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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

 

Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.

The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.

Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.

Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.

This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.

According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.

The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.

“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”

Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.

As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”

With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.

Affiliate Program News

AstroPay expands services with the launch of Global Affiliates Programme

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AstroPay expands services with the launch of Global Affiliates Programme

 

AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme to provide revenue generating opportunities to individuals and businesses that want to generate online income and grow their business. The new programme is aimed at increasing AstroPay’s consumer base worldwide, while ensuring that those who are professionally dedicated to affiliate marketing can rely on a solid partner to thrive.

AstroPay launched the programme to enable affiliate partners access to special deals where they can generate income on an ongoing basis for every new user that joins the payment platform. The programme offers up to 20% revenue share commission, as well as dedicated teams and expertise on sales conversion. Affiliate partners will be able to rely on multilingual support and local experts for any of their needs and will also benefit from the AstroPay payment platform/solutions that have been tested and optimised for cross-border payments.

AstroPay will welcome a diverse range of partners including platforms, comparison sites and content creators in the payment industry as well iGaming, forex trading, and many others.

The programme will be available across countries in Asia, Africa, Latin America and Europe where AstroPay is available, and through hundreds of merchants that offer AstroPay as a payment option.

Leonardo Alonso, Head of Affiliates at AstroPay, said: “I am excited to see our new programme go live today. The Affiliate Programme is a new way of doing business with AstroPay. All those who are professionally dedicated to affiliate marketing will be very welcome and we look forward to working together and rewarding partners with a robust partnership that provides added value through an alternative way to continue growing their business.”

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Casino Guru Releases New Tool to Help Players Find Best Casinos

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Casino Guru Releases New Tool to Help Players Find Best Casinos

 

Casino Guru, a global source of information about online casinos and the biggest database of casino websites, is always looking to bring more value to its visitors. The brand-new Casino Selection Helper is a tool that aims to do just that by bringing a new way for players to pinpoint the best online casino based on their specific preferences.

The new tool works by asking players to answer three simple questions about their preferences related to casino bonuses, casino games, and age of the casino they would like to play at – choosing between new sites with modern features and established brands that have been around for quite some time. After answering these questions, they are presented with the best option for them, as well as two runners-up.

Maros Gasparik, Casino Guru’s Head of Content, commented on the new functionality: “Our database contains pretty much all available online casinos, which is a great feat, but it also presents a potential obstacle for some players because of choice overload. With hundreds or even thousands of casinos available to players from certain countries, it can be a haunting task for players to select the best one for them. We are always looking to make this process easier and guide players to the best option quickly and easily, and the new Casino Selection Helper is one of the things we hope can help them choose well and stay away from unscrupulous sites.”

Gasparik also added about the future of the new tool: “In the first stage of the project, we decided to include only three relatively simple questions based on visitor insights, which should be sufficient for most players. There are plans for further improvements of the selection process and additional questions to help players with more specific preferences; however, first we want to see how our visitors like the initial version.”

Apart from fine-tuning the new tool, Casino Guru plans to continue implementing further improvements aimed at optimizing their website, providing more value to its visitors, and helping create a safer and fairer gambling environment. This includes improving their global database of problem gambling help organizations, pioneering the world of responsible gambling tools via their Global Self-Exclusion Initiative, improving the processes in their Complaint Resolution Center so that they can help more mistreated players, and more.

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Affiliate Compliance

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

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SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

 

Slots Temple is first affiliate to win UKGC licensing, allowing it to offer real-money prizes for slots tournaments

Free online slots platform Slots Temple has become the first affiliate site to be awarded a UK Gambling Commission licence. That’s good news for slots fans. It means the company can now legally give out cash prizes for winners of its free-to-play tournaments.

Slots Temple offers free casino games and tournaments to players over the age of 18, where they can compete against others to get to the top of the leaderboard and win prizes.
The platform hosts more than 10,000 slots from some of the world’s best casino games studios, including Push Gaming, Relax Gaming ReelPlay and 4ThePlayer. The difference is, Slots Temple does not take any stake money. All its slots are completely free to play, no catch.

Instead, the company generates affiliate revenues when players sign up to real-money online casinos by clicking through banner advertising, although there is no obligation to do so.
Until now, Slots Temple has been unable to offer real-money prizes, just merchandise. But now, players can play their favourite slots while competing to win cash prizes of up to £5,000.
As well as cash prizes, Slots Temple will be launching a range of new tournament formats. These include Turbo Tournaments, which run for a short time only, and Risk Tournaments, where players are given a fixed balance and can adjust their bet size on each spin.

Currently, tournaments run daily, as well as weekly and monthly, so there’s plenty of opportunity to win those points and work your way up the leaderboard.

Fraser Linkleter, Director at Slots Temple said: “It’s always great to achieve an industry first, and we’re proud to be the first affiliate site to receive UKGC licensing. Licensees are held to high regulatory standards, and we believe this demonstrates our long-held commitment to social responsibility. But above all, the licence adds excitement and value for our users, who get to compete for cash while paying nothing up front. And what’s not to like about that?”

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