise revenues from what is usually a high-volume traffic page.
We believe players searching for best online casinos are looking for information about the brands that stand out above the rest – listing hundreds to maximise commission is therefore irresponsible.
There are plenty of online casinos affiliates just like us, affiliates that care about players and being responsible over trying to turn a quick profit. But there are some that are not.
Recently I have seen a growing number of online casino affiliates creating content aimed at UK players that have self-excluded, pushing them to non UKGC-licensed websites.
These publishers are writing ranking pages around terms such as “Online casinos not on GamStop” when we all know that UKGC-licensed operators must work with GamStop.
These ranking pages then list tens or even hundreds of online casino sites that hold licenses from Curaçao and other offshore jurisdictions.
The only reason for creating content around these terms is to target those that have self-excluded because they believe they have a gambling problem or acknowledge the have an addiction.
This is disgraceful behaviour on behalf of the affiliate and is doing untold damage to publishers that believe the foundation of their business is to protect all players, not just the most vulnerable.
Some publishers have stopped short of actually listing online casinos that are not on GamStop and that don’t hold a UKGC licence, but have still created content around these terms.
Again, this is clearly aimed at drawing players searching for these terms to their sites, and then pushing them to other articles and reviews where they are encouraged to sign up and play.
Online gambling operators should also be concerned; some of the publishers creating these sorts of pages are among the largest in the industry and also promote UK-licensed brands.
These operators should be concerned about what impact partnering with affiliates that undertake such black hat techniques might have on their licence should the UKGC find out.
This practice needs to be addressed as a matter of urgency; online casino affiliates publishing such pages should do the right thing and take them down.
UK-licensed online casino operators should better audit their partners – just Google “Online casinos not on GamStop” and you can easily see who is creating content around these terms.
Once they have identified the culprits, they should issue an ultimatum – remove the page or they will cease working with them. This is the only way to protect players and, ultimately, their licence.
On a personal and professional note, it really is a shame to see that some affiliates do not see that their ultimate responsibility is to ensure that players are properly protected.
To do this, they need to provide them with the information they need – including T&Cs – about online casinos to enable them to make an informed decision about where to play.
They should make players aware of the resources available to them if they do feel they have a problem, such as GamStop, and not use it as a technique for acquiring new players.
There are plenty of affiliates out there doing great things when it comes to responsible gambling and compliance, which makes it such as shame that a small number are behaving so badly.
This is not only damaging to online gambling operators and affiliates, but also to the UK players they are pushing to these offshore sites.
News
LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026
SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.
The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.
LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.
Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.
We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.
News
Meet N1 Partners at SiGMA Eurasia in Dubai
N1 Partners team will attend SiGMA Eurasia in Dubai from February 9 to 11, joining one of the key iGaming events of the year. The conference brings together industry leaders, partners, and decision-makers to exchange insights, explore new opportunities, and close strategic deals.
During the event, the N1 Partners team will be available to discuss its multi-brand affiliate portfolio, flexible cooperation models, and growth opportunities across 10+ Tier-1 GEOs.
SiGMA Eurasia will also mark the first major industry event following the completion of the N1 Puzzle Promo in Barcelona, giving partners a unique opportunity to be among the first to learn about N1 Partners’ strategic plans and product direction for 2026.
At SiGMA Eurasia, partners can expect open discussions with the team about what’s next for N1 Partners, including upcoming launches, new brand developments, and key priorities for the year ahead. The company enters 2026 stronger than ever, with new achievements, an expanded portfolio, and ambitious growth plans.
Book a Meeting with Our Affiliate Managers
Maximize your time in Dubai by booking a meeting with N1 Partners in advance. Meet the affiliate team on-site and get direct insights into partnership opportunities, tailored terms, and scalable offers.
N1 Partners Team in Dubai
- Alexa Bond – Head of Affiliates
- Vlad Zilitskyi – Affiliate Team Lead
- Polina Bogatko – Affiliate Manager
- Daria Smirnova – Affiliate Manager
Why Meet N1 Partners at SiGMA Eurasia
SiGMA Eurasia is the perfect opportunity to connect with the N1 Partners team and explore:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
Want to Get More from Industry Events?
Discover how to get the most out of conferences with practical advice from N1 Partners affiliate managers and insights built on real experience.
See you in Dubai at SiGMA Eurasia.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
News
Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap
The N1 Puzzle Promo journey reached its culmination in Barcelona, where N1 Partners hosted a grand final event that became one of the standout events of the iGB Affiliate week. Taking place after the first day of iGB Affiliate in Barcelona, the evening marked the official conclusion of a year-long campaign that ran throughout 2025 and consistently engaged partners across the industry.
Designed as a large-scale finale, the event brought together a carefully selected audience of industry leaders, top-performing affiliates and long-term partners. Interest in the final exceeded expectations well in advance, with more than 2,000 registrations submitted and over 600 guests attending the closed-format celebration. Limited access and a curated guest list helped shape an atmosphere of anticipation and made the night one of the most discussed gatherings of the conference week.
Where the Final Began: First Moments of the Night
From the moment guests arrived, the tone of the evening was clear. Paparazzi-style photographers welcomed attendees at the entrance, capturing arrival moments and setting a cinematic pace for what followed. Inside, flight-attendant-inspired stewards guided guests through the venue.

Multiple zones were designed to balance entertainment and conversation. A signature cocktail bar served drinks created specifically for the night, while a dedicated VIP area offered a comfortable setting for private discussions, networking and informal meetings that continued throughout the evening.
When the Stage Took Over the Night
The stage program played a central role in shaping the atmosphere of the night. Rather than relying on a single format, the evening unfolded through a sequence of performances that kept guests engaged from start to finish. Energetic dance acts set the pace early on, followed by moments of contrast, including classical compositions reimagined in a rock-driven style.

DJ sets carried the momentum between performances, while the appearance of the event’s headline guest became a natural high point of the program. Combined with lighting design and stage production, the performances created an experience that stayed with guests long after the evening came to a close.

As a final personal touch, guests were invited to visit the custom patch bar, where they could take home a souvenir marking their participation in the N1 Puzzle Promo grand final.



Celebrating the Leaders of N1 Puzzle Promo
At the core of the evening stood the award ceremony, recognising the partners who defined N1 Puzzle Promo throughout the year. N1 Partners highlighted those who consistently maintained a strong pace across the campaign and secured top positions on the leaderboard through long-term performance rather than short-term spikes.
As the final results were announced on stage, the emotions in the room spoke for themselves. The winners of N1 Puzzle Promo shared their reactions moments after the ceremony, reflecting on the journey, the competition and what the victory meant for their teams.
1st place – Cash Splash, winner of the main prize: a Robinson R22 Beta II helicopter

The winning team, Cash Splash, shared their impressions after the announcement of the results:
“The emotions are overwhelming, honestly at the highest level. The event itself was impressive, and winning the main prize among such strong peers feels truly incredible. For a long time, we were simply doing our job, and only closer to the end did we realise we could compete for first place and win the helicopter.
What mattered most for us was that this was not just a promo or a prize. Throughout the campaign, it was clear that N1 Partners focus on long-term relationships and transparent partnership. We understood what we were competing for, and that level of clarity was a strong motivation.”
2nd place – Advertise.net, awarded an Aston Martin Aramco AMR24 F1 Simulator

The second-place team, Advertise.net, shared their perspective on the promo and the competition:
“The first emotion was pure excitement. For us, even making it into the top three already felt like a win. We worked on this for a long time, and seeing our company’s name on stage was an incredibly emotional moment.
What mattered most in this promo was transparency and fairness. We could track our results almost in real time and clearly understand how we could influence the outcome. This was not a vote or a matter of luck, it was the result of real work.”
3rd place – Traffic Squad, winner of a Rolex Sky-Dweller watch

4th place – Seven Group
5th place – Alfaleads Network
Each announcement was met with strong engagement from the audience, reinforcing the competitive nature of the promo and the scale of its rewards. The ceremony underscored a key message of the campaign: consistency, strategy and commitment over time were central to success.
The Final Piece of a Year-Long Story
The N1 Puzzle Promo Grand Final was not positioned as a standalone celebration, but as the natural conclusion of a campaign that unfolded throughout the year. By combining immersive production, a strong narrative arc and tangible recognition of partner achievements, N1 Partners delivered a final that felt both earned and relevant to the industry.
Alexa Bond, Head of Affiliates at N1 Partners, shared her thoughts on the campaign finale:
“The N1 Puzzle Promo Grand Final in Barcelona became the culmination of the entire campaign and a reflection of what was achieved over the year. Bringing our partners together to celebrate their results highlighted the commitment, consistency and long-term effort behind this journey.
This finale was our way of showing that we are not just working side by side, but building long-term partnerships based on trust and shared goals. Seeing our partners celebrate their achievements, share emotions and connect with each other confirmed that we created something truly meaningful for the affiliate community.”

The grand final also attracted strong interest from industry media. Representatives of leading iGaming and affiliate outlets attended the event, capturing its atmosphere and engaging with partners throughout the evening. Their presence reinforced the broader industry relevance of the N1 Puzzle Promo finale and extended its visibility beyond the conference floor.
As the evening came to a close, the grand finale reflected what the promo was ultimately about: long-term collaboration and a shared moment of celebration with the iGaming community.
N1 Partners expressed appreciation to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.
Be number one with N1 Partners.
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