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Use of Social Media for Online Gambling Affiliates

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Hi guys, my name is George Miller from the GAV Team – The Gambling Affiliate VoiceMy tasks include the implementation of the daily content, conducting affiliate/affiliate manager interviews, and of course over viewing the latest SEO and Social Media techniques. Gamblingaffiliatevoice.com  has become a leading website which covers the affiliate industry with all of it’s aspects.

In this article I will describe the most important aspects of Social Media use to bring more traffic to your affiliate website and increase your online presence.

 

Online gaming/iGaming companies have been very slow in embracing the world of social media than one might have think. Having had a dominant presence in the online since Internet use became widespread in the late ’90s, and being real pioneers themselves, one might have expected that online casinos would have recognized and understood the importance of social media before many other industries. Online gaming/iGaming companies are only now catching up and using social media as an effective way to reach and to engage a new customer base.

Brands that are equipped to navigate the current competitive landscape need to find ways to get their casino bonus offers in front of users online.

Casinos (both the online and offline) as well all affiliates, need to evolve to survive. Social media became full-fledged media in 2016. It is no longer a low cost David marketing option against the pricier established media Goliath’s.
2017 will be all about how you as a marketer/affiliate need to approach social media in order to succeed and drive profitable sales. You can’t think about social media as a place to engage with prospects or distribute your content. People continue to spend time on social media, on average just under 3 hours per day.

With social media playing such an important role in our daily lives, we have compiled an article that is going to take a look at how you could use social media to obtain all manner of little extras from online gambling affiliate sites.
For any affiliate these days, social media is (or should be) an integral part of its success. These platforms allow affiliates to connect with their customers, building interest and also a community in an very organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could ever have.

As you have by now become aware of the most forward looking casino sites are always looking at new and innovative ways to attract new players to their sites and also keep their current players loyal to their brands, and many of them have embraced social media as they way they can do just that.
With this in mind below you have an overview of some of the different ways affiliates are looking to build up their brand awareness using social media and also as a way for them to offer new and existing players all manner of little extras.

 

1, Twitter
twitterThe majority of online gambling affiliate sites are using Twitter as a way of informing not just their players but also

any potential new customers of the offers, promotions and any new games they have launched. You can also use your Twitter account as a way of always being kept fully up to date in regards to what is happening at one of more casino sites. Another thing you will notice as soon as you do start to use Twitter is that there are going to be a huge number of fellow affiliates you can then follow, and if you are a keen and avid online gambling affiliate all online casinos will have some form of presence on Twitter, and as such it can often pay dividends for you to follow as many casino sites that you have an account at. By doing so you are going to be kept fully up to date with all of the current promotional offers being given away by those casinos and will often find several Twitter user exclusive promotional offers being made available to you. In fact Twitter is a great way for all online gambling sites to also let you know about any new casino games that have just been or are shortly going to be launched, thus you really should include as many casino sites as you can to your list of Twitter users you follow.

Twitter about their own gambling content policy
“Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Please Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”

Products or services that are subject to this policy:
This policy applies, but is not limited, to:
– Online casinos and gambling, sports betting, and bingo
– Physical, brick-and-mortar casino establishments
– Online fantasy sports sites
– Bonus codes, vouchers and coupons redeemable for gambling content
-E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
– Gambling-related software such as gambling software and poker odds calculators
– Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
-Scratch games
-Lotteries
-Games/apps played for money

What products or services are not subject to this policy?

This policy generally does not prohibit:

– Hotels with a casino where the focus is on the hotel
– Gambling accessories (such as poker chips or pachinko machines)
News and information about fantasy sports
For more information on this subject please visit: https://support.twitter.com/articles/20170426#

 

2, Facebook
facebookWith so many people now signed up to Facebook it’s no surprise that most if not all online casino/gambling sites will
also have their own Facebook page, and as such if you do enjoy reading messages and find out what any online casino/gambling site you play at has on offer then you will be making a wise decision adding those casinos to your list of friends on Facebook. By doing so you can follow their marketing/sale efforts!
If you’re looking to boost or perhaps create a new Facebook page for your affiliate site you will need a few things ready in advance, and keep in mind that the more you work on these points, the better your Facebook page’s first impressions will be.
Make sure that you follow the following steps in order to have a top notch gambling affiliate Facebook page:
– First of all write a detailed description of your website
– Write a headline or a short description of your website
– Get your profile image ready. This should be about 180-200px wide.
Get your cover image ready. This should be about 828 x 315 desktop/828x 65 mobile.
Get your first post ready: Tell the world all about your affiliate site, and why it is the best around. This will be linked to your first post and be the anchor post (the last thing a search spider will see on your Facebook page until the end of time) so it is very important to make this of the best quality. In order to be able to do the above, you will need a personal Facebook page first. If you already have a personal Facebook account make sure that you use it and skip down to where you will select the type of page you want to create.

If you’re finished with the creation of your Facebook page for your gambling affiliate site, you’re ready to get that first post up and consider hitting the advertise/boost button to start an audience. It is not cheap, but it still converts. You may share other webmasters/gambling affiliate’s posts on your Facebook page in order to network and also diversify your posts.
You should also join Facebook groups that focus on online gambling, affiliation, etc. or are in your niche. Make sure that you don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day when you can share your work/site, or specific threads in which you can do so. Be a team player and visit some of the other affiliate sites too – don’t just drop your link and run!
Try posting at different times and different content and monitor the reaction you get. Do more of what your audience likes! Enjoy gaining that much needed notoriety and visibility leading to a very successful online gambling affiliate project and more gambling affiliate money in your pocket.

Facebook about their own policies regarding gambling sites
“Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.”
For more information please visit: https://www.facebook.com/page_guidelines.php

 

3, Instagram
Instagram is of course a way of posting pictures and images online and letting other users see what those pictures are all about, and ever eager to ensure they are always up to date with every type of social media site available you will find a number of online casinos/gambling sites have started to use Instagram.

Instagram is one of the fastest growing social media platform’s ever. It’s not only used for personal “meal sharing,”-LOL, but also to build brands and audiences centered around a specific idea or lifestyle. Online gaming brands are always on the lookout for new ways to bring new users to the table and somehow expand their brand above the standard circle of audiences that they can usually attract.
Instagram is a viable marketing tool that’s centered around lifestyle, as opposed to focusing on specific problems or solutions. As an gambling affiliate, you can use Instagram to present the lifestyle that your prospective audience is interested in, and through this you can attract them to the products that you’re promoting.
It’s not a direct marketing method, but it’s a brand new take on online promotion that can become even more powerful. For example, in the traditional model you’d say, “Hey, you want to do some online gambling? Here are the ways to do it.” In the new model you’d say, “Hey, are you interested in this lifestyle? Here’s how to get there through online gambling.
You could start posting pictures and images of your latest games, bonuses, promotions, and you should also try to stay up to date with as many casino/online gambling sites as you can, for by doing so you will always be the first to know just what new games are on offer at those sites. Another good trick is to upload winning screenshots, players always enjoy viewing lots of winnings screenshots for if nothing else it does prove to those players that you will always have the chance of winning big when playing your casino games online, and you can often get a true feel for just how generous a range of online casino games are when you view several different winnings screenshots on Instagram.

Successfully converting players via social media channels has proven to be more challenging for online gambling affiliates than anyone would have expected; and it’s not for lack of trying. Some affiliates have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming in at a snail’s pace!

If you’d like to succeed in the Social and make sure you boost your social presence here are a few general tips that could help you :
Sell your benefits, and not your products: your players want to know how your products or partners can improve their lives. For gambling affiliates, this means pitching deals that offer rebates on losses, or poker schools, or anything that makes players feel like they’re getting the upper hand.
Social media users are real people: do you know the terms used to describe the people who subscribe to your social media channels. They’re called, friends and followers because they are actual people.
Don’t stretch yourself too much: target one or two channels where you know your customers are more present and active, that’s a great place to get your feet wet 🙂 .

It’s not about how many followers you have: the measure of success on social media is not how many followers you can accumulate, as most people would think. It’s all about how many conversions you’re making and how many shares your content is racking up.

 

This article appeared first on EEGReport Magazine.

Affiliate Success

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

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ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

 

ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.

The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.

David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”

Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”

MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.

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The last London edition of the ICE Exhibition: Sends employees are sharing insights from the event

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ICE is the global conference, home to 600+ international brands that provide access to financial products, gaming tech solutions, and innovations. Sends team visited the exhibition and here is a take on it.

ICE London 2024 opened on the 6th of February and lasted for three days at the ExCel exhibition center. This year the organizers broke the record of 811 exhibitors from 76 countries and created the biggest in its history Consumer Protection Zone.

This conference gathers the biggest players from financial, law, gaming, crypto markets to make them cooperate, and create new solutions and regulations. There are well-known Sumsub, BetConstruct, AWS, and many others among the participants.

ICE London is a must-visit conference not only for the UK based companies but for every international player. It surprises everyone with its scale, diversity, and possibilities. We met partners and our colleagues, shared news, and gained experience. This is truly a celebration of technologies from all around the world, commented Anastasiia Pervushyna, Director/MLRO in Sends. ICE Esports Arena was something new for me this year. The industry is fast growing so we got new contacts to explore the area. New grounds, that is what I love about the ICE Exhibition.

One of the shareholders (owners) Sends company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.

“ICE London 2024 provided a fantastic opportunity to establish new connections within the industry, enhance business relationships with our clients, and showcase the remarkable and continuous transformation of our product portfolio. We are glad to participate in the last ICE in London and showcase our latest innovations in payment technology”, Alona Shevtsova added.

After an independent selection process, ICE organizers move to Fira Barcelona Gran Via in 2025. Next year this conference will be held in Europe which can bring new contacts and value for the participants. Sends company already plans the visit to Barcelona in January 2025 for the first ICE Conference in Europe. To stay in touch with Sends representatives, please use [email protected] email.

To learn more about Sends and its special offer, please visit www.sends.co.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.
SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).

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Affiliate Success

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

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Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

 

Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at last night’s iGB Affiliate Awards 2024.

The team picked up the award for the ‘No Tippy Tappy Football with Sam Allardyce’ video series, which has been a major hit across its 50 episodes with its high-profile guests presenting insight, opinions and anecdotes.

Star guests on the show have included Graeme Souness, Duncan Ferguson, Robbie Fowler, Karl Robinson and Simon Jordan, with the judges impressed by the way that the content reached an audience of over 26 million during the judging period.

Will Tyrrell, Director of UK Media at Checkd Group, said: “‘No Tippy Tappy Football with Sam Allardyce’ has been a big hit for audiences and William Hill alike and the formula of insightful chat and opinion has worked very well. It’s fantastic to gain recognition for our efforts once again and we look forward to taking the show forward to even greater heights in the future. “

The iGB Affiliate Awards celebrates the best innovations, successes and contributions from across the industry.

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