News
Better Collective launches new American facing platform us-bookies.com
With the recent Supreme Court decision to repeal PASPA, Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, is already positioning itself towards the attractive market through their latest website, us-bookies.com.
Us-bookies.com is an educational platform that currently serves the punters of the U.S. horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on sports betting, the site includes bookmaker reviews of currently available bookmakers in the U.S., as well as how-to content for those new to horse racing. With the new decision from SCOTUS, us-bookies.com will expand its focus on the broader landscape of sports betting beyond horse racing.
Most importantly, the us-bookies.com features a continuously updated interactive map of the USA that breaks down the legal gambling specifications of every state in the union. As the U.S. market is a developing landscape, this tool will become invaluable for punters who will be learning how to engage with the iGaming space.
Jesper Søgaard, Founder and CEO of Better Collective, said: “Just like most of our peers in the industry, we are very excited about yesterday’s Supreme Court ruling. Better Collective is looking to increase our portfolio in the market, and us-bookies.com is just the start of a much wider plan to target the U.S. market.
“The USA has always been an interesting market to follow, and US traffic to our bettingexpert.com site already ranks within our top-5 traffic sources. This decision is sure to become a catalyst for many operators and affiliates to become more aggressive with their strategies to enter it. My hope is that Better Collective will establish a stronger presence in the U.S. to help give the proper tools to new punters navigating the iGaming space for the first time.“
What is PASPA?
The Professional and Amateur Sports Protection Act (PASPA) is the federal law passed in the United States in 1992 that declared a nationwide ban a sports betting (with a few exemptions). The PASPA ruling did not apply to certain sports, which included horse and dog racing.
On May 19, 2018, the Supreme Court of the United States repealed the act, making the legal status of sports betting a discretion of state legislation, rather than federal. Multiple states who have been in favour of repealing the act, including New Jersey, are expected to legalise sports betting within their state in the near future.
About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by 12 shortlists and, which was ultimately won by the company.
Casino Guru is the biggest database of online casinos and online casino bonuses with up-to-date information on thousands of online casinos on the internet, providing human-reviewed insight into individual casinos and devising a complex Safety Index to help assess brands and help players make an informed choice.
The database has grown rapidly, with Casino Guru upholding its “Casino Affiliate of the Year” status by consistently updating its repository with accurate, human-verified data. The accolade was awarded based on key performance indicators, including a more than 100% increase in organic traffic and a noticeable expansion in referring domains over the observed period.
Casino Guru’s Head of Sustainable & Safer Gambling Šimon Vincze, had this to add: “Winning a major award for best casino affiliate is an excellent achievement for us because, as a private company, we do not disclose every commercial detail in the nomination. Instead, we focus on unique achievements and use publicly available information, which puts us at a disadvantage against publicly listed companies. Despite such strong competition, we still managed to convince the judges this year.”
Casino Guru has so far processed more than 6,930 casinos and it currently is the world’s largest gambling casino forum, proving an invaluable source of information for players of all backgrounds. The Casino Guru Forum now numbers 200,000 users and has generated 53,000 posts in the 12 months leading up to the company’s submission for SBC Awards 2024.
In the observed period, the brand has similarly handled 13,514 disputes, compared to 10,708 from the previous period and recovered $10,121,109 in player funds. Casino Guru established 310 new partnerships over the same period.
The accolade comes after Casino Guru added 1,201 new casino brands in the period leading up to the company’s submission alone, with 3,750 casinos reviewed over the extended period, the result of a dedicated joint effort by the company’s team of experts.
The company has used big data, consumer feedback, and a fastidious in-house team of analysts to ensure that it remains at the very forefront of the sector, winning it the important SBC Awards accolade in the “Casino Affiliate of the Year,” and further consolidate its status as an indispensable industry source for matching players with the best casino websites.
This is hardly the first distinction won by Casino Guru this year, or the first time Casino Guru’s efforts have been rewarded at an industry summit.
Casino Guru similarly secured the Vixio Global Regulatory Awards distinction in the “Outstanding Contribution to Safer Gambling” category, demonstrating that as an affiliate company, Casino Guru remains multi-faceted, and fully committed to bringing the safest and most reliable information to its players.
Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of individualized online certificates for its members. This new initiative is set to enhance transparency and trust among consumers, operators, and regulatory authorities by providing dedicated landing pages that validate each affiliate’s commitment to responsible and compliant practices.
Previously, QMRA members linked to a general certificate page. Now, each affiliate has its own specific online certificate, featuring a detailed overview of its compliance with the QMRA Code. This includes adherence to strict standards in responsible advertising, channelling objectives, and the promotion of responsible gambling. This change not only benefits stakeholders by showcasing the integrity and reliability of each certified website but also offers SEO advantages, as the certificates are uniquely tailored to the affiliate’s site.
Quote by Steven Vrolijk, LL.M., QMRA Director: “Our goal is to create a safer and more transparent iGaming environment. These online certificates reflect our members’ dedication to responsible gambling and compliance. This initiative will help consumers make informed choices and enhance the credibility of our affiliates in the eyes of operators and regulators.”
From now on, all new QMRA members will receive a dedicated certificate page upon certification. Existing members have been notified to update their footer links to their new, personalized certificate pages, which are accessible via the QMRA member overview page.
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the...
Casino Guru takes the top distinction in SBC Awards 2024
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QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
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