New online casino simultaneously unveils new brand with Income Access-powered and managed affiliate programme
Montreal, QC. 26th April 2018 – PWR.Bet, the iGaming operator and subsidiary of Promo Tilika Ltd., has launched a new online casino brand and affiliate programme with Income Access, Paysafe’s marketing technology and services provider. PWR.Bet’s affiliate programme will be managed by Income Access’ in-house team, which will use the company’s software to support the growth of its new brand.
Founded in 2016 and licenced by the UK Gambling Commission as well as the national gambling regulators of Curacao and Malta, PWR.Bet has spent the last two years developing its online casino and live casino offerings. The site features games from leading iGaming software providers, including EGT, Greentube, Microgaming, and Play’nGo. The brand’s live casino offering is powered by Evolution.
In H2 2018, PWR.Bet will diversify its offering into the sports-betting vertical by launching an OddsMatrix-powered sportsbook.
The brand is offering all new depositing players a 100% welcome bonus (up to €200, or currency equivalent) for its first two months, plus 50 free spins. PWR.Bet has also introduced a player loyalty programme. Customers who meet the minimum required deposit amount to enter each week’s prize draw will have the opportunity to win €500.
To celebrate the launch of the new PWR.Bet online casino and its accompanying affiliate programme, the brand is offering 50% revenue share and no negative carry-over to the first 100 affiliates who join its programme. Commissions will revert to 40% afterwards. Deals can also be tailored to individual affiliates upon request. Options include cost-per-lead (CPL), cost-per-acquisition (CPA) and hybrid structures.
PWR.Bet will be holding affiliate competitions each month, with prizes awarded to the best-performing and most-improved affiliates. Members of the programme also have access to 24/7 support, along with a dedicated team of retention agents at PWR.Bet. The programme will be managed by Income Access’ affiliate team using the company platform, which has won eGR’s B2B ‘Affiliate Software’ award four times since 2013.
Kai Cruz, founder and CMO of PWR.Bet, said: “I chose Income Access for two main reasons: because of the affiliate platform’s level of sophistication and its ability to optimise affiliate campaigns. We will use the data we acquire to map-out channels of interest for our affiliates, while also continuously teaching ourselves about user behaviour.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Simultaneously launching its affiliate programme with its new online casino brand will strongly position PWR.Bet for long-term growth and exposure. Our affiliate team will leverage its long-standing experience in managing major online casino brands globally to maximise player acquisition.”
For more information about this new affiliate programme, contact PWR.Bet.
Founded in early 2016, the PWR.Bet online sportsbook and casino is part of the Promo Tilika Ltd. Group. The company is the brainchild of Kai Cruz – a 15-year affiliate marketing veteran. The simple goal is to a community of players, rather than a throwaway brand which lives on one-time depositors. After acquiring a few small casinos and merging them into one player base, PWR.Bet launched in early 2018.
PWR.Bet also develops its own marketing tools, and is currently developing a self-learning marketing module for player communication. With an eye on the future of iGaming and a curiosity for social casinos, PWR.Bet aims to grow throughout the following years as a data-driven company with a lust for ethical business.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Frapapa Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.
We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.
Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.
Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.
About Player Opportunities
Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.
Frapapa’s Commission Promotion
With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.
OUTLAST DFS Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.
OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.
They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.
The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.
About the Player Promotion
OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!
OUTLAST Daily Fantasy Sports’ Commission Promotion
With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.
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