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Affiliate Success

Affiliate Interviews: David Hjelmström, founder of Betting.se and SweGaming Affiliates AB

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There is no doubt that the online gambling sector of the Scandinavian region drives large volumes of players and the quality in term of wager value is the most increased in the industry. However this also means that the competition is harsh among affiliates that are looking to attract the players and drive them towards partner brands. The story of David Hjelmström, founder at Betting.se, is quite interesting and it gives us an inside scope of what is happening in the online gambling affiliate industry of the Scandinavian region.

David is the 3rd affiliate which will fly for free to SiGMA(Summit of iGaming, Malta). You to can benefit of this promotion, just be sharing your story as David did. Read more details here: https://gamblingaffiliatevoice.com/share-story-us-get-free-flight-sigma-limited-offer-first-40-affiliates/

Without any further side details, I give you the interview with David Hjelmström.

GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

  • Name: David Hjelmström
  • Age: 21
  • Hometown: Gothenburg
  • Living in: Gothenburg of course, where else.
  • Favorite Food: Meatballs with mashed potatoes and lingonberries
  • Must Read Book: Svenska miljardärer (Swedish billionaires)

GAV: Tell us a bit about yourself, we want to know who David really is, the main person behind Betting.se. Where were you born? What was the key idea of developing this great website?

David: I were born just outside Gothenburg city where I lived for a long time and then moved into central Gothenburg later on. In high school I meet my future colleague. We started to bet on football and ice hockey games before we had the age with our parent’s IDs. It continued and we were thinking, someone has to make money on this. So we started our first affiliate site, betexpert.se. Since then we have built a lot of casino and sports affiliate sites with varying quality. With betting.se, we wanted to invest properly on a website that really stands out.

GAV: Since there are thousands of sports betting review websites out there, and the Scandinavian market is quite ruff, where do you think Betting.se stands now?

David: I think we make a serious impact on the Swedish market out with our new site Betting.se. It just got launched and in the next couple of months and on EM we will already play a big role.

GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…the design is really appealing.

David: I think Betting.se is standing out with our daily Betting tips and our own build odds checker. We are also in the work with filming video reviews that will stand out. The design is not a normal WordPress theme. Bettting.se design is built from the grown by my amazing Colleague.

GAV: What were the bumps on your road when you got started and how did you overcome them?

David: The first and biggest bump so far is the domain Betting.se. We had a tough work getting in touch with the owner that just had the domain but no website on it. After some dealing about the price, the domain where ours. If you don´t give up and continue to fight you will overcome everything with a bit of luck and timing.

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing your editorials?

David: We have an in-house team that writes most of our editorials. But of course I cannot get my fingers across from writing my own articles.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

David: There is for sure a lot of fluff and nonsense on the internet but I don´t think it affect us on a bad way. We get our information on official websites. One of our content manager is also an old hockey player and knows people in the biggest league in Sweden and also NHL. There we get some unique content for sure.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

David: Yes, we get a lot of emails from affiliate managers that wants to work with us. There is always a balance between the brand and the person in self. We also search around and ask people if they are a trusted affiliate program. It is easier to work together if you have a personally relationship with people. Therefore, it is perfect to eat dinners on conferences or just drink a water together on the conference.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

David: I think the gambling industry will continue grow for a long time. It is still a lot of people that are interesting of gambling but has not taken the step yet. It will undulate but continue grow for a long time. But the margin will be smaller in the future with game taxes and more competition.

GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?

David: I would like more transparency for affiliates. I think it is important that the affiliates know exactly how their players behaves and what they think is good and not. It will help the player value.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

David: When we started in 2013 we felt a bit late. I think it is really hard to venture into the business at the moment. But with tough work, everything is possible but it will take a lot of time and efforts.

GAV: Who is your favorite celebrity?

David: Henrik Lundqvist         

GAV: If you would just open your YouTube search bar, what would you search for?

David: I would search for my favorite hockey team, Frölunda

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

David: I have attended to all iGaming conferences since I started in the business. The conference I get most out of is London. The most fun experience has to be in a conference in Barcelona for three years ago. Me and my colleague had a meeting with a new brand we had not yet met. We got along well and flied to Madrid the day after to watch El Clásico.

GAV: What is your opinion overall about affiliate conferences such as SiGMA?

SiGMA-logo

David: I like SIGMA a lot. The location of SiGMA is great. It is good for the gaming people outside Malta and also easy for the people how lives on the island. It is nice to come and visit the companies in their headquarters.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?

David: I think the chances are good. I don´t see why it should not be a gaming hotspot. I think the region has improved a lot the last five years.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

David: I would like to visit Klaipéda in Lithuania. I have never been to Lithuania so I think that would be a nice experience. My favorite destination, I have to say Las Vegas.

GAV: Where you wouldn’t want to travel in Eastern Europe?

David: I would like to travel to all countries 🙂

GAV: What is your opinion about GAV (Gambling Affiliate Voice – gamblingaffiliatevoice.com)?

David: The Gambling affiliate voice is useful for us. We look for certified affiliate programs and also read the articles about the industry.

Affiliate Success

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

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MyAffiliates is officially the most used affiliate marketing software by the iGaming industry

 

MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

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Affiliate Success

ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024

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ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024

 

ReferOn, a state-of-the-art affiliate program management system, recently celebrated one year of the project since its launch in February 2023 and has been shortlisted in 2 significant categories of the AffPapa iGaming Awards 2024.

The ReferOn team is confirmed as the leader in the Affiliate System of the Year and Rising Star Provider of the Year categories – mention in these categories simultaneously proves the rapid growth of the platform, including the achievement of outstanding affiliate performance thanks to its flexible, clear, and transparent functionality.

ReferOn has quickly taken the lead in the affiliate gaming industry by offering a full suite of tools and services designed to simplify and empower affiliate marketing. Among its features are transparent data reporting and a range of management and reporting functions.

David Harris, B2B Affiliate Team Manager of ReferOn, noted the importance of the platform being mentioned in the nominations, “ReferOn’s inclusion on the shortlist for the AffPapa awards proves the result of hard teamwork and a commitment to innovation. We are committed to delivering the services our partners demand, and these nominations confirm that we are on the right track.”

The AffPapa iGaming Awards 2024 is the authoritative event from the leading iGaming directory AffPapa and is attended by operators, affiliates, and b2b providers. This year’s event will take place in Malaga, Spain during iGaming Club’s flagship event.

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Affiliate Success

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:

“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

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