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The 5th AskGamblers Awards Winners Are Here!

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The 5th AskGamblers Awards Winners Are Here!

 

After several months of anticipation, on a magical night on 16 June we finally revealed the names of winners in the 5th AskGamblers Awards.

Drum Roll, Please!

After more than three months of anticipation and wholehearted support from our players, we finally know the names of the winners of the 5th AskGamblers Awards! The race was tight throughout the process, but the names you helped us choose genuinely deserve to be the next laureates of one of iGaming’s most prestigious accolades.

Without further ado, here are the winners in the fifth edition of AskGamblers Awards:

  • Best Casino – SlotWolf Casino
  • Best New Casino – iWild Casino
  • Best New Slot – Bigger Bass Bonanza Slot
  • Best Software Provider – Relax Gaming
  • Players’ Choice Casino – Tsars Casino
  • Best Affiliate Partner – 888 Affiliates
  • Best Affiliate Manager – Elena Shokarovska – OMG Affiliates

We congratulate all our awarded partners and thank everyone who participated in this year’s AskGamblers Awards, including our players and partners.

The full list of winners in their respective categories can be found on the dedicated winners’ page.

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Rightlander partners with Awin to accelerate growth into new markets

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Rightlander partners with Awin to accelerate growth into new markets

 

Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets including affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities.

The move follows Rightlander’s experience and success in the iGaming vertical, where a number of parallels can be drawn between customer challenges, marketing regulations and partner guidelines.  These include the need for honest marketing as well as customer acquisition channels that marketing partners derive traffic from, such as websites, social media, search engines and email.

The new portal has been developed with input from leading brands in their sector such as Awin to help clients effectively review and rectify marketing infractions detected by Rightlander.

Alex Parmar-Yee, UK Strategy Lead at Awin, said “ We chose to work with Rightlander to enhance our ability to carry out publisher audits based on the requirements of individual advertisers. It was important to have a partner who was able to accommodate the wide variety of needs from our clients relating to areas such as content accuracy, offer intelligence and exposure monitoring. The tools provided have allowed our client teams to carry out important housekeeping more efficiently, so that even more focus can be dedicated to strategy and account management.”

New solutions have also been introduced to help save clients time, reduce risk and grow their partnership programs with confidence. These include Screen, which allows clients to evaluate the online content of new affiliate applicants as part of their suitability checks, and Verify that helps clients to ensure that their promotions are live on authorised sites and linking to the correct landing pages.

This is in addition to Rightlander’s core solutions that help clients to Discover undisclosed content and continuously Monitor partners for accurate and compliant marketing worldwide.

Rightlander’s new modular portal allows clients to segment and prioritise results by business objective and marketing channel (websites, social media, PPC ads, video streaming, Telegram and email) and offers a comprehensive list of API integrations to deliver data to a client’s systems.

The solution offers targeted scanning by frequency (daily, weekly, monthly) and compliance issue (e.g. required T&Cs or prohibited text) per URL along with cutting edge technology to reduce false positives, minimise time spent checking infractions and streamline the remediation process.

Ian Sims, founder of Rightlander.com, said “Having the opportunity to fine-tune our product with such a high profile partner has been fantastic. The evolving nature of affiliate marketing and the emergence of influencers, coupled with an ever-increasing array of regulations and advertising marketing guidelines in different consumer verticals has heaped a huge compliance workload on marketing teams.

“Awin put Rightlander through a 6 month trial period before selecting us as their marketing compliance partner and we’re delighted that our monitoring software has saved them so much time and helped them to resolve so many more compliance issues.”

 

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

 

Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.

The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.

Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.

Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.

This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.

According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.

The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.

“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”

Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.

As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”

With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.

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Affiliate Program News

MiFinity launches the most competitive affiliate programme in the industry

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MiFinity launches the most competitive affiliate programme in the industry

 

MiFinity Affiliates affirms the company’s commitment to growth with the highest revenue commission in the industry, adding more value for merchants and affiliates, and complementing its growing portfolio of payment solutions.

MiFinity, the secure iGaming eWallet, has launched its affiliate programme with the highest revenue commission in the industry. Paying up to 35%, and with commission paid on all transfer to and FX fees, the MiFinity team has already attracted significant interest in pre-launch sign-ups from new affiliates. To celebrate its launch, MiFinity Affiliates will be offering an additional 10% commission on all rev-share fees for affiliates that sign up before the 15th July 2022!

“We’re very excited to launch MiFinity Affiliates,” said MiFinity CEO Paul Kavanagh. “In the last 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services, and market penetration. So, it’s the perfect time to launch the affiliate programme and add another great service to our offering”.

“MiFinity Affiliates is integral to our ambitious growth plans for 2022 and beyond. Our success is intrinsically linked to the success of our merchants and affiliate partners, which is why we’ve designed an affiliate programme that offers the highest commission rates, paying lifetime commissions, to help them achieve more.”

MiFinity Affiliates supports the growth of MiFinity’s merchants and industry affiliates, helping companies increase conversions and generate additional revenue. With the potential to earn more with MiFinity than any other eWallet provider, MiFinity backs up its impressive commission rate with rock-solid affiliate tools and marketing support.

Kieron Nolan, MiFinity’s CFO, explains, “Our dedicated affiliate marketing team has years of experience helping companies drive conversions and revenue through bespoke campaigns and their expert support. As well as investing in talent, we have also invested significantly in our enterprise affiliate platform to help our affiliate partners manage their programmes, track conversions and access payments. We think it’s a fantastic opportunity for our affiliate partners to accelerate their growth, along with ours.”

MiFinity’s eWallet has already disrupted the payment space by going above and beyond to lower transaction costs for its users. As well as super low fees for standard transactions, MiFinity provides users in the EU and UK with a free virtual IBAN that allows transfers to the eWallet with no fees to pay.

Paul Kavanagh said, “Our users are global customers who can use their eWallet at any of our merchants’ online sites, currently over 300 live iGaming brands. However, they can also use it to send money to almost anywhere globally with instant eWallet to eWallet transfers and via money transfer.”

The MiFinity eWallet is available in 20 languages and 15 currencies and has the greatest geographic reach of any iGaming wallet, with a global network of payment partners and over 40 integrated payment methods for fast and secure transactions.

Paul Kavanagh attributes MiFinity’s focus on user experience and innovation in the payment space to the company’s record growth. He said, “I’m proud to say that as well as seeing significant growth in new customer acquisitions, we also have the highest customer retention rate in the industry. I believe that’s because we’ve focused on making transactions easy and secure, and building great relationships with our user community.”

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