Affiliate Program News
Betreels Launches Affiliate Programme with Paysafe’s Income Access
Betreels.com, an online gaming operator specialising in casino and sportsbook, has announced the launch of a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The launch will see Income Access’ award-winning tracking and reporting platform supply the Betreels team with a wide range of marketing and analytics tools, designed to optimise growth.
Betreels operates across white label solutions provided by Progress Play, Muchogaming and BetConstruct, allowing the brand to offer its catalogue of products to a broad range of international players. Progress Play and Muchogaming collectively hold licences from the UK Gambling Commission and the Malta Gaming Authority, among others.
Income Access will support Betreels’ acquisition and retention efforts through the Paysafe company’s affiliate marketing platform, which encompasses comprehensive campaign management tools, in-depth reporting and extensive ad-serving features that help create digital strategies and campaigns. Betreels’ team of knowledgeable and trusted experts will guide affiliates in leveraging the platform to achieve specific growth objectives across both casino and sportsbook.
In addition, Betreels’ dedicated affiliate management team will be on hand to assist with account registration and provide creative banners in multiple languages. Affiliates also benefit from flexible commission structures, including a no-deduction, 25% to 40% revenue share for all new affiliates. CPA commissions will be considered after an initial three months of earning revenue share.
Players visiting Betreels.com can enjoy content from over 80 third-party suppliers as Betreels Casino runs on the Progress Play and Muchogaming Networks, while its sportsbook is powered by BetConstruct, a world leader in sports betting solutions. The operator complements its wide selection of casino and live casino games, which have no cash out limits, with a VIP rewards programme, daily and weekly promotions, and attractive welcome deals. For more details, visit Betreels’ promotions page and select either Casino or Sports to see all current offers.
Jonathan Shaw, Operations Manager at Betreels.com, said: “Partnering with Income Access, which is well-regarded for its experience and success in the iGaming affiliate space, will position Betreels to achieve our goals in providing casino games and sports betting to an international audience. The Income Access team has been instrumental in helping us prepare for this launch as we look forward to introducing more players and affiliates to our exciting array of products. Our vision for the future is to build a Casino and Sportsbook brand that players and affiliates love and trust.
“We hope we can prove ourselves to players and our partners by doing the simple things right. Providing the best games, easy cashouts and player rewards. Along with new products, languages and licences, Betreels aims to be home for players across the globe.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “We’re excited to have the opportunity to support Betreels as it continues to strengthen its position as a top destination for international online gaming audiences. Our all-encompassing solution will not only empower affiliates and encourage sustained programme growth, but it will also increase Betreels’ overall brand exposure.”
ReferOn, a state-of-the-art affiliate program management system, is pleased to sign an affiliate agreement with Don.ro, Soft2Bet’s newest B2C brand, launched in Romania last year. This strategic partnership will see Don.ro use ReferOn’s advanced data analytics and affiliate program management tool to optimise marketing efforts.
Alexia Gauci, B2B Sales Manager at ReferOn, commented, “We are delighted to join forces with Don.ro, a brand that is the epitome of innovation and quality in the online gaming sector. By integrating our sophisticated partner management system, we aim to expand Don.ro’s marketing capabilities, giving them the tools they need to achieve exceptional growth and success in the Romanian market.”
Peter Smith, Business Unit Manager of Don.ro highlighted: “Partnering with ReferOn is a strategic move to maximise our reach and engagement in the Romanian market. ReferOn’s advanced partner management system will allow us to optimise our marketing efforts and provide a seamless experience for our partners, ultimately benefiting our players through better offers and promotions.”
The partnership between ReferOn and Don.ro signifies a new era for online gaming and affiliate marketing in Romania. By combining ReferOn’s advanced affiliate management technology with Don.ro’s innovative gaming platform, both companies are poised to set new benchmarks in the industry and deliver unparalleled experiences to players and affiliates alike.
The ReferOn team recently celebrated an eventful 12 months since launch. The EGR B2B Awards 2024 recognized the system in the Affiliate Software Supplier and Software Rising Star categories. It was also nominated as the second favorite in the Rising Star Provider category at the Affpapa iGaming Awards 2024.
Digitain’s Centrivo provides an affiliate software platform that allows its operator partners advanced solutions for complete and targeted affiliate marketing campaigns.
Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo Affiliate platform.
The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing, retention, and reactivation for a complete, seamless solution that includes the creation, tracking, and reporting of affiliate marketing campaigns.Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Cen
trivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth.
The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities. Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.
Affiliate Program News
AskGamblers Awards: Boomerang Partners Among “Best Affiliate Program” Nominees
Boomerang Partners, the rapidly growing affiliate program, has been named among the notable finalists for the highly coveted “Best Affiliate Program” category at the 2024 AskGamblers Awards
Boomerang Partners has been selected to the top 10 for the ‘Best Affiliate Program’ category at the 2024 AskGamblers Awards. This major nomination highlights Boomerang’s dedication to delivering excellent value and innovative solutions for affiliate partners in the iGaming industry.
The AskGamblers Awards, established in 2006, hold immense prestige as selections are based directly on real player feedback and opinions. Earning a finalist spot is a significant achievement that affirms Boomerang’s status as a trusted source for superior affiliate opportunities within the industry.
“We deeply respect AskGamblers as an important voice in our industry,” said Vitalii Prokofev, CEO at Boomerang Partners. “Being nominated alongside other top programs shows our focus on positive interactions and impact for our valued affiliate partners.”
Given the brand’s many advantages and high standards, Boomerang invests resources in launching new initiatives and tries to improve the market. Like the global Golden Boomerang Awards traffic championship, offering real-world awards for best affiliates in the market. This approach helped Boomerang expand its affiliate network by 135% to over 5,200 partners worldwide in over 70 countries.
Highlighting its industry significance and recognition by industry leaders, last year Boomerang Partners earned prestigious accolades, such as the “Casino of the Year” at the SiGMA BALKANS/CIS Awards, the “Commission Offer Of The Year” at the AffPapa iGaming Awards, “The Best PPC Affiliate” at the SiGMA Europe Awards, along with special recognition at the BiS SiGMA Americas 2023 for enhancing the iGaming & Betting ecosystem in Brazil.
While voting for the AskGamblers Awards remains open until June 12th, the “Best Affiliate Program” category which Boomerang Partners is nominated is not open for public vote, as stated by AskGamblers. Check out the full list of nominees and vote for your favorites at AskGamblers.com
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