Tokipot joins forces with AffiliateINSIDER lo launch their patented Live Fantasy + Pick’ em Product’s Affiliate Program.
LOTP Limited (Lord Of The Pot Limited), the holding company for new patented fantasy product Tokipot.com have signed an agreement to work with AffiliateINSIDER exclusively to support the launch of the their interactive match level “Live Fantasy” sports and esports contests platform and affiliate offering.
This new innovative and patented product offers players the chance to pick and edit a fantasy lineup during a live game allowing players to match up with the pro-gamer strategies and tactics to maximise their points and win cash prizes.
What makes Tokipot.com totally unique is that the product has been developed by a group of gaming enthusiasts to deliver a totally unique and new fantasy gaming experience for sports bettors and gamers to follow professional tournaments and participate virtually at events not just as spectators, but as active live fantasy sports and esports fans!
Unlike other fantasy and sports content sites, Tokipot’s “Live Fantasy” product offers an in – match gaming experience that provides players with an exciting opportunity to place their picks during live games and throughout the season by day, week or month, thereby receiving instant excitement, interaction and rewards.
Karen Yates, a director of Lord of the Pot (LOTP) said, “ We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program. They have an incredible amount of affiliate marketing and digital know-how across the iGaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners. ”
Together with AffiliateINSIDER’s experienced team, Tokipot will shortly roll out a robust affiliate program strategy which is supported by leading technology providers such as Pragmatic Solutions, Optimove and integrated payments provider Payment IQ for effective customer conversion and fast accurate payments along with their proprietary developed gaming software to support the new product launch.
Lee-Ann Johnstone, founder of AffiliateINSIDER says: “ AffiliateINSIDER has built a strong reputation for delivering key affiliate marketing strategies for clients who want to launch successful innovative affiliate programs worldwide. Our team is adept at working with clients who are disrupting and creating new engaging experiences for affiliates to promote. Our team is looking forward to helping Tokipot deliver a successful affiliate program launch”
By integrating with both companies’ product development and affiliate marketing and iGaming expertise, the collaboration will seek to deliver a trusted affiliate program that provides a winning alternative to traditional fantasy and sports betting brands.
The affiliate program launch is scheduled to take place in February 2021 and further announcements will be made about the program line-up, in due course.
For more information about the product and how it works you can view this short video.
Bojoko appoints Joonas Karhu as CEO
Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer
Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.
Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.
The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.
He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.
In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.
As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.
This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.
Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.
“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.
“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.
“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”
Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.
“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.
“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”
247Partners strengthens leadership with strategic appointment
The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.
Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.
He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.
The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.
Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.
“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”
Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”
Introducing The Affiliate Agency
Full service iGaming affiliate staffing and management for emerging markets
With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.
The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.
“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”
The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.
For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co
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