News

Use of Social Media for Online Gambling Affiliates

Published

9 years ago

March 8, 2017

Hi guys, my name is George Miller from the GAV Team – The Gambling Affiliate Voice. My tasks include the implementation of the daily content, conducting affiliate/affiliate manager interviews, and of course over viewing the latest SEO and Social Media techniques. Gamblingaffiliatevoice.com has become a leading website which covers the affiliate industry with all of it’s aspects.

In this article I will describe the most important aspects of Social Media use to bring more traffic to your affiliate website and increase your online presence.

Online gaming/iGaming companies have been very slow in embracing the world of social media than one might have think. Having had a dominant presence in the online since Internet use became widespread in the late ’90s, and being real pioneers themselves, one might have expected that online casinos would have recognized and understood the importance of social media before many other industries. Online gaming/iGaming companies are only now catching up and using social media as an effective way to reach and to engage a new customer base.

Brands that are equipped to navigate the current competitive landscape need to find ways to get their casino bonus offers in front of users online.

Casinos (both the online and offline) as well all affiliates, need to evolve to survive. Social media became full-fledged media in 2016. It is no longer a low cost David marketing option against the pricier established media Goliath’s.
2017 will be all about how you as a marketer/affiliate need to approach social media in order to succeed and drive profitable sales. You can’t think about social media as a place to engage with prospects or distribute your content. People continue to spend time on social media, on average just under 3 hours per day.

With social media playing such an important role in our daily lives, we have compiled an article that is going to take a look at how you could use social media to obtain all manner of little extras from online gambling affiliate sites.
For any affiliate these days, social media is (or should be) an integral part of its success. These platforms allow affiliates to connect with their customers, building interest and also a community in an very organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could ever have.

As you have by now become aware of the most forward looking casino sites are always looking at new and innovative ways to attract new players to their sites and also keep their current players loyal to their brands, and many of them have embraced social media as they way they can do just that.
With this in mind below you have an overview of some of the different ways affiliates are looking to build up their brand awareness using social media and also as a way for them to offer new and existing players all manner of little extras.

1, Twitter
twitter The majority of online gambling affiliate sites are using Twitter as a way of informing not just their players but also

any potential new customers of the offers, promotions and any new games they have launched. You can also use your Twitter account as a way of always being kept fully up to date in regards to what is happening at one of more casino sites. Another thing you will notice as soon as you do start to use Twitter is that there are going to be a huge number of fellow affiliates you can then follow, and if you are a keen and avid online gambling affiliate all online casinos will have some form of presence on Twitter, and as such it can often pay dividends for you to follow as many casino sites that you have an account at. By doing so you are going to be kept fully up to date with all of the current promotional offers being given away by those casinos and will often find several Twitter user exclusive promotional offers being made available to you. In fact Twitter is a great way for all online gambling sites to also let you know about any new casino games that have just been or are shortly going to be launched, thus you really should include as many casino sites as you can to your list of Twitter users you follow.

Twitter about their own gambling content policy
“Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Please Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”

Products or services that are subject to this policy:
This policy applies, but is not limited, to:
– Online casinos and gambling, sports betting, and bingo
– Physical, brick-and-mortar casino establishments
– Online fantasy sports sites
– Bonus codes, vouchers and coupons redeemable for gambling content
-E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
– Gambling-related software such as gambling software and poker odds calculators
– Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
-Scratch games
-Lotteries
-Games/apps played for money

What products or services are not subject to this policy?

This policy generally does not prohibit:

– Hotels with a casino where the focus is on the hotel
– Gambling accessories (such as poker chips or pachinko machines)
News and information about fantasy sports
For more information on this subject please visit: https://support.twitter.com/articles/20170426#

2, Facebook
With so many people now signed up to Facebook it’s no surprise that most if not all online casino/gambling sites will
also have their own Facebook page, and as such if you do enjoy reading messages and find out what any online casino/gambling site you play at has on offer then you will be making a wise decision adding those casinos to your list of friends on Facebook. By doing so you can follow their marketing/sale efforts!
If you’re looking to boost or perhaps create a new Facebook page for your affiliate site you will need a few things ready in advance, and keep in mind that the more you work on these points, the better your Facebook page’s first impressions will be.
Make sure that you follow the following steps in order to have a top notch gambling affiliate Facebook page:
– First of all write a detailed description of your website
– Write a headline or a short description of your website
– Get your profile image ready. This should be about 180-200px wide.
Get your cover image ready. This should be about 828 x 315 desktop/828x 65 mobile.
Get your first post ready: Tell the world all about your affiliate site, and why it is the best around. This will be linked to your first post and be the anchor post (the last thing a search spider will see on your Facebook page until the end of time) so it is very important to make this of the best quality. In order to be able to do the above, you will need a personal Facebook page first. If you already have a personal Facebook account make sure that you use it and skip down to where you will select the type of page you want to create.

If you’re finished with the creation of your Facebook page for your gambling affiliate site, you’re ready to get that first post up and consider hitting the advertise/boost button to start an audience. It is not cheap, but it still converts. You may share other webmasters/gambling affiliate’s posts on your Facebook page in order to network and also diversify your posts.
You should also join Facebook groups that focus on online gambling, affiliation, etc. or are in your niche. Make sure that you don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day when you can share your work/site, or specific threads in which you can do so. Be a team player and visit some of the other affiliate sites too – don’t just drop your link and run!
Try posting at different times and different content and monitor the reaction you get. Do more of what your audience likes! Enjoy gaining that much needed notoriety and visibility leading to a very successful online gambling affiliate project and more gambling affiliate money in your pocket.

Facebook about their own policies regarding gambling sites
“Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.”
For more information please visit: https://www.facebook.com/page_guidelines.php

3, Instagram
Instagram is of course a way of posting pictures and images online and letting other users see what those pictures are all about, and ever eager to ensure they are always up to date with every type of social media site available you will find a number of online casinos/gambling sites have started to use Instagram.

Instagram is one of the fastest growing social media platform’s ever. It’s not only used for personal “meal sharing,”-LOL, but also to build brands and audiences centered around a specific idea or lifestyle. Online gaming brands are always on the lookout for new ways to bring new users to the table and somehow expand their brand above the standard circle of audiences that they can usually attract.
Instagram is a viable marketing tool that’s centered around lifestyle, as opposed to focusing on specific problems or solutions. As an gambling affiliate, you can use Instagram to present the lifestyle that your prospective audience is interested in, and through this you can attract them to the products that you’re promoting.
It’s not a direct marketing method, but it’s a brand new take on online promotion that can become even more powerful. For example, in the traditional model you’d say, “Hey, you want to do some online gambling? Here are the ways to do it.” In the new model you’d say, “Hey, are you interested in this lifestyle? Here’s how to get there through online gambling.”
You could start posting pictures and images of your latest games, bonuses, promotions, and you should also try to stay up to date with as many casino/online gambling sites as you can, for by doing so you will always be the first to know just what new games are on offer at those sites. Another good trick is to upload winning screenshots, players always enjoy viewing lots of winnings screenshots for if nothing else it does prove to those players that you will always have the chance of winning big when playing your casino games online, and you can often get a true feel for just how generous a range of online casino games are when you view several different winnings screenshots on Instagram.

Successfully converting players via social media channels has proven to be more challenging for online gambling affiliates than anyone would have expected; and it’s not for lack of trying. Some affiliates have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming in at a snail’s pace!

If you’d like to succeed in the Social and make sure you boost your social presence here are a few general tips that could help you :
Sell your benefits, and not your products: your players want to know how your products or partners can improve their lives. For gambling affiliates, this means pitching deals that offer rebates on losses, or poker schools, or anything that makes players feel like they’re getting the upper hand.
Social media users are real people: do you know the terms used to describe the people who subscribe to your social media channels. They’re called, friends and followers because they are actual people.
Don’t stretch yourself too much: target one or two channels where you know your customers are more present and active, that’s a great place to get your feet wet 🙂 .

It’s not about how many followers you have: the measure of success on social media is not how many followers you can accumulate, as most people would think. It’s all about how many conversions you’re making and how many shares your content is racking up.

This article appeared first on EEGReport Magazine.

Up Next

Saint Patrick’s Day Promotion at Affiliate Republik

Don't Miss

Loot.Bet announces partnership with Digital Chaos

News

Creatives That Overcome Pain Points: Affiliate Case Studies By N1 Partners

Published

16 hours ago

February 2, 2026

Master Editor

What mistakes do partners most often make when launching and scaling ad campaigns?

What real challenges do they face in day-to-day work, and what prevents them from achieving stable results?

In this case study series by N1 Partners, we break down real affiliate campaigns, highlight common pain points in affiliate marketing, and show how partners find practical solutions that lead to measurable success.

This edition focuses on ad creatives. No abstract “best practices” – only concrete mechanics, insights, and ideas you can apply to your campaigns right away.

The cases were shared by Bogdan Solodushchenko, Affiliate Team Lead, and Dmitrii Filippov, Affiliate Team Lead (SEO).

CASE 1 (Facebook Traffic)

Context

GEO: DE
Traffic source: Facebook
Brand / vertical: N1Bet
Campaign goal: Increase conversion

Initial Challenge (Pain Point)

What wasn’t working in the creatives?
The creatives showed a low conversion rate from registration to first deposit.

Was the issue related to format, messaging, visuals, or the offer?
Primarily to the information shown in the creatives and the creative format itself.

What the Data Revealed

Which metrics indicated the problem?
Low reg-to-dep conversion.

Where did the funnel break?
At the creative level and during audience targeting.

What Was Tested

Visuals
Aggressive, dynamic video creatives with slot gameplay.

Messaging (emotional vs rational)
High aggression and heavy use of triggers.

Focus: bonus / product / UX
Emphasis on the bonus and a female character in video creatives.

Decision Made

What was changed in the creatives?

Updated the bonus and featured a top-performing slot with proven product quality
Added a dedicated promo code directly into the creatives
Refocused targeting on the most active audience segments, segmented by gender, average age, and peak activity time slots during the week

Why this approach was chosen?

Users were not getting what they came for after landing on the product.
The promoted slot wasn’t visible, the bonus was outdated, and the product’s visual style didn’t match the creative – all of which created a mismatch in expectations.

Results

- What improved?
  Reg2dep increased from 8% to 22%.

How quickly did the results appear?
Almost immediately – visible within 4–5 days after relaunching the test.

Key Takeaway

What worked best?
A full creative overhaul aligned with the actual product, which helped meet real player expectations.
Is this scalable?
Absolutely. Once a winning creative format is identified, we scale through variations – tweaking individual elements while preserving the core message and logic.

CASE 2 (PPC Traffic)

Context

GEO: CA
Traffic source: PPC Direct (Ice Fishing keywords)
Brand / vertical: RollXO
Campaign goal: Increase conversion

Initial Challenge (Pain Point)

What wasn’t working?
Most traffic came from Ice Fishing slot keywords, but the slot wasn’t available on the homepage. Users came specifically for that game, couldn’t find it immediately, and quickly lost interest.

Was this about format, messaging, visuals, or the offer?
The issue was primarily the incorrect landing page choice.

What the Data Revealed

Which metrics signaled the issue?
Lower reg2dep compared to similar traffic sources.

Where did the funnel break?
At the landing page selection stage.

What Was Tested

Visuals
Ice Fishing slot keywords.

Messaging
Pure slot-focused keywords.

Decision Made

What was changed?
Traffic was redirected straight to the demo version of the slot, and the game was also added to the homepage.

Why this approach was chosen?
Users interested in a specific game want immediate access, not extra steps inside the product.

Results

What improved?
Reg2dep increased by 8%.

How fast did the impact show?
Almost instantly – positive dynamics were visible within a couple of days.

Key Takeaway

What worked best?
Switching to a highly relevant, thematic landing page. Players landed directly on the demo and got exactly what they were looking for.

Is this scalable?
Yes – the approach can be scaled within the campaign and tested across other slots and games.

Quick Q&A

If you were launching these campaigns today, what would you do differently?

Bogdan Solodushchenko:
I’d take a more structured approach from day one: clarify with the manager what’s currently performing best, which audiences respond strongest, which top slots to use, and which bonuses convert best. And if campaigns lead to a specific slot, I’d ensure it’s immediately accessible on the product.

Key conclusions from these cases?

Bogdan Solodushchenko:
There’s no universal approach. Targeting and creatives must be customized per offer, because not every product supports the same funnel logic.

Who are these cases most useful for?

Bogdan Solodushchenko:
For all partners. New teams can boost conversion, while experienced ones can improve player quality. Personalization impacts both.

CASE 3 (SEO Traffic)

Background

After a major Google core update, conversion from the landing page on the Lucky Hunter brand dropped sharply in the DE GEO. The goal was to quickly find a working setup to retain the partner and preserve traffic volume.

Context

GEO: DE
SEO type: Cross-brand
Brand / vertical: Lucky Hunter casino
Campaign goal: Increase CR (reg2dep)

Initial Challenge (Pain Point)

What wasn’t working?
Click-to-registration was strong, but registration-to-deposit dropped significantly.

Root cause
The same landing page had been used for a long time, leading to classic creative fatigue.

What the Data Revealed

Which metrics raised red flags?
Very low r2d with strong c2r.

Where did the funnel break?
At the reg-to-deposit stage.

What Was Tested

Slot-focused landing pages

Decision Made

Traffic was redirected directly to specific slots – not random ones.

After testing multiple options, the best performers were:

Jetsetter
Sweet Sugar
Kenneth Must Die
Bikini Paradise

Results

Which metrics improved?
R2D increased from 23% to 51%.

Time to impact
Within one month.

Key Takeaway

What worked best?
Fast reaction from the manager: identifying the issue early, flagging it to the partner, and implementing concrete corrective actions.

Is this scalable?
Yes. Creative testing remains scalable, especially as SEO shifts toward content quality rather than aggressive link-building.

CASE 4 (SEO Traffic)

Background

A partner requested a promo code-first setup, where the promo code had priority over tracking links. Traffic was planned from forums, platforms like Reddit, and Google search – both short posts with guides and long-form articles.

Context

GEO: Worldwide
SEO type: Parasite SEO
Brands / vertical: Goldex Casino, Spirit Casino
Page goal: Traffic from non-standard queries

Initial Challenge (Pain Point)

What wasn’t working?
At the approval stage, promo codes couldn’t be promoted separately without links.

Root issue
Players were not being attributed in stats after entering the promo code.

What the Data Revealed

Which metrics showed the issue?
High CTR but no registrations or deposits.

Where did the funnel break?
At registration.

What Was Tested

Promo code flows without tracking links

Decision Made

What was changed?
Dedicated landing pages were built for these funnels, with full brand descriptions and clear promo code activation mechanics.

Why this solution?
Together with Product Managers, we analyzed the funnel, ran tests, and selected brands suitable for promo-code-driven traffic.

Results

What improved?
Traffic launched successfully, the hypothesis was validated, and the number of FDs increased.

Time to impact
Within the first two weeks after launch.

Key Takeaway

What worked best?
The promo code performed exactly as the partner expected. Providing the right functionality directly contributed to traffic growth.

Is this scalable?
Yes – we now understand how to properly use promo codes without tracking links and how to correctly track such mechanics.

Quick Q&A

If you launched these SEO campaigns today, what would you change?

Dmitry Filippov:
First, I’d evaluate how the creative performs on the partner’s specific source, not just overall stats. Second, I’d run multiple tests to explore all possible scenarios.

Main takeaway?

Dmitry Filippov:
Regularly review landing page performance and switch to alternatives immediately when performance drops.

Who benefits most from these cases?

Dmitry Filippov:
Teams working with large volumes who may miss isolated traffic drops. The manager’s role is critical – spotting issues early and bringing ready-to-use solutions. From a source and GEO perspective, this applies to any SEO type and any market.

Final Note

These cases once again prove that sustainable growth in affiliate marketing isn’t built on universal formulas, but on attention to detail: traffic source, GEO, product, and real user intent.

Most failures are fixable – the key is spotting the issue in time and doing the work to correct it.

And this is exactly where the N1 Partners affiliate team is always ready to help.

Join N1 Partners affiliate program and become number one in the industry!

News

Gentoo Media releases Q4 2025 trading update, provides preliminary 2026 guidance and announces bond refinancing process

Published

20 hours ago

February 2, 2026

George Miller

Gentoo Media releases Q4 2025 trading update, provides preliminary 2026 guidance and announces bond refinancing process

Gentoo Media Inc. released a trading update for the fourth quarter of 2025, provides preliminary financial guidance for the full year 2026, and announces its intention to initiate a refinancing of its outstanding bonds and credit facility.

Q4 and Full-Year 2025 Performance (unaudited)

Gentoo Media reports improved operating performance and cash generation in the fourth quarter of 2025. Revenues for the quarter amounted to EUR 25.5 million and adjusted EBITDA amounted to 14.9 million, with an operating cash flow of EUR 10.4 million. Full year 2025 revenue ended at EUR 98.6 million, adjusted EBITDA at EUR 41.4 million and operating cash flow at EUR 33.0 million.

October – December (Q4 2025) – not audited	Full year 2025 – not audited
Revenue: EUR 25.5 million	Revenue: EUR 98.6 million
Adjusted EBITDA: EUR 14.9 million	Adjusted EBITDA: EUR 41.4 million
Cash from operations: EUR 10.4 million	Cash from operations: EUR 33.0 million
N/A	NIBD / adj. EBITDA: 2.82x

January 2026 trading is in line with budget and management expectations, supporting continued confidence in the Company’s financial outlook.

Refinancing of Bonds and Credit Facility

Building on the improved financial performance and a strengthened operational and financial foundation, Gentoo Media has mandated ABG Sundal Collier and Pareto Securities to arrange a series of fixed income investor meetings commencing in February 2026.

Subject to market conditions, the Company intends to issue a 3-year senior secured floating rate bond in an aggregate nominal amount of EUR 120 million, split between a SEK and a EUR tranche (the “New Bonds”). Proceeds are intended to refinance the Company’s existing EUR and SEK bonds (ISIN NO0013024018 and ISIN NO0013095687) and its credit facility. Upon completion, the New Bonds will constitute the Company’s principal debt.

Preliminary Guidance for 2026

In extension of this announcement, Gentoo Media presents a preliminary outlook for the financial year 2026. Given the timing of this communication, the guidance is provided within a wider range and should be considered an early indication of management’s current expectations for the year.

Revenue: EUR 105-115 million
Adjusted EBITDA: EUR 49-54 million
Cash from operations: EUR 37-41 million
Cash outflow related to deferred payments: EUR 3.5 million

Operational and Financial Outlook

Gentoo Media enters 2026 with record-high end-user deposit volumes at partner operators exceeding EUR 200 million in Q4 2025, which underpin operator revenue and hence Gentoo Media’s performance-based revenue streams. The business operates on a structurally optimised and disciplined cost base, providing a stable platform for continued margin expansion and stronger cash flow generation year-over-year, supported by limited committed investments.

In 2025, the Group incurred approximately EUR 5 million in non-recurring costs related to operational improvement initiatives and restructuring, alongside approximately EUR 38 million in cash outflows related to M&A and corporate split activities from prior years. In 2026 non-recurring costs are expected to decrease materially, with remaining deferred M&A-related payments of approximately EUR 3.5 million.

The 2026 financial year is also expected to benefit from a significantly more favourable global sporting calendar, including the FIFA World Cup, which historically drives higher user activity and commercial performance compared to 2025 that had no major international sports events.

Gentoo Media will publish its full Q4 2025 Interim Report on 24 February 2026, as planned.

Affiliate Success

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

Published

5 days ago

January 29, 2026

George Miller

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.

Continuing 2025’s Momentum

The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.

Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.

Refie’s Human Impact

Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.

In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.

Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”