Affiliate Announcements
Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking

The Digital Marketing Mixer is a community based business networking event created by Lee-Ann Johnstone in collaboration with leading iGaming and Digital Marketing partners such as GPWA.org, Affpapa.com and Affiliate Guard Dog amongst others. The event is designed to give digital and affiliate marketers an opportunity to develop personalised business contacts and the opportunity to keep abreast of what is changing in the affiliate and digital marketing industry.
NEW BUSINESS AND AFFILIATE PROGRAM GROWTH
This month, the event will expand its networking and business function by collaborating with two leading software platforms offering delegates expanded opportunities to connect in person and improve their affiliate outreach.
Ugenie.io is a private platform for communities and memberships with the benefits of facebook groups enabling delegates to communicate with one another both before and after attending networking and virtual events. Ugenie.io will also deliver an exclusive 30-minute MasterClass strategy session for delegates at this month’s event about how Content Marketing is changing and how to use it effectively to drive better customer conversions.
Ugenie.io founder Susan Kabani says: “We are incredibly excited to be supporting the Digital Marketing Mixer event. Our philosophy at Ugenie is all about building quality relationships in both the real-world or on-line. We are thrilled to see and be a part of the work being done by Lee-Ann to empower her digital community to do more through these business networking mixers and bringing the community together to continue conversations and learning through it’s own business hub.”
Delegates who attend this month’s event will also benefit from an exclusive 30- minute MasterClass training on how to use content marketing to generate more leads for their website or business delivered by Ms. Kabani.
In addition to this, a collaboration with leading AI and Machine learning technology provider, Publisher Discovery has been secured. This SaaS platform gives affiliate managers a unique insight and analysis on affiliate programs across any market to help identify and engage new affiliates to onboard into their program. Using AI, the platform ranks and matches affiliates to advertiser’s specific needs
Chris Tradgett from Publisher Discovery said, “Publisher Discovery are pleased to partner with Lee-Ann, a veteran in the Affiliate Marketing sector to support delegates who attend the Digital Marketing Mixer. Our software helps affiliate managers to find the most relevant affiliate partners to work with and attendees of the June event will receive FREE trial access to the platform to review and find their best affiliates. “
Lee-Ann Johnstone said: ” This event has been curated to help my community get better connected during these uncertain times on a personal level. I really want to support affiliates and digital marketers to get access to expert insight, be able to collaborate with one another and help support new business development at the same time. I’ve partnered with UGenie.io and the Publisher Discovery team to help make that achievable at this month’s networking event.”
The Digital Marketing Mixer is hosted monthly and the next iteration takes place on the 30th June between 4-6pm BST. The event offers live business “speed” networking and is FREE to attend for anyone working in the affiliate and digital marketing industry.
Over 100 delegates from all over the world, in a multitude of sectors have already RSVP’d to attend. Delegates include brands such Catena Media, BrandVerity, Smile Software, Every Matrix, Fortune Jack and more.
Michael Corfman of GPWA.org says: ”The first Digital Marketing Mixer was a great way to network with fellow affiliates and with affiliate marketing programs. I’m very much looking forward to the opportunity to get together once again!”
You can RSVP FREE and join the Digital Marketing Mixer – HERE
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”
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