Connect with us

Affiliate Announcements

LeoVegas limits affiliate numbers in UK

Published

on

LeoVegas to limit affiliate numbers in UK

LeoVegas has said it will now only work with a “small number of affiliates” in the UK that satisfy its own compliance standards.

 

In a statement on the LeoVegas Affiliates website, LeoVegas Gaming said the move had come in response to a number of recent announcements from the UK Gambling Commission (UKGC) regarding regulatory rules in the market.

Last month, the UKGC urged operators to review their terms and conditions to ensure customers are treated fairly, as well as enhance consumer protection efforts to better protect punters. In October, Sky Bet closed its affiliate programme, citing concerns over the compliance of the marketing activities of a number of its affiliates amid mounting regulatory pressure.

LeoVegas has now revealed that it has been working in consultation with the UKGC for several months to ensure the business and its various affiliates were compliant with UK regulations, but found that while many had been comfortable doing so, others have not proved as successful and, as a result, it will only work with a small group of committed affiliates from now on.

As we appreciate the challenges around implementing these changes, we have provided clear guidance of what we expect from our affiliates and have tried to keep an open line of communication with our affiliates to support them throughout this process,” LeoVegas said.

We are encouraged to see that several affiliates are taking these changes seriously and have taken on compliance managers or external legal counsel to ensure their ongoing compliance; this is something that we welcome.

However, based on the response we have received to these initial actions, it is clear that these compliance requirements are not easily met for some affiliates.

LeoVegas added: “Additionally, the recent announcements from UKGC and guidance from the CMA delivered at the Raising Standards conference clearly indicate further ongoing changes to compliance requirements going forward and, naturally, we must ensure our affiliates are prepared to address these needs.

We are not and will not be able to continuously provide review and guidance services to all affiliates and would like to emphasise that the responsibility to achieve compliance ultimately sits with the affiliate.

For these reasons going forward, although we value all the hard work all our affiliates have been putting in to the partnership, we are only able to continue to work with a small number of affiliates who satisfy our compliance standards, share our commitment to compliance, and further have the operational scale to guarantee ongoing compliance and deliver a worthwhile contribution to our business.

Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Published

on

Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

Continue Reading

Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

Published

on

Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

Continue Reading

Affiliate Announcements

ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

Published

on

ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

 

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.

ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.

ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.

ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.

The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.

Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.

David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”

Continue Reading

Latest News

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference New Sponsorship Opportunities Announced for the EEGS Affiliate Conference
Conferences2 days ago

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

  The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities....

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform Let’sBet Partners with NetRefer for its Affiliate Marketing Platform
Affiliate Program News4 days ago

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

  Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support...

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards
Affiliate Success5 days ago

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

  Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the...

The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible? The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?
News5 days ago

The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?

  Ethics is one of the most important issues in the world of online gambling affiliates. Many gamblers wonder if...

Blask wins Best Tech at iGB Affiliate Awards 2025 Blask wins Best Tech at iGB Affiliate Awards 2025
Awards1 week ago

Blask wins Best Tech at iGB Affiliate Awards 2025

  Blask, the data-driven analytics ecosystem transforming iGaming oversight, has been named ‘Best Tech’ at the prestigious iGB Affiliate Awards...

EEGS Affiliate Conference Returns - Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe EEGS Affiliate Conference Returns - Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe
Conferences1 week ago

EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

  Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming...

Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector
Affiliate Announcements2 weeks ago

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

  Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine...

Affilka by SOFTSWISS Unveils Updates for Affiliates Affilka by SOFTSWISS Unveils Updates for Affiliates
Affiliate Announcements2 weeks ago

Affilka by SOFTSWISS Unveils Updates for Affiliates

  Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the...

Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform
News2 weeks ago

Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

  Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology...

North Star Network acquires BasketUSA.com and BasketEurope.com North Star Network acquires BasketUSA.com and BasketEurope.com
News2 weeks ago

North Star Network acquires BasketUSA.com and BasketEurope.com

  North Star Network (NSN) is pleased to announce the acquisition of BasketUSA.com and BasketEurope.com, two of the leading basketball...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania