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SiGMA 2018 launches in 1 week

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SiGMA 2018 launches in 1 week

 

As a well-established staple on the iGaming calendar, it is unsurprising that the interest from the iGaming industry has been intense. In 1 week time the super-show plans to welcome 12,500 guests, including 400 sponsors and exhibitors and 200 speakers through its doors. To keep pace with demand, the sold-out MFCC floor space has been expanded and an extra day added to the Summit dates – SiGMA will run from the 28th until the 30th of November and will be held at the MFCC, Ta’ Qali.

SiGMA will also be bolstered by a glamorous evening on the 27th – the iGaming Awards will seat a 1000 guests and pay tribute to companies who are shaking up the industry in Malta. Elevating the charitable event is Her Excellency, Marie-Louise Coleiro-Preca, President of Malta and tenor Joseph Calleja, one of the most recognisable faces in the opera world.

Following the black-tie event is a Poker Tournament. Held at the Portomaso Casino, the friendly-competitive event will offer an evening of relaxed networking to delegates looking to unwind before the start of the Summit.

SiGMA Pitch will make a triumphant return, providing a space for innovative young start-ups to gain valuable exposure. Finalists will gain a unique opportunity to win a space on the expo floor, score valuable invites to networking events and reel in potential funding and mentoring from industry veterans.

Since its inception, the flagship show has evolved from a local event capitalising on an untapped niche of opportunity, to a global influencer on the iGaming world stage. If last year’s numbers are any prediction, 2018 is set to smash all previously held records, giving the company’s ambitions plenty of space to play out.

In keeping with the global theme, SiGMA 2018 will host 6 conferences and workshops, several of which will tackle the evolution of the industry from a broader perspective, with highlights including a focus on pan-African regulation and sports gambling in the USA.

Starting on the 28th of November, the Regulatory Conference will cover important aspects of Malta’s iGaming Act, as well as iGaming Law in a broader sense – including its influence on sister topics, such as AI. The Conference will feature prestigious speakers, such as Heathcliff Farrugia, CEO at the MGA, AI guru, Angelo Dalli, and an introduction from the Honourable Joseph Muscat, Prime Minister of Malta.

The first day of the show will also host a conference for Blockchain, with Mark Suwan, CEO of Blockchip taking the chair. Taking the panels to the next level is a line-up of elite guest speakers. Individuals such as Brock Pierce, an Advisor on Open Data Exchange and Joseph F. Borg, a Partner at WH Partners, will tackle complex issues, such as transparency and the right to be forgotten, blockchain investment and ICO regulation.

The second day of the Summit will see a further two conferences play out, the Conference for Payments, which is hosted by BitBay and the Conference for Affiliates and CMO’s, hosted by InternetVikings.

The Payments Conference also offers a global perspective; from building smoother transactions in Sub-Saharan Africa, to navigating the licensing regime in Scandinavia. Other highlights include a panel on banking the unbanked and a feature on AML and social responsibility.

Chairing the Conference for Affiliates and CMOs is Richard Vikström, Founder at InternetVikings, who will also offer a welcome note and a talk on SEO brand protection. Other interesting topics include Humanism in Technology and a panel discussion on the Italian ban on marketing for gaming.

Kicking off the last day of the conference is the DGaming Conference, which offers an overview of a decentralised gaming industry, as well as creative AI solutions to optimise language. Hosted by DGaming Media, the conference will feature prominent speakers such as John Kamara, Director of Development at Global Gaming Media, and Marc Lesnick, President at Ticonderoga Ventures.

Rounding off the Summit is the final conference of the day – the eSports Conference, chaired by Ivan Filetti, Head of Business Development at Gaming Malta.

The Summit calendar will also provide delegates with plenty of opportunity for networking and entertainment; lavish dinners will feature throughout SiGMA, as well as a Crypto Cruise, and a phenomenal Closing Night event. A decadent Champagne Brunch brings things to a close on the 1st of December.

There can be no doubt that SiGMA has been a boon to the Maltese economy, operating in tandem with local growth and encouraging business to flourish on the islands. We’re not resting on our laurels however, SiGMA 2018 is all set to carry on this tradition of quality and, as Malta continues to position itself as a haven for industry, can expect to continue outgrowing their limitations.

For speaking and sponsorships opportunities contact info@sigma.com.mt

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What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

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What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

 

King Billy Casino has been making quite some noise with its Affiliate Program this year. The program has gained momentum and achieved wide recognition from Affiliates, both established and upcoming, which is something not to be taken lightly, given the, ahem, unpredictable mentality and demands of the Affiliate world.

According to King Billy, this is a program that promises to take the casino – affiliates relationship to a new, mythical level “beyond the commission”. You may wonder (as we did) what lands lie beyond the commission. Is the first stop Valhalla? El Dorado? Shangri La? Camelot? Mount Olympus?

Much closer actually: It is the luxurious Grosvenor House on London’s Park Lane, home of the 2019 EGR Awards. The King Billy Affiliates Program has been short-listed in the Affiliate Program Category and we asked Ruslan Legenzov, Head of Affiliates at King Billy Casino, to share his feelings with us.

The excitement never gets old! Congratulations to the whole department at King Billy, our “King’s Servants” who make this possible. Also, a big thanks to our Marketing and Creative Department for helping us move beyond the commission exactly the way our affiliates want.

Following our biggest distinction to date, the award at the 2019 iGB Awards, this is one more proof that we are doing something extremely well at King Billy Casino. Obviously, after being short-listed, we‘d like to go all the way, but we are well aware of the top level and the quality of all the nominees. So, see you at Grosvenor House and may the best operator win!”

The reputable EGR Operator Awards reward B2C operators for setting the standard in egaming excellence, with categories ranging from customer service to social responsibility, and recognizing achievements across all verticals. The 2019 Awards will take place on the evening of Thursday 24 October at Grosvenor House, London.

King Billy Casino is a new generation online casino, available in several languages (English, German, Russian, Finnish, Norwegian and soon Japanese) with an impressive record in awards and distinctions. The King Billy Affiliates Program has already won the 2019 iGB Awards Affiliate Program of the Year award.

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The nomination period for the AskGamblers Awards is about to end

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The nomination period for the AskGamblers Awards is about to end

 

The third edition of the prestigious AskGamblers Awards is well underway and this is the last call for all players to nominate their favourite candidates for the Best Casino 2019, Best New Casino 2019 and Best New Slot 2019.

The entire AskGamblers team is thrilled as we’re getting closer to the much-anticipated outcome of the first phase. That said, we’re here to remind all players to nominate their favourite online casinos and slot machines to help them be among the top 10 candidates in our next phase. All players who take part in the nomination period are actually helping the AskGamblers team single out the best operators in the iGaming universe.

The nomination stage is well underway and will only last until October 15th2019, which is when the voting phase will begin. In the meantime, players still have a chance to nominate their preferred contenders this week, in each of the following categories – Best Online Casino, Best New Online Casino and Best Online Slot.

If there are those who still haven’t nominated their favourites yet, all they need to do is log in to the AskGamblers website, go to their favourite casinos and slots, and place their nominations. Players can nominate as many casinos and slots they like – but they can only do it once. The 3-month long voting phase will soon follow, after which the winners will be announced live at a spectacular gala show scheduled for January 17th, 2020, in Belgrade, Serbia.

 

About AskGamblers:

Officially the Best Casino Website in 2018, AskGamblers provides the most trusted, unbiased casino, slot, and bonus reviews in the online gambling industry. The website also features real player opinions and ratings highly valuable in the gaming community. Thanks to its unique Casino Complaint Service, over $28 million has been returned to players so far. Get the truth, then play!

About AskGamblers Awards:

 AskGamblers Awards, is an annual event within the iGaming industry powered by AskGamblers.com. The competition includes the following categories: Best Casino, Best New Casino, Best Slot, Best Software Provider and Best Partner. What makes the AskGamblers Awards stand out is the fact that players’ opinion is taken into consideration when pronouncing winners. For the second year in a row AffiliateINSIDER is the official media partner of the AskGamblers Awards.

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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

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Kyiv iGaming Affiliate Conference results

 

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.  

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch. 

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

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