Betreels.com, an online gaming operator specialising in casino and sportsbook, has announced the launch of a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The launch will see Income Access’ award-winning tracking and reporting platform supply the Betreels team with a wide range of marketing and analytics tools, designed to optimise growth.
Betreels operates across white label solutions provided by Progress Play, Muchogaming and BetConstruct, allowing the brand to offer its catalogue of products to a broad range of international players. Progress Play and Muchogaming collectively hold licences from the UK Gambling Commission and the Malta Gaming Authority, among others.
Income Access will support Betreels’ acquisition and retention efforts through the Paysafe company’s affiliate marketing platform, which encompasses comprehensive campaign management tools, in-depth reporting and extensive ad-serving features that help create digital strategies and campaigns. Betreels’ team of knowledgeable and trusted experts will guide affiliates in leveraging the platform to achieve specific growth objectives across both casino and sportsbook.
In addition, Betreels’ dedicated affiliate management team will be on hand to assist with account registration and provide creative banners in multiple languages. Affiliates also benefit from flexible commission structures, including a no-deduction, 25% to 40% revenue share for all new affiliates. CPA commissions will be considered after an initial three months of earning revenue share.
Players visiting Betreels.com can enjoy content from over 80 third-party suppliers as Betreels Casino runs on the Progress Play and Muchogaming Networks, while its sportsbook is powered by BetConstruct, a world leader in sports betting solutions. The operator complements its wide selection of casino and live casino games, which have no cash out limits, with a VIP rewards programme, daily and weekly promotions, and attractive welcome deals. For more details, visit Betreels’ promotions page and select either Casino or Sports to see all current offers.
Jonathan Shaw, Operations Manager at Betreels.com, said: “Partnering with Income Access, which is well-regarded for its experience and success in the iGaming affiliate space, will position Betreels to achieve our goals in providing casino games and sports betting to an international audience. The Income Access team has been instrumental in helping us prepare for this launch as we look forward to introducing more players and affiliates to our exciting array of products. Our vision for the future is to build a Casino and Sportsbook brand that players and affiliates love and trust.
“We hope we can prove ourselves to players and our partners by doing the simple things right. Providing the best games, easy cashouts and player rewards. Along with new products, languages and licences, Betreels aims to be home for players across the globe.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “We’re excited to have the opportunity to support Betreels as it continues to strengthen its position as a top destination for international online gaming audiences. Our all-encompassing solution will not only empower affiliates and encourage sustained programme growth, but it will also increase Betreels’ overall brand exposure.”
Loro Partners Launched New Sports Betting and Casino Affiliate Programs
Loro Partners presents newly developed sports betting and club-associated programs that offer great opportunities to their clients. The company is a group of qualified experts that works on standards like trust and stability. It offers individuals to connect with and be a part of affiliate programs. The company provides incredible income deals to its partners. The group of qualified professionals assists the individuals in achieving the ideal outcomes in a brief time frame.
Loro Partners is a reliable investment platform that gives the surety of guaranteed income to its partners. Every month by the date of 20, the company starts convenient handling of withdrawal requests. Each partner who connected with Loro was relegated to a personal supervisor. The personal supervisor will provide the partner comprehension data and assist with any inquiry regarding the Loro brand. The company provides point-by-point and flexible details about the statistics to their partners. It offers various levels of access and information exports.
Loro Partners provides full customer support. The company endeavors to provide great comfort to its partners and as well as their clients. For high transformation proficiency, the company presents exclusive extra offers and promotional materials. Along with that, Loro provides technical support to its partners. The group of experts works day and night and will give any help with instances of technical problems or issues.
Loro Partners invites individuals to participate who want to adapt to traffic with their abilities. With the launch of the betting brand “Wagonbet,” individuals can begin earning. Wagonbet is designed according to the player’s needs. The brand is known as the flagship among bookmakers, which has a wide range of game and bet lines. The brand has a list of famous gambling club providers. The customers will be allowed to explore the site without any hurdles with neutral design and easy navigation. The Loro brand is responsible for supporting the customers, administration, competition, and reward as well and you can reach out via their social handles.
Raketech Q2 2022: Solid performance from the core portfolio of affiliation marketing and Affiliation Cloud launched
QUOTE FROM OSKAR MÜHLBACH, CEO
“Q2 of 2022 was yet another stable quarter for Raketech Group. Our core portfolio of affiliation marketing assets delivered results in line with Q1, despite challenging market conditions and low seasonality. Again, proving the strength of Raketech’s well diversified asset portfolio, as well as our well balanced vertical and geographical split. Total revenues for the quarter amounted to EUR 11.3m, equivalent to a growth of 29%.”
Q2 2022 FINANCIAL HIGHLIGHTS
- The core portfolio of affiliation marketing assets delivered solid results, despite challenging market conditions. Revenues totalled EUR 11.3 million (EUR 8.8 million).
- Organic growth amounted to -4.0% (25.7%), an effect of changed regulations on the Finnish market as well as Network sales no longer being offered on the German and Dutch markets due to re-regulations.
- US revenues amounted to EUR 1.3 million (EUR 0.3 million), as US sports entered its low season of the year.
- Sports revenues totalled EUR 3.5 million (EUR 1.3 million), corresponding to 31.0% (15.2%) of total revenues.
- Revenues from the recently launched Affiliation Cloud amounted to EUR 0.2 million (EUR 0 million).
- Adjusted EBITDA amounted to EUR 4.0 million (EUR 3.4 million), corresponding to a margin of 35.0% (38.7%). Expected seasonality effects from primarily the US market affecting the margin.
Q2 2022 OPERATIONAL HIGHLIGHTS
- Strong performance from most assets following the recent Google core update.
- Continuous investments in the US organisation and tech development such as the Affiliation Cloud to further consolidate the platform for growth.
- The company announced it has extended its revolving credit facility of EUR 15 million with Avida Finans AB up until September 2023. When utilized, the interest on the facility is EURIBOR plus 4.25% with an additional upfront extension fee. The credit facility includes an extension option and can thus be renewed annually subject to certain conditions.
SUBSEQUENT EVENTS AFTER THE END OF THE PERIOD
- Revenues in July 2022 amounted to EUR 3.9 million (EUR 2.9 million).
CEO OSKAR MÜHLBACH COMMENTS ON THE QUARTER
Q2 of 2022 was yet another stable quarter for Raketech Group. Our core portfolio of affiliation marketing assets delivered results in line with Q1, despite challenging market conditions and low seasonality. Again, proving the strength of Raketech’s well diversified asset portfolio, as well as our well balanced vertical and geographical split. Total revenues for the quarter amounted to EUR 11.3m, equivalent to a growth of 29%.
Year over year we declined organically with 4%, entirely relating to the Finnish market as expected, stabilizing on lower levels due to changes in legislation, and our Network no longer being offered on the German and Dutch markets due to re-regulations.
Considering these factors and that Q2 of last year included both a digitalization boost due to Covid and the UEFA EURO I am therefore very happy with our Q2 performance of this year. It gives me confidence to see that our assets are holding up strong despite such tough comparison numbers and a generally negative reported Q2 iGaming sentiment.
Furthermore, as Q2 is a seasonally weaker period for sports in the US, revenues from this market were as expected lower than those in Q1, representing 12% of the Group’s total. At the same time, revenues from the Nordics were 47% of group total thanks to the strong performance from our core portfolio.
Adjusted EBITDA for the quarter came in at EUR 4m, representing a margin of 35% relating primarily to the low sports season in the US where our fixed cost base is stable, in combination with the continuously high investments pace with regards to product development, US organization and the Affiliation Cloud.
During the quarter Google rolled out one of their “core updates” that affected us in a positive direction, which is an additional testament that we are doing things right. Worth mentioning in this context is that several of our flagship assets on the, for us so important Swedish market, experienced increased organic visibility. And with regards to our latest product innovation, the Affiliation Cloud, we experienced more interest in the product than expected, which is exciting considering it is currently only in beta phase. We have therefore increased investments into this area to ensure we maximize our capacity to onboard new clients while ensuring a great user experience for both affiliates and operators. Affiliation Cloud revenues for Q2 was approximately EUR 200k.
And with regards to other investments, one of the more interesting and exciting current projects is relating to our Flagship asset Casinofeber. As of February 2023, Casinofeber will be completely operated by the central Raketech team as it is handed over from the original team. I am very excited about this, not only from a product development perspective but also very much from a cash flow perspective as the full operating cash flow from this asset will be made available for Raketech in its whole once the final earn out is settled at the end Q1 2023.
As a final quarterly highlight, I am happy to be able to mention that we have extended our revolving credit facility of EUR 15 million for yet another year on attractive commercial conditions, with the possibility of further extension based on certain criteria. The credit facility ensures we can continue to invest into organic growth while also keeping the door open for additional M&A.
July revenues came in at EUR 3.9m, relating to continuous strong performance from core assets as well promising results from Affiliation Cloud.
The second half of the year is typically stronger than the first half. And with our core products portfolio performing well, the American football season coming to a start and the FIFA World Cup to look forward to in November and December, we reiterate our full-year aim of being within the interval of EUR 50-55m in revenues with an EBITDA margin within 40-44%. I am very happy to see that our diversification strategy and strong operational delivery focus is paying off. Raketech is in a position where we are, not immune perhaps, but very resilient against sudden changes in the world around us. And not only are we resilient but also well positioned for growth with regards to products, markets, and different revenue stream on the ever changing and growing global iGaming industry. With that said I am very much looking forward to the last part of this year.
AstroPay expands services with the launch of Global Affiliates Programme
AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme to provide revenue generating opportunities to individuals and businesses that want to generate online income and grow their business. The new programme is aimed at increasing AstroPay’s consumer base worldwide, while ensuring that those who are professionally dedicated to affiliate marketing can rely on a solid partner to thrive.
AstroPay launched the programme to enable affiliate partners access to special deals where they can generate income on an ongoing basis for every new user that joins the payment platform. The programme offers up to 20% revenue share commission, as well as dedicated teams and expertise on sales conversion. Affiliate partners will be able to rely on multilingual support and local experts for any of their needs and will also benefit from the AstroPay payment platform/solutions that have been tested and optimised for cross-border payments.
AstroPay will welcome a diverse range of partners including platforms, comparison sites and content creators in the payment industry as well iGaming, forex trading, and many others.
The programme will be available across countries in Asia, Africa, Latin America and Europe where AstroPay is available, and through hundreds of merchants that offer AstroPay as a payment option.
Leonardo Alonso, Head of Affiliates at AstroPay, said: “I am excited to see our new programme go live today. The Affiliate Programme is a new way of doing business with AstroPay. All those who are professionally dedicated to affiliate marketing will be very welcome and we look forward to working together and rewarding partners with a robust partnership that provides added value through an alternative way to continue growing their business.”
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