News
IGT’s Lottomatica Launches Affiliate Programme with Income Access
New affiliate programme for Italy-facing lottomatica.it brand to be powered by Income Access platform
Montreal, QC. 2nd August 2017 – Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator and a subsidiary of International Game Technology PLC (NYSE:IGT), has launched an affiliate programme for its Italian online gambling web portal lottomatica.it in partnership with Income Access, Paysafe Group’s marketing software provider. The new affiliate programme for the multi-vertical brand will be managed using the Income Access platform.
Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli (ADM), Lottomatica’s lottomatica.it web portal offers Italian players online sports-betting on local and international football matches as well as tennis, baseball, volleyball, hockey and other sporting events. The web portal also features live betting functionality.
In addition, lottomatica.it boasts an online casino with over 100 state-of-the-art branded and original slots from leading software providers, including The Big Easy, Treasures of the Pyramids, Guns N’ Roses, and Cowboys Go West. A wide range of table games, including live-dealer blackjack and roulette, diversify a casino that is also complemented by an array of online poker tournaments.
Lottomatica’s longstanding presence in the lottery space is strongly represented at lottomatica.it, which offers players an array of iLottery wagering options, including Lotto online, 10&Lotto online, and various online Instant Lotteries such as “Gratta e Vinci” (scratch and win).
Following the launch of the new lottomatica.it/affiliazione affiliate programme on the Income Access platform, which has won EGR’s ‘Affiliate Software’ B2B Award four times since 2013, affiliates will be able to promote this diverse brand. The new programme, which offers affiliates the flexibility of bespoke commission deals, is accompanied by a promotion in which all new depositing players referred by affiliates receive €10 in addition to the brand’s standard welcome bonuses.
Gianfranco Allocca, Head of Digital Product Development & Marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate programme. We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate programme. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”
For more information on the new affiliate programme, please contact lottomatica.it/affiliazione.
About IGT
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.IGT.com.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
About Paysafe
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com
Contact Information
Gianfranco Allocca
Head of Digital Product Development & Marketing
IGT
Email: [email protected]
Lottomatica.it website: https://www.lottomatica.it/
IGT corporate website: https://www.igt.com/
Affiliate page: https://www.lottomatica.it/affiliazione
Affiliate registration: https://affiliazione.lottomatica.it/registration.asp
Nick Say
Communications Supervisor
Income Access, Paysafe
+1-514-849-8595
Email: [email protected]
Website: http://incomeaccess.com
News
N1 Partners at SiGMA Central Europe 2025 Results: A Key Pit Stop on the Road to the Helicopter
N1 Partners turned its presence at SiGMA Central Europe 2025 into a full-throttle hub for business and networking — reconnecting with partners, solidifying collaborations, and expanding shared strategies at N1 Partners’ booth. The event became another major milestone in the journey toward the grand finale of the flagship N1 Puzzle Promo campaign.
This stop followed London and Lisbon earlier in the year, where each event revealed a new chapter of the promo’s story. London introduced the branded iconic double-decker Wealth Bus activation, Lisbon added the “Surfing on the Waves to Success” experience, and Rome brought an Italian racing-spirit pit-stop concept, fueling the next pace of the competition.
“Our road to the N1 Puzzle Promo final in Barcelona is made up of many milestones, the brightest of which are London, Lisbon, and now Rome,” says Alexa Bond, Head of Affiliates at N1 Partners. “Each point isn’t just an event. It’s where we meet partners in person, plan new steps together, and keep moving forward. Rome felt like a ‘pit stop’ in the best sense – a moment to refuel, check the direction, and continue the race toward the helicopter.”
A Booth That Never Stopped Moving
The N1 Partners stand became one of the most vibrant spots of the exhibition floor, drawing continuous attention from attendees and media alike.
- 500+ productive meetings were held with major affiliates and key iGaming players.
- 600+ portions of gelato were served — a crowd favorite symbolizing the Italian touch.
- 200+ N1-branded merch packs were handed out, quickly becoming recognizable visuals across the venue.
- 300+ participants took part in the HeliRun Challenge, the bespoke mechanical time-trial maze where accuracy, speed, and focus count.
- 250+ took part in the LEGO Ferrari giveaway, with the lucky winner describing their prize as “an everyday reminder of how competition keeps you moving.”
The booth aesthetic took inspiration from Italian racing culture – not flashy but clear, focused, and energetic, reflecting the push toward the finish line of the campaign.
Spotlight and Media Presence
Throughout SiGMA Central Europe, N1 Partners engaged in multiple media interviews and appearances across leading affiliate-industry platforms and podcasts. Discussions focused on the evolution of affiliate marketing, the mechanics behind N1 Puzzle Promo, and how tailored offers and transparency continue to reshape the multi-brand affiliate model.
Next Stop: Barcelona 2026 — The Grand Finale
The journey continues to Barcelona, where during iGB/ICE Europe 2026 N1 Partners will host the grand finale celebration of the N1 Puzzle Promo.
- Grand prize for winners – a Robinson R22 Beta II helicopter.
- Premium gifts for the top 10 winners: Porsche eBike Sport, Cartier Santos Medium watch, MacBook Pro, Leica Q2, Apple Vision Pro, and more.
- Exclusive prize draw for ceremony guests.
- Full entertainment show with top artists and a headliner.
“We look forward to celebrating with our partners who’ve been part of this journey. It’s our shared moment to enjoy,” said the N1 Partners team.
Join the Race
Want to accelerate your affiliate performance? Join N1 Partners and become a driver in the race to win.
Visit n1.partners for details.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands.
Operating across 10+ Tier-1 GEOs, the company delivers high-conversion traffic and flexible terms for partners worldwide. With Reg2Dep rates of up to 70% and a trusted network of 10,000+ affiliates, N1 Partners offers competitive deals for top partners — CPA up to €700 and RevShare up to 45% — ensuring that partners always stay ahead in the game.
Be number one with N1!
News
8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers
Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.
Partnering for Scale: Why AskGamblers Chose N1 Partners
Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets.
When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:
“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.
Driving SEO Traffic: The AskGamblers Formula
The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.
“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.
Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo
When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance.
As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.
Leaderboard Mindset: Motivation, Competition & Expectations
AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale.
As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.
Beyond Traffic: What Success Looks Like
If AskGamblers wins the helicopter, the vision is as bold as it is fun.
“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.
Such an approach shows that this is about partnership, performance, and flair — not just metrics.
The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.
Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!
Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.
News
Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!
The race for the grand prize of N1 Puzzle Promo – a real Robinson R22 Beta II helicopter – is entering the final stretch! Just two months left until the promo ends on December 31, and only two weeks to earn extra puzzle pieces and get a chance to win the exclusive “Pilot Course” VR set by completing special missions.
Deadline: November 15
How to join the final challenge and get +3 bonus puzzles (+ an automatic entry into the VR set draw):
- Be an active participant of N1 Puzzle Promo and earn at least one puzzle for your traffic.
- Share positive feedback about your experience with N1 Partners on four platforms:
- Follow N1 Partners on social media:
- Complete a short N1 Partners feedback survey.
What’s inside the “Pilot Course” VR set:
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Time is running out – this is your moment to break into the leaderboard and boost your chances to take home the helicopter!
Don’t wait – complete your special missions before November 15 and get closer to the sky.
Find full details on our official website.
Be number one with N1!
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