Affiliate Announcements
ALEA acquired IGT’s LadyLucks.co.uk
ALEA, operator of the world’s first 3-D virtual reality online casino, SlotsMillion, has significantly strengthened its presence in the U.K. market following its acquisition of the LadyLucks brand from IGT.
ALEA has taken charge of the brand and has already made major changes by migrating the site to the ALEA platform and increasing the total number of game providers from two to seven.
LadyLucks launched back in 2004 as the market’s first mobile-only casino, but now, under ALEA ownership, boasts 80 plus games from the likes of Microgaming, NetEnt and IGT, available across both desktop and mobile channels.
The ALEA takeover also means players will be able to access games on desktop for the first time, along with slots with free spin features. In addition, the LadyLucks game portfolio will be bolstered with more titles over the coming months.
To help oversee the transaction and to drive continued growth in its new U.K-facing brand, ALEA has hired Sarah Quinan as LadyLucks Casino Manager. Quinan worked closely with the brand for many years, developing the customer support and driving its VIP program until July 2017.
The news comes hot on the heels of ALEA being awarded a license by the U.K. Gambling Commission to launch its innovative 3-D virtual reality casino SlotsMillion to U.K. players for the very first time.
ALEA co-founder, Alexandre Tomic, stated: “This is a bold move from ALEA and forms part of our battle plans for the U.K. market. Now that we have a license from the Gambling Commission, we want to significantly grow our presence in the country.
“LadyLucks is already benefiting from the ALEA touch; we have quadrupled the number of game suppliers, rolled out games on desktop as well as mobile and given players access to free spins for the very first time.
“We see huge potential for the LadyLucks brand to become a power player in the U.K., and with the help of Sarah Quinan, our new LadyLucks Casino Manager, it will become a force to be reckoned with.”
ALEA was founded with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casinos to the next level.
Affiliate Announcements
VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.
Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.
Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.
To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.
With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.
Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.
Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”
NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”
Affiliate Announcements
RavenTrack unites with StatsPlug to launch innovative affiliate tool
Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds
RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.
The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.
Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.
This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.
Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.
“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”
Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.
“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”
To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.
The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.
It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.
RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.
Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.
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“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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