News
SportsInnovation DK Partners with Betting Gods Malta Ltd
Innovative technology company Sports Innovation DK has secured a partnership with Betting Gods Malta Ltd which will enable Betting Gods to deliver a much enhanced, feature-rich experience for its customers.
This is another feather in the cap for Danish company Sports Innovation, which has already developed a client base that includes LeoVegas, the Danish national TV company DR and the Danish Superliga.
Darren Moore, Director of Betting Gods Malta Ltd, said: “This partnership cements our commitment to extending our business partnerships with other innovative and market leading European companies, enabling us to provide a richer, more user focused experience for Betting Gods customers both present and future.”
Sports Innovation also enjoyed success at 2017’s SiGMA – the annual iGaming exhibition and conference that took place in Malta in November. The event features the Startup Pitch, a “Dragon’s Den” style event with 100 startup companies in the gaming industry entering the first round.
The ten most promising companies were given three minutes to pitch to a panel of successful entrepreneurs to make their case for receiving mentoring, funding and access to key contacts. Sports Innovation was one of those ten finalists, representing high-level recognition for the company’s concepts and delivery technology.
Sports Innovation has developed a sports data publishing platform which provides real-time information and visual content. Clients can access pre-match line-ups and match related historical data and predictions, live coverage including infographics, in-game statistics and information about other events during a match. Post-match round-ups include statistics, league tables and previews of upcoming matches.
Clients using the platform can publish this information on their own platforms and promote them through their social media channels. It therefore allows gaming companies to deliver rich content that increases customer acquisition and renewal. Sports Innovation provides everything at the back end, and client platforms link to it dynamically, so everything is automatic.
Betting Gods provides information and tips about a wide variety of sports. The company employs top tipsters and passes that information on to customers, either direct customers or those associated with a network of affiliates.
Sports currently covered by Betting Gods include horse racing, greyhound racing, golf and, of course, football. Sports Innovation’s platform will allow Betting Gods to provide a much more interactive and data-rich experience, providing more and more data on which customers can place bets. Betting Gods doesn’t actually accept bets, as it is not a bookmaker, so customers can place bets with any service, making Betting Gods’ service a wholly impartial one.
One of the key innovations Betting Gods customers will enjoy is the visual presentation of data. Although customers are used to seeing statistics like previous results and performance data on individuals and teams presented in tables, visual representations deliver new insights.
Sports Innovation’s platform analyses the data and presents much of it in pictorial form, with graphs and infographics. One of the main benefits is that patterns emerge instantly which would not have been spotted had the same data been presented in tabular form.
It’s also easier to make instant comparisons between sets of data. This would otherwise involve downloading tables or scraping them from websites, then pasting them into a spreadsheet tool in order to make the necessary calculations and comparisons. Even then, many betting customers would not have the knowledge or even patience to do that.
It’s these enhancements that encouraged Betting Gods to partner with Sports Innovation and together the two companies believe they will both go from strength to strength.
Awards
Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025
Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.
The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.
Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”
Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.
Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.
To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.
This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.
News
Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry
Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.
This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.
The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.
This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.
Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.
A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.
The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”
Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”
Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”
This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.
News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
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