News
SportsInnovation DK Partners with Betting Gods Malta Ltd
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Innovative technology company Sports Innovation DK has secured a partnership with Betting Gods Malta Ltd which will enable Betting Gods to deliver a much enhanced, feature-rich experience for its customers.
This is another feather in the cap for Danish company Sports Innovation, which has already developed a client base that includes LeoVegas, the Danish national TV company DR and the Danish Superliga.
Darren Moore, Director of Betting Gods Malta Ltd, said: “This partnership cements our commitment to extending our business partnerships with other innovative and market leading European companies, enabling us to provide a richer, more user focused experience for Betting Gods customers both present and future.”
Sports Innovation also enjoyed success at 2017’s SiGMA – the annual iGaming exhibition and conference that took place in Malta in November. The event features the Startup Pitch, a “Dragon’s Den” style event with 100 startup companies in the gaming industry entering the first round.
The ten most promising companies were given three minutes to pitch to a panel of successful entrepreneurs to make their case for receiving mentoring, funding and access to key contacts. Sports Innovation was one of those ten finalists, representing high-level recognition for the company’s concepts and delivery technology.
Sports Innovation has developed a sports data publishing platform which provides real-time information and visual content. Clients can access pre-match line-ups and match related historical data and predictions, live coverage including infographics, in-game statistics and information about other events during a match. Post-match round-ups include statistics, league tables and previews of upcoming matches.
Clients using the platform can publish this information on their own platforms and promote them through their social media channels. It therefore allows gaming companies to deliver rich content that increases customer acquisition and renewal. Sports Innovation provides everything at the back end, and client platforms link to it dynamically, so everything is automatic.
Betting Gods provides information and tips about a wide variety of sports. The company employs top tipsters and passes that information on to customers, either direct customers or those associated with a network of affiliates.
Sports currently covered by Betting Gods include horse racing, greyhound racing, golf and, of course, football. Sports Innovation’s platform will allow Betting Gods to provide a much more interactive and data-rich experience, providing more and more data on which customers can place bets. Betting Gods doesn’t actually accept bets, as it is not a bookmaker, so customers can place bets with any service, making Betting Gods’ service a wholly impartial one.
One of the key innovations Betting Gods customers will enjoy is the visual presentation of data. Although customers are used to seeing statistics like previous results and performance data on individuals and teams presented in tables, visual representations deliver new insights.
Sports Innovation’s platform analyses the data and presents much of it in pictorial form, with graphs and infographics. One of the main benefits is that patterns emerge instantly which would not have been spotted had the same data been presented in tabular form.
It’s also easier to make instant comparisons between sets of data. This would otherwise involve downloading tables or scraping them from websites, then pasting them into a spreadsheet tool in order to make the necessary calculations and comparisons. Even then, many betting customers would not have the knowledge or even patience to do that.
It’s these enhancements that encouraged Betting Gods to partner with Sports Innovation and together the two companies believe they will both go from strength to strength.
Affiliate Announcements
711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
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Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered for the iGaming industry.
The family business, started as Carousel Casino Games and founded in 1994 in Belgium, began as a land-based casino chain before expanding into an online casino in 2012. A decade later, in 2022, they entered the Dutch online gaming market as 711 BV, with NetRefer as their Affiliate Marketing partner.
Despite being a new operator, 711 brings over 30 years of experience in the Belgian gaming market and, in two years, has expanded its portfolio, partnering with major game providers like Pragmatic Play and Evolution.
With a diverse game selection that follows the latest gaming trends, attractive promotions, high winning odds, and fast payouts, 711 prioritises player satisfaction and delivers a seamless gaming experience.
They pride themselves on operating under strict regulations and undergo regular external audits to ensure a secure player experience. They emphasise responsible gaming, offering tools and information for player well-being.
Johan Mostert, Affiliate Manager at 711, stated: “NetRefer is known for its innovation and forward-thinking. Their comprehensive, customisable platform – through impressive add-ons – has streamlined our affiliate marketing, making the past two years an excellent partnership. We’re excited for what’s ahead.”
Amanda Camenzuli, NetRefer’s Manager of Account Management, shared: “711 is a dynamic operator in the Dutch market, and their attitude, enthusiasm, and work ethic make this renewal both exciting and rewarding. We at NetRefer look forward to what’s to come in this continued partnership.”
News
North Star Network acquires leading casino affiliate Bojoko
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North Star Network and Bojoko are delighted to announce the digital sports media group’s acquisition of the leading iGaming affiliation as NSN looks to take a decisive step into the casino space.
The deal, which includes all Bojoko assets, was concluded on February 14 and represents a new chapter for the Malta-based asset, giving them the resources to become an even bigger force in the iGaming affiliate world. This acquisition is structured using upfront and earnout payments, representing 3.0-4.5x 2025 EBITDA depending on future performance.
Since launching in 2017, Bojoko.com has become the go-to platform for UK players seeking in-depth casino, bingo, and sports betting insights, while Bojoko.ca has been instrumental in helping Canadian players navigate the rapidly growing online gaming market.
This acquisition will allow both platforms to expand their reach, enhance their services, and provide even more value to users in these key markets. It also opens room for further market expansion.
Julien Josset, co-founder and CEO of North Star Network, shared his excitement about the acquisition: “We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform,” he added.” This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical.
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future,” Josset concluded. “Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”
Bojoko co-founder and CEO Joonas Karhu will continue to lead the project. “This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices,” Karhu began. “With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide.
“This partnership opens the door for unprecedented growth and innovation.”
iGB
Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations
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• Total attendance up 13% year-on-year
• Visitors from 163 nations make journey to Barcelona
• Spain top represented nation at ICE
• UK top represented nation at iGB Affiliate
• Visitation exceeds 100,000 for first time
The Barcelona editions of ICE and iGB Affiliate have ripped up the record books attracting a total of 59,101 unique attendees surpassing the previous high of 52,345 which was set in 2024 – the last editions to be held in London.
The ICE unique attendance of 50,019 represented an 11% year-on-year uplift with iGB Affiliate recording a total of 9,082 unique visitors an increase of 24% on the previous highest which was set 12-months ago.
ICE and iGB Affiliate registered a total Visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).
Stuart Hunter, Managing Director Clarion Gaming said: “The data has been interrogated by an independent registration body and reflects the number of unique attendees.”
He added: “I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders. The data has confirmed an all-time opening day high of 32,788 ICE attendees and a closing day attendance of 24,926 which was 20% higher than 2024’s closing day.
“Growth was achieved across all key jurisdictions, including Continental Europe, North America, LATAM, and Asia, with notable new growth recorded from the UAE and India. While UK attendance saw an anticipated reduction in numbers, like-for-like UK company representation remained stable. Looking behind the data it has been a case of UK companies rationalising their representation to their senior teams. The overall attendee growth mitigated and exceeded that reduction.”
Looking ahead to 2026 Stuart Hunter confirmed that 86% of the event space is already booked. He stated: “The response has been so positive that many exhibitors have already rebooked and in many cases secured additional space for January 2026. ICE will expand into Hall 1 addressing exhibitor requests for extra space while iGB Affiliate will relocate to Hall 8 providing attendees with a dedicated arrival experience. The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026.”
Naomi Barton, Portfolio Director, iGB Events described the response to the first edition of iGB Affiliate to take place in Barcelona as ‘simply outstanding’. She stated: “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand. Whilst the figures can only tell part of the story the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.”
She added: “108 nations were represented at iGB Affiliate making it one of the most international live b2b events on the industry calendar. All of the metrics that we use to measure performance are looking extremely healthy and we are in the midst of analysing in more detail the exhibitor and visitor surveys that we commission after each event. Our attention now switches to July and the relocation of iGB L!VE from Amsterdam to ExCeL London.”
The ultimate goal of conferences like this is for brands to make connections with key thought leaders and decision makers and ultimately establish themselves as the best paying online casino in South Africa or Canada or whatever country they are operating in.
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iGB1 week ago
Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations
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News4 days ago
North Star Network acquires leading casino affiliate Bojoko
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Affiliate Announcements2 days ago
711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider