News
Startup Pitch at SiGMA this November
This November, SiGMA will have the pleasure of hosting Malta’s largest gaming exhibition and 2017 takes the cake as the biggest one yet. Eleven conferences and a large sold out floor plan are bringing a multitude of people this year so expect a crowd at the Malta Fairs and Conventions Centre from the 22nd-25th of November. Main executives and exhibitors showcasing here will include of Mr. Green, Blexr, Bet365, William Hill, Better Collective, Poker Stars, Catena Media, Malta Gaming Authority, Cherry, Microgaming, XLMedia, Ladbrokes, and many, many more.
Amongst the lavish networking dinners and appealing conferences that will be taking place throughout the week, an exciting startup pitch will be drawing eyes and attention for the second year in a row. After a successful first run in 2016, SiGMA’17 is coming back with sixty startups and several investors all under one roof. All sixty startups will be awarded with a booth at SiGMA, invitations to networking events, SiGMA PR, free office space to use at SiGMA’s Gaming Hub, as well as free consultancy and potential leads from leading industry veterans. However, only ten of these innovative startups will have the chance to present their pitch to a panel of investors. In a Dragon’s Den-like environment, each startup will have three minutes to present their project. Following the pitch, a Q&A session will allow the investors and the audience to get involved.
Of the investors, Morten Klein Founder and Chairman of Klein Group will be sharing his intelligence as “one of the 50 most significant people in the world within the gambling industry.” Klein Group consists of a group of companies with different investments within the iGaming industry, e-commerce, real estate and venture companies.
Another significant mind, present at the Startup Pitch will be Carla Maree Vella, CEO/COO of Optimizer Invest. With ten years of experience in online marketing and five years in iGaming, Vella’s entrepreneurial drive serves her well and her opinion will be strongly valued on the investor panel.
Another businesswoman on the panel of investors will be American entrepreneur, Julie Meyer. Meyer is the Founder and CEO of Ariadne Capital as well as Managing Partner at the Ariadne Capital Entrepreneurs (ACE) Fund, Ariadne Ecosystem Economics™ Fund and the Founder of EntrepreneurCountry.
In addition, we will have the pleasure of seeing innovator, Mark Blandford, considered by many to be one of the founders of the developed online gaming industry. Blandford was the owner of a betting shop chain when the Internet began proving its potential. In 1998, he launched his first interactive betting service from Alderney and was one of the first to see the significance and growth potential in online gaming.
Entrepreneur, Robin Reed, has a real heart for startups and will take a place on the investor panel at SiGMA this year. Together with Frode Fagerli, Reed founded Gaming Innovation Group (GIG) in 2008. As a rapidly growing technology business, the Group offers cutting-edge Cloud based services and Performance Marketing through its three B2B products.
Another investor, Simon Collins, is Founder of both Gaming Realms and Cashcade Ltd. and will be scrutinizing the startups at this year’s lineup. Gaming Realms is a bingo based consumer preposition, which publishes and licenses next-generation mobile gaming content. Similarly, Cashcade Ltd is an online bingo focused gaming business.
Roger Walker, a Partner with Partis Solutions, provides direct support to board execs and corporate development teams from some of the largest gaming industry operators and investors and will be offering his support to the lucky ten startups this year. Walker’s clients range from publically listed £multi-billion operators and B2B suppliers, investment banks, private equity/venture capital houses to smaller private firms and early stage entrepreneurial start-ups.
Industry expert, Ory Weihs will have a seat on the panel as one of the investors analyzing the startups at SiGMA. As one of the Founders and the CEO of XLMedia Group, he is responsible for business development and strategy, focusing on technical abilities and expanding the Group’s reach.
Rickard Vikström, Founder and Chairman of Polarbear Group, works with sales and product development and will also be critiquing in this year’s Startup Pitch. Vikström is no stranger to starting a company as he has founded and sold several in the last decade. He will be a strong force in the panel of investors this year.
There is still time to get your foot in the door if you wish to attend. For more information on the show or to book your tickets, please log in to www.maltaigamingsummit.com or send an email to [email protected].
News
N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026
N1 Partners won Best Affiliate Program in Central and Eastern Europe at the GamingTECH Awards 2026, presented at the HIPTHER Prague Summit, marking another milestone in its growth and industry recognition.
This achievement highlights the strength of N1 Partners’ affiliate ecosystem and its consistent focus on delivering performance-driven solutions for partners across key markets.
Alexa Bond, Head of Affiliates at N1 Partners, commented:
“This award reflects the work we put into building more than just an affiliate program. We focus on creating a strong, reliable ecosystem where partners can scale with confidence, supported by transparent processes, high-performing products, and a team that understands the realities of the market. It’s great to see this approach recognized at the industry level, and we see it as motivation to keep moving forward.”
N1 Partners continues to stand out through a combination of high-converting brands, flexible partnership models, and a product-driven approach to retention and monetization. With strong Reg2Dep performance in Tier-1 GEOs, tailored offers, and a growing portfolio of casino and sportsbook brands, the company provides partners with reliable tools to scale and maximize revenue.
A key factor behind this recognition is N1 Partners’ focus on performance-driven initiatives that directly support partner growth. One of the latest examples is the N1 SEO Traffic Cup, a flagship affiliate tournament designed for SEO traffic. The campaign challenges partners to compete by driving high-quality traffic, improving their N1 Cup Score, and climbing the leaderboard to unlock premium rewards.
N1 Partners would like to extend our sincere thanks to HIPTHER for this recognition and to all our partners whose trust and collaboration continue to drive our growth. This achievement would not be possible without you.
N1 Partners is a multi-brand affiliate program and direct advertiser. The company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
News
LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
News
N1 SEO Traffic Cup: Multiply Your Traffic & Unlock Luxury Rewards
The N1 SEO Traffic Cup, the first tournament in the global N1 Traffic Cups series by N1 Partners, is approaching its midpoint, and competition between teams is getting stronger. Participants continue scaling volumes, refining their strategies, and actively adding new brands to boost their N1 Cup Score and secure positions in the reward tiers.
More than 200 teams are still in the game, striving to achieve KPIs to gain participant status and reach the prize levels.
Win Big with N1 Partners
The prize pool of the N1 SEO Traffic Cup is one of the most extensive and flexible in the industry. Participants are grouped into performance-based levels: the more points they earn, the greater the rewards, and each team can choose a prize or cash equivalent from their level.
Level 1 (7,000+ points) – €25,000 per team
- VIP experience at the Formula 1 Monaco Grand Prix
- Trip to a FIFA World Cup 2026 match in the USA
- 7 nights in the Maldives with business class flights
- Rolex Cosmograph Daytona
- BMW S 1000 XR motorbike
- Hublot Unico Titanium
Level 2 (3,500–6,999 points) – €15,000 per team
- One week of golf at Monte Rei with a private villa stay
- Private island getaway in the Seychelles (Four Seasons Desroches Island)
- Ducati Monster motorbike
- Bottega Veneta travel kit
Level 3 (1,500–3,499 points) – €7,000 per team
- Zero-gravity flight (90 minutes)
- Custom Luxury ski or snowboard gear set of your choice
- Balenciaga Snowboard
- Cartier Juste un Clou bracelet
- Kronos Massage Chair
Level 4 (500–1,499 points) – €5,000 per team
- Apple Vision Pro
- MacBook Pro M4
- Cartier LOVE ring
- Pioneer OPUS-QUAD DJ system
- Sonos Arc Ultra home audio system
- Dior beauty set
Participant Giveaways
Even if a team doesn’t reach a reward level, the opportunity doesn’t end there. Bringing just 20 FTD on any brand unlocks participant status and access to a separate prize draw, featuring PlayStation 5 Pro, iPhone 17 Pro Max, and exclusive N1 Partners merch.
This means you still have a real chance to win prizes, even with a late start or smaller volumes.
How to increase your chances of winning
The key tournament metric is the N1 Cup Score, calculated as: FTD × brand coefficient.
The coefficient depends on how many brands you run:
- 1 brand – 1x
- 2–3 brands – 2x
- 4+ brands – 5x
This means teams that diversify traffic across multiple products gain a strong strategic advantage and scale results much faster.
Why join the race now
The final stage of the tournament is not just about holding positions. It’s the perfect moment to rethink your strategy, test new approaches, and maximize the value of your current traffic.
Late entry is no longer a limitation. With the right approach to brands and GEOs, teams can quickly scale FTD and break into the reward tiers.
Period: March 1 – April 30, 2026
Results announcement: by May 10
Entry: from 20 FTD per brand
N1 Partners means:
- 14+ casino and sportsbook brands with up to 70% Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 45% + NNCO for top partners
Be number one with N1.
-
News2 weeks agoJoin N1 SEO Traffic Cup by N1 Partners: Only Performance Wins the Game
-
News2 weeks agoN1 Insights April’s iGaming Trends You Shouldn’t Miss
-
News1 week agoMeet N1 Partners at Conversion Conf in Warsaw
-
News4 days agoN1 SEO Traffic Cup: Multiply Your Traffic & Unlock Luxury Rewards
-
News2 days agoLEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva
-
News17 hours agoN1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026

