News
SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING
Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.
The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.
Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.
Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.
This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.
According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.
The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.
“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”
Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.
As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”
With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.
News
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
News
Affiliate Roulette Introduces Affiliate Brain AI – A Comprehensive AI Tool Suite for Affiliate Marketers
New Platform Streamlines Content Creation, Social Media Management, and Performance Optimization
Affiliate Roulette, a leading provider of iGaming affiliate networking, announced the launch of Affiliate Brain AI, an advanced AI tool suite designed to assist affiliates and affiliate managers in enhancing their marketing efforts. This platform offers 60 AI-powered tools to simplify various aspects of affiliate marketing, including content creation, social media strategies, and performance analysis.
Affiliate Brain AI aims to address the challenges faced by affiliates in the dynamic digital marketing landscape. Having been trained specifically for affiliation, this platform enables affiliates to generate high-quality content, visuals, and social media posts efficiently. From AI-driven article assistants and adaptive content capabilities to intelligent writing tools and code generators, Affiliate Brain AI equips affiliates with the resources they need to create compelling, brand-consistent content tailored to their target audiences.
“We are excited to introduce Affiliate Brain AI, a practical solution that addresses the evolving needs of affiliate marketers,” said Edward of Affiliate Roulette. “Our platform utilizes AI technology to provide affiliates with a comprehensive toolkit that streamlines their operations, enhances productivity, and drives better results across all aspects of their affiliate marketing efforts.”
Key features of Affiliate Brain AI include:
Content Creation Tools:
· AI Article Wizard: Simplify content creation with a guided template for generating keywords, titles, outlines, and more.
· Brand Voice Integration: Maintain consistent brand identity across all content by integrating your brand’s voice and style.
· Intelligent Writing Assistant: Generate high-quality text content with an intuitive interface and robust editing capabilities.
· Custom AI Models: Create tailor-made AI models for generating content that aligns with your unique affiliate marketing needs.
Visual and Multimedia Tools:
· AI Video Enhancements: Transform static images into engaging, motion-based affiliate promotion videos.
· AI Image Generator: Create stunning visuals and graphics in seconds with advanced AI image generation capabilities.
· AI Voiceover: Convert text into natural-sounding audio with customizable voices and languages.
Coding and Development Tools:
· AI Code Generator: Accelerate coding processes and bring projects to life more efficiently with AI-generated code.
· AI Web Chat: Analyze web page content and generate relevant information or responses based on the provided URL.
Social Media and Marketing Tools:
· Social Media Post Generators: Access post, caption, and hashtag generators for platforms like Facebook, Instagram, YouTube, and Twitter.
· Email and Newsletter Generators: Automate the creation of emails, newsletters, and other affiliate marketing communications.
· SEO Optimization Tools: Improve search engine visibility with AI-generated meta descriptions, titles, and keyword-optimized content.
Productivity and Efficiency Tools:
· AI Speech-to-Text: Transcribe audio recordings into text format with high accuracy.
· File Analyzer: Extract key insights or generate summaries from documents like PDFs, Word files, and CSVs.
· Advanced Dashboard: Track data, manage documents, and monitor time saved with a centralized control panel.
Affiliate Brain AI also offers tools specifically tailored for social media management, such as post generators, caption creators, and hashtag optimizers for platforms like Facebook, Instagram, YouTube, and Twitter.
With its flexible pricing model, including a free plan with unlimited word tokens for active Affiliate Roulette users, Affiliate Brain AI is accessible to affiliates of all levels, enabling them to optimize their marketing strategies and drive better results in the competitive digital landscape.
Affiliate Roulette is a networking platform that offers a free iGaming affiliate directory to make it easy for operators to find affiliates. Affiliates and operators can create a company profile, find new customers, and grow their reputation in the iGaming industry. And now with Affiliate Brain AI, Affiliate Roulette is the only platform that provides a full arsenal of tools and networking site to ensure their success.
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