Affiliate Announcements
Best Odds Marketing Partners with MintBet
iGaming-focused marketing consultancy to provide strategic digital marketing services to Irish online sports-betting brand
Best Odds Marketing, a UK-based strategic digital marketing consultancy focusing on the iGaming and retail betting sectors, has partnered with McBride Racing Ltd., the Ireland-headquartered operator of the online sports-betting brand MintBet, to manage the brand’s strategic digital acquisition marketing programme in the UK market.
The Irish sports-betting provider has contracted Best Odds Marketing to manage its online marketing and affiliate programme promotions ahead of its official programme launch.
The agreement will see Best Odds Marketing, led by Lee-Ann Johnstone, embedded as the official marketing partner for the MintBet brand. The two companies will work in partnership to strategically acquire new customers for MintBet and promote the brand in the broader UK market, under its existing regulated licence.
Focusing on the UK and ROW markets, MintBet offers customers an exciting betting experience. Customer satisfaction is at the heart of everything the brand does. MintBet clients can expect VIP treatment at a slick, fast, reliable and trustworthy site, which offers generous odds and a combination of popular promotions for both sports and casino products.
Customers who are looking for value will enjoy playing at MintBet’s online sportsbook and casino, as they will enjoy quick, hassle-free entry, a cutting-edge product offering with competitive pricing and excellent service.
Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with Best Odds Marketing because they know this space, and have years of proven award-winning experience in acquisition within the iGaming sector. We will leverage their knowledge and expertise to create a competitive offering and actively promote our sports-betting and casino brand in the UK.”
Lee-Ann Johnstone, founder and CEO of Best Odds Marketing, stated: “Partnering with MintBet to help launch this exciting new brand and provide strategic marketing support is a great challenge for our team. It’s very exciting to work alongside an organisation that is focused, open to trying innovative marketing techniques and dedicated to building strong affiliate relationships. We look forward to being part of their brand journey online and helping them launch their affiliate programme soon.”
For more information on Best Odds Marketing’s partnership with MintBet, please contact Best Odds Marketing.
About MintBet.com
Founded in 1979, McBride Racing Ltd. established its retail arm in 2003 and now offers a high-performance sports-betting and online casino service. MintBet is the exciting and dynamic online re-brand of McBride Racing Ltd, benefiting from over 40 years of industry experience as the family-run bookmaker of choice for customers in the Republic of Ireland and Northern Ireland.
About Best Odds Marketing
Founded in 2017, Best Odds Marketing is a strategic digital marketing consultancy offering affiliate management and digital marketing strategy, servicing the iGaming and retail betting market. With a wealth of expertise growing programmes in the iGaming sector, Best Odds Marketing offers comprehensive digital marketing services based on a collaborative client approach.
Affiliate Announcements
VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.
Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.
Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.
To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.
With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.
Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.
Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”
NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”
Affiliate Announcements
RavenTrack unites with StatsPlug to launch innovative affiliate tool
Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds
RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.
The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.
Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.
This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.
Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.
“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”
Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.
“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”
To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.
The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.
It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.
RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.
Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.
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“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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