News
Europe gets new “unicorn” – LeoVegas reaches billion dollar valuation
GP Bullhound can now confirm that Sweden has gained a new tech “unicorn”, as the mobile gaming group LeoVegas – which GP Bullhound has supported from the onset, both as an investor and adviser – has now achieved unicorn status with a valuation of over USD 1 billion.
Swedish company LeoVegas AB (publ) is listed on Nasdaq First North Premier and was established in 2011 by entrepreneurs Gustaf Hagman and Robin Ramm-Ericson. Since the start, operations have been characterised by award-winning innovation and strong growth.
Of Europe’s 57 tech unicorns, Sweden – together with the UK and Germany – is at the top and can boast unicorns such as Spotify, Avito, King, Klarna, and now LeoVegas.
From its beginning, the mobile gaming group LeoVegas has been at the forefront of technical development in gaming. In just over five years LeoVegas has grown from zero customers and an entirely unknown brand to one of the leading e-gaming companies in Europe. LeoVegas was introduced on Nasdaq First North Premier in March 2016 in an IPO that was oversubscribed several times over and has now passed the USD 1 billion valuation mark.
Per Roman, Managing Partner of GP Bullhound, comments: “LeoVegas’ billion-dollar valuation can be credited to its two devoted founders and their laser-sharp vision on mobile gaming. It is a success story far beyond the ordinary in which GP Bullhound has participated since the start in 2012. As an early investor in the business and as an advisor we are very proud to have been part of this journey that has made the company the leading player in the European gaming industry.”
“With a compelling tech focus, great player experience and a fantastic team, LeoVegas has been on an incredibly exciting journey,” say Gustaf Hagman and Robin Ramm-Ericson, the company’s two co-founders and the entrepreneurs behind LeoVegas. “And it is a journey that has only just begun! Through our vision – ‘leading the way into the mobile future’ – we are taking new steps and striving to accelerate our development through the technical solutions that are leading the way in 2017, such as AI and machine learning.”
“We started LeoVegas with the conviction that mobile devices would rapidly transform the entertainment world, and our goal was that LeoVegas would lead this change,” say the founder pair Gustaf Hagman and Robin Ramm-Ericson. “But creating a unicorn requires more than just good analysis. It is just as much a team effort, and we truly want to give credit to our great employees, partners and investors – such as GP Bullhound – who dared to believe in us at an early stage.”
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
iGB
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
Affiliate Announcements
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“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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