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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Lukasz LAC speaker

Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

Conferences

Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

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Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

 

Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.

A new era is dawning at Parimatch and we want to celebrate it with you in style!

Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.

We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:

  • Fantastic deals: The latest updates and exclusive offers you can’t miss
  • Giveaways where you’ll have the chance to win unique prizes
  • Our Hall of Fame: Become part of Parimatch’s history

But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:

  • The party headliner – world-famous DJ Steve Aoki
  • The very best in performance art that Barcelona has to offer
  • The world of Asian luxury merging with American pop culture

Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!

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Conferences

Boomerang at SiGMA Eurasia and Affiliate World – Strategic Presence at Key Industry Events in Dubai

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Boomerang at SiGMA Eurasia and Affiliate World - Strategic Presence at Key Industry Events in Dubai

 

Boomerang visits SiGMA Eurasia and Affiliate World in Dubai in just one dynamic week. Remaining flexible and responsive, Boomerang unveils exciting opportunities and prospects poised to drive mutually beneficial affiliations and collaborations with partners

Boomerang is set to make a presence at two major upcoming events – SiGMA Eurasia from February 26-27 and Affiliate World from February 28-29, highlighting its dedication to nurturing strategic relationships and creating new avenues for collaborations on a global scale.

At SiGMA Eurasia, the Boomerang will seize opportunities to engage with industry partners during the core conference days of February 26-27. The team will attend the event to engage in meaningful interactions and explore potential partnerships throughout the conference, ensuring a flexible and responsive presence to meet with affiliates and industry peers. Welcome to arrange meetings with Boomerang’s representatives to explore potential collaboration avenues.

After a stopover at SiGMA Eurasia, the Boomerang team will shift its focus to Affiliate World on February 28-29. The Boomerang team will exhibit at Booth C18. With the company’s development roadmap, which includes launching new projects this year, Boomerang’s stand is essential for partners interested in exploring innovative affiliate marketing opportunities for iGaming products. Visitors are invited to the Boomerang booth to meet the team face-to-face and gain insights into prospective partnership possibilities.

Vitalii Prokofev, Chief Executive Officer at Boomerang, emphasized the significance of the company’s participation strategy: “Attending these events allows Boomerang to connect directly with affiliate managers and create convenient touchpoints, as SiGMA Eurasia and Affiliate World are perfect networking opportunities in the region. Participating is a chance for open communication with our current and new partners, as Boomerang is driven by a partner-first mindset. Working on cultivating an environment for mutual success, we look forward to productive meetings at both events.”

Vitalii Prokofev’s remarks accentuate Boomerang’s persistent focus on propelling affiliate prosperity through advanced, compliant solutions, proprietary technologies, and an enduring pledge to be a trustworthy, high-performing partner globally.

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Conferences

iGB Affiliate on course to break all records at February’s farewell to London

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iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate international trade events - states research agency

 

iGB Affiliate is set to bid farewell to London in record-breaking style with show organisers projecting that the last edition prior to the show’s relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 sqm (11,758 in 2023).

Looking ahead to February’s event, Portfolio Director Naomi Barton stated: “Every metric that we reference is showing that iGB Affiliate will continue its upward trajectory, building on the substantial growth experienced in the last 2 years and demonstrating that for the global igaming affiliate sector, this is THE global event that customers need and want for their business success.

“The sense of positivity began immediately following registration opening in October, this was continued in November when we received a record 338 submissions for the iGB Affiliate Awards, and has been further evident with the high number of table bookings for the Awards evening and peak demand for accommodation at the show’s HQ Hotel, One Hundred Shoreditch.”

She added: “This being the last edition of iGB Affiliate to take place in London has certainly registered with the international igaming affiliate community – however, this show is all about the future. We know from the research that we undertake with stakeholders that the major motivator for visitors attending iGB Affiliate is the unique opportunity it provides to embrace everything that’s new in the sector.

“iGB Affiliate stakeholders want to stay on top of the latest industry trends, network with potential partners and clients, connect with industry leaders, gain insights into emerging technologies and learn from global igaming experts. All of these elements will be central to the iGB Affiliate 2024 show experience.”

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