News
PartnerMatrix joins forces with AffiliateINSIDER to offer expert marketing and media services
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PartnerMatrix, EveryMatrix’s affiliate platform, joins forces with established affiliate marketing agency AffiliateINSIDER to help operators maximize their business potential and discover more opportunities through expert lead affiliate marketing media and program management services.
Operators looking to build successful affiliate programs using PartnerMatrix’s robust technology can now benefit from the extensive expert services of AffiliateINSIDER’s team to shape high-impact affiliate campaigns. AffiliateINSIDER’s media and strategic agency service is designed to assist clients in their efforts to boost affiliate relationships and expand global program reach.
Levon Nikoghosyan, CEO of PartnerMatrix, commented on the newly inked partnership: “After several years of focusing on developing a leading affiliate program, we are now shifting our efforts towards finding reputable industry providers to bring aboard and connect them with our network of clients. We are more than a software provider, and we believe the key to success in this industry is a well-rounded approach. Our end goal is to make available for our clients’ excellent resources to help them thrive.
AffiliateINSIDER’s team ticks every box and has all the credentials a client in the affiliate business can ask for. Thanks to their extensive understanding of how the industry works and their commitment to adding value to the affiliate ecosystem through training and agency services, they managed to shape the industry’s best practices, and we are delighted to be working together.”
Lee-Ann Johnstone, CEO & founder of AffiliateINSIDER, added: “We are delighted to be working in partnership with PartnerMatrix to help their clients launch, manage and grow their affiliate programs. Starting an affiliate program doesn’t have to be complex, with a solid infrastructure which the PartnerMatrix platform provides, a sound marketing and promotion plan and expert lead affiliate program and relationship management we’ll be able to help clients stand out in a competitive market.
Our partnership allows clients to get the very best support from our complementary services all neatly packaged and available to benefit from day one. We look forward to working with a variety of new iGaming brands to help promote their launch and expand their reach in the affiliate community supporting best practice and program growth – together.“
Powered by EveryMatrix, PartnerMatrix offers a complete Affiliate and Agent Management System tailored for the iGaming space. Presently, PartnerMatrix is the main acquisition tool used by over 80 successful operators and over 35,000 affiliates.
About AffiliateINSIDER
AffiliateINSIDER’s agency service delivers expert affiliate marketing strategies that help brands grow. Specialising in affiliate marketing, AffiliateINSIDER provides affiliate program management, affiliate manager training, up to the minute news & digital marketing content and great educational events supporting affiliate marketing growth in the iGaming industry.
With an experienced, award-winning team and over two decades of global affiliate program management expertise, AffiliateINSIDER’s team is best placed to deliver the focus, clarity of communication and commercial results that clients want, need and deserve. Our Digital Marketing Forum on the 18th September in London also provides expert lead content for both affiliates and operators to learn the latest digital marketing trends. Learn more at www.affiliateinsider.com.
About EveryMatrix
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers. Learn more at www.everymatrix.com.
News
Already Media opens new Warsaw headquarters
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Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
News
SiGMA East Europe edition moves to Budapest with Affiliate World
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SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”