Affiliate Success
Affiliate Interviews: Chris Bibey founder of SlotsJack.com

In this weeks affiliate interview you can get to know Chris from SlotsJack.com, a fresh slots startup providing comprehensive and detailed guides on everything from planning a casino vacation to comparing games!
Name: Chris Bibey
Age: 34
Hometown: Pittsburgh, Pennsylvania
Living in: Pittsburgh
Favorite Food: Spaghetti
Must Read Book: The 4-Hour Workweek
Profession/Job title: Internet Marketing Consultant
GAV: Tell us a bit about yourself, we want to know who Chris Bibey really is, the person behind the SlotsJack startup. Where were you born? What was the main idea of developing this great online slots and casino platform?
Chris: In short, I was born in the United States and never had much of an interest in casino games until I turned 21. At that point, I took my first trip to Las Vegas. Within a matter of days, I realized that I wanted to be involved in the gaming industry in some way, shape, or form.
After working with several high level brands and affiliates for 5+ years, I decided to branch out on my own to create SlotsJack.com.
The main idea behind the site is simple:
• To provide high quality reviews of slot machine games and casinos. Before writing any piece of content, I see what else is out there. From there, I go above and beyond to ensure that the review provides greater depth and higher quality information.
GAV: Since there are thousands of websites in your niche out there, where do you think Slotsjack.com stands now?
Chris: Right now, SlotsJack is in its infancy. However, we have laid out a plan for robust growth over the next 12 months.
Most importantly, feedback from visitors has been great. They love the depth of the content and the honest approach.
As you know, there are thousands of websites that provide casino related content, however, a lot of it is short, full of fluff, and meant to do nothing more than drive conversions for affiliates. We take a different approach: the player always comes first.
GAV: What are the strong points of Slotsjack.com and what makes it stand out from the other websites/platforms?
Chris: There are several things that allow SlotsJack to stand out from the crowd:
• We make sure every review provides more information than what else is out there. So, if we’re writing a review and the top results show an average of 700 words, we’ll go much deeper by providing 1k+ words on the game or casino.
• Honesty! Let’s face it, not every slot machine is worth playing. We do our best to provide honest reviews, as that is what people want.
GAV: How did you start and what bumps did you have to overcome?
Chris: Due to my years of experience in the field, getting started was pretty simple. That being said, there are a few challenges in the way.
Primarily, competition is stiff in regards to generating search engine traffic. That being said, we’re doing what Google wants: providing nothing but high quality, targeted, unique advice.
With each passing month, SlotsJack traffic continues to grow, thanks to search engine rankings that continue to climb.
GAV: We have browsed your website and found some quality content. Are you writing it by yourself or you have a team writing for you? How many casino reviews do you have on your website?
Chris: This is a great question. Right now, I am the only person writing the content. And to be honest, things will probably stay this way for quite some time. For many years, I’ve been a writer, providing top brands in many spaces with high quality content. So, for this reason, I actually enjoy cranking out content on a daily basis.
Right now, there are about 200 pages on the site, which includes game reviews, casino reviews, and in-depth gaming guides.
GAV: Is it hard for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Chris: It really isn’t, to be honest. From our perspective, content is king. We know that this is the most important thing to our success, and that’s why I have no problem devoting the necessary amount of time to this task.
As noted earlier, there is a lot of fluff out there. This is why we review every piece of competing content before starting to write.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Chris: Once again, it’s all about an open and honest relationship. Through my experience, as long as both parties are getting what they want, as long as both parties are on the same page from the start, things typically work out.
GAV: How do you see the future of the online casino and land based casino industry? For instance, will it become a truly global phenomenon?
Chris: This is a difficult question to answer, as a few key markets hold a lot of the power right now.
For example, will the United States legalize online gambling at some point in the near future? If so, I think we can expect an explosion in popularity.
GAV: Tell us one change that you want to see in the casino affiliate world?!
Chris: As you know, there are quite a few “shady” operations out there. I wish everyone would have a bit more respect for each other. This includes site operators, affiliates, and casinos.
If everyone worked together, as opposed to sometimes against one another, the industry would be much better off in the long run.
GAV: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?
Chris: My one bit of advice is this: find something you are passionate about and then start slow.
It’s easy to burn out in this space, as there is so much going on around you. There’s no reason to be in a big hurry. Sure, you want to generate revenue as quickly as possible, but it will come soon enough if you take the right approach.
GAV: Do you attend any iGaming or casino conferences? If so, which one is your favorite and what is your most fun experience?
Chris: To be honest, I haven’t attended any iGaming conferences in the past. I’ve spent some time at general affiliate conferences, with these always providing a great opportunity to connect with others.
GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotspot in the future? Where do you think the region must improve upon?
Chris: In regards to the next gaming hotspot, I definitely think Eastern Europe is in position to succeed at a high level. As noted earlier, there are other regions, such as the US, that are also in position to take advantage of industry growth.
GAV: Do you have a favorite celebrity?
Chris: I’m not big into movies or anything like that, but I’ve been a huge Jim Carrey fan for many years.
GAV: Where would you like to travel in Eastern Europe?
Chris: Being that one of my clients is located in Bulgaria, I would love to spend some time there in the near future. In fact, it’s been on my radar for quite some time!
GAV: Where you wouldn’t want to travel in Eastern Europe?
Chris: To be honest, I’m the type who would try anything once when it comes to traveling. SO, for that reason, there is no region off limits!
GAV: What is your opinion about The Gambling Affiliate Voice (GamblingAffiliateVoice.com)?
Chris: I truly enjoy the type of content that is published on a regular basis, such as the news stories. This gives me the opportunity to stay current with the industry, without having to jump from one source to the next. Keep up the good work!
GAV: Thanks for your time and answers Chris, we appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
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