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Affiliate Success

Affiliates and the resurgence of online bingo

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Affiliates and the resurgence of online bingo

 

Thomas Jones, founder of NewBingoSites.net, says millennials present a huge opportunity for affiliates but they must overhaul their propositions to engage this lucrative demographic

 

Online bingo is enjoying a resurgence in play among UK consumers and is proving to be particularly popular with younger players and millennials.

A recent survey by Wink Bingo found that 65% of UK bingo players are under the age of 44 with 35% of them falling between the ages of 25 and 34.

These players are drawn to the simple nature of the game, the community aspect it offers

and it being a natural fit for smartphone and tablet play.

Unlike other casino games such as blackjack and poker it requires no skill and while it is a game of chance, it is not held in the same regard as slots.

Indeed, many put bingo in the same category as lottery, which also enjoys mass market appeal.

The simple nature of the bingo – much of which is automated when played online – is combined with a sense of community and entertainment.

Most operators offer live chat and forum facilities, and the various themes and brands mark out bingo as an inclusive and fun pass time.

The opportunity presented by this resurgence in online bingo play is not going unnoticed by operators; 888 recently snapped up Costa Bingo from Jackpot Joy Group for £18million.

This perhaps unexpected trend also throws up tremendous upsides for online bingo affiliates who now have a new demographic of player to go after.

But millennials are a savvy bunch, and affiliates will need to really up their game if they are to engage them and build the trust required for them to make a buying decision.

This is going to mean taking a new approach to the design and layout of their sites, via the content they create and publish and the channels through which they communicate.

These are some of the things they must consider and deploy:

Sleek and stylish design:

Affiliates provide the information, insight and entertainment that helps players to decide where and what to play.

With this in mind, it is important to look at other affiliate publishers that have high levels of millennial engagement outside of the gambling sector to see what does and doesn’t work.

This could mean prioritising content over bingo sites listings; this has not been the case in the past but could prove key to engaging younger audiences now.

Consideration must also be given to how easy it is for users to navigate and explore the site, especially from smartphones and tablets (more on this later).

High value content:

Affiliates must also overhaul their content strategies – it is simply not good enough to publish a handful of reviews and a small library of bingo guides.

Millennials wish to be educated and entertained, so the content created and published must reflect this and include things like news, features, interviews and reports.

It is also important to take into account the type of content that is being created – this should go beyond the written word to video clips and even audio blasts and podcasts.

The content itself needs to be of the highest quality and provide significant value to the reader. If it doesn’t, affiliates will fail to build trust with younger audiences.

Ramp up activity on social media:

Affiliates spend a great deal of time, and money, on ensuring they rank highly in the SERPs and while this is still important, there are other ways of tapping into millennial audiences.

Social media is hugely important in this regard, and affiliates must have a presence on Facebook, Twitter and Instagram.

But they must do more than share links back to their articles and reviews.

To truly win on these channels, they should become part of conversations and have something meaningful to contribute.

In addition to this, they should also think about working with social media influencers as they provide easy access to younger audiences and have a huge impact on their decision to buy.

Mobile, mobile, mobile:

It goes without saying that all of the above must be deployed with a mobile first mentality, from design to content via being active on social media.

Millennials and younger audiences live their lives via their smartphones and tablets and products and services (such as affiliates) that don’t work on mobile will not be engaged with.

This means affiliates must think about how their sites are designed – no excessive swiping and scrolling – as well as the approach they take to content – short and snappy.

For social media, think about new ways of creating content – perhaps video reviews for Instagram stories – and ensure it still engages, educates and entertains.

Doing all of the above is no easy task, but given the increasing popularity of online bingo, particularly among millennials, the rewards for those that get it right are set to be huge.

Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Affiliate Program News

AskGamblers Awards: Boomerang Partners Among “Best Affiliate Program” Nominees

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AskGamblers Awards: Boomerang Partners Among "Best Affiliate Program" Nominees

 

Boomerang Partners, the rapidly growing affiliate program, has been named among the notable finalists for the highly coveted “Best Affiliate Program” category at the 2024 AskGamblers Awards

Boomerang Partners has been selected to the top 10 for the ‘Best Affiliate Program’ category at the 2024 AskGamblers Awards. This major nomination highlights Boomerang’s dedication to delivering excellent value and innovative solutions for affiliate partners in the iGaming industry.

The AskGamblers Awards, established in 2006, hold immense prestige as selections are based directly on real player feedback and opinions. Earning a finalist spot is a significant achievement that affirms Boomerang’s status as a trusted source for superior affiliate opportunities within the industry.

“We deeply respect AskGamblers as an important voice in our industry,” said Vitalii Prokofev, CEO at Boomerang Partners. “Being nominated alongside other top programs shows our focus on positive interactions and impact for our valued affiliate partners.”

Given the brand’s many advantages and high standards, Boomerang invests resources in launching new initiatives and tries to improve the market. Like the global Golden Boomerang Awards traffic championship, offering real-world awards for best affiliates in the market. This approach helped Boomerang expand its affiliate network by 135% to over 5,200 partners worldwide in over 70 countries.

Highlighting its industry significance and recognition by industry leaders, last year Boomerang Partners earned prestigious accolades, such as the “Casino of the Year” at the SiGMA BALKANS/CIS Awards, the “Commission Offer Of The Year” at the AffPapa iGaming Awards, “The Best PPC Affiliate” at the SiGMA Europe Awards, along with special recognition at the BiS SiGMA Americas 2023 for enhancing the iGaming & Betting ecosystem in Brazil.

While voting for the AskGamblers Awards remains open until June 12th, the “Best Affiliate Program” category which Boomerang Partners is nominated is not open for public vote, as stated by AskGamblers. Check out the full list of nominees and vote for your favorites at AskGamblers.com

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Affiliate Success

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

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MyAffiliates is officially the most used affiliate marketing software by the iGaming industry

 

MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

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