News
Better Collective launches new American facing platform us-bookies.com
![Better Collective launches new American facing platform us-bookies.com](https://gamblingaffiliatevoice.com/wp-content/uploads/us_bookies.jpg)
With the recent Supreme Court decision to repeal PASPA, Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, is already positioning itself towards the attractive market through their latest website, us-bookies.com.
Us-bookies.com is an educational platform that currently serves the punters of the U.S. horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on sports betting, the site includes bookmaker reviews of currently available bookmakers in the U.S., as well as how-to content for those new to horse racing. With the new decision from SCOTUS, us-bookies.com will expand its focus on the broader landscape of sports betting beyond horse racing.
Most importantly, the us-bookies.com features a continuously updated interactive map of the USA that breaks down the legal gambling specifications of every state in the union. As the U.S. market is a developing landscape, this tool will become invaluable for punters who will be learning how to engage with the iGaming space.
Jesper Søgaard, Founder and CEO of Better Collective, said: “Just like most of our peers in the industry, we are very excited about yesterday’s Supreme Court ruling. Better Collective is looking to increase our portfolio in the market, and us-bookies.com is just the start of a much wider plan to target the U.S. market.
“The USA has always been an interesting market to follow, and US traffic to our bettingexpert.com site already ranks within our top-5 traffic sources. This decision is sure to become a catalyst for many operators and affiliates to become more aggressive with their strategies to enter it. My hope is that Better Collective will establish a stronger presence in the U.S. to help give the proper tools to new punters navigating the iGaming space for the first time.“
What is PASPA?
The Professional and Amateur Sports Protection Act (PASPA) is the federal law passed in the United States in 1992 that declared a nationwide ban a sports betting (with a few exemptions). The PASPA ruling did not apply to certain sports, which included horse and dog racing.
On May 19, 2018, the Supreme Court of the United States repealed the act, making the legal status of sports betting a discretion of state legislation, rather than federal. Multiple states who have been in favour of repealing the act, including New Jersey, are expected to legalise sports betting within their state in the near future.
About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.
News
Already Media opens new Warsaw headquarters
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Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
News
SiGMA East Europe edition moves to Budapest with Affiliate World
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SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”