Affiliate Success
PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration
PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations and revenues.
DeepCI technology will enable PartnerMatrix customers to source untapped opportunities by discovering new affiliates in any global target market, enhance their brand’s footprint by pinpointing key publisher traffic, maximise efficiencies and earnings by identifying high-value pages on existing affiliate sites, and gain crucial insights into site ownership.
Affiliate managers who use PartnerMatrix will be able to significantly speed up their processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.
For the first time, affiliate website traffic analytics can be viewed in parallel with player data such as First Time Depositors and Net Gaming Revenue.
The integration with DeepCI, part of the EveryMatrix group, marks a pivotal moment in affiliate marketing and underlines PartnerMatrix’s commitment to providing unrivalled solutions for affiliate marketing analysis and control.
Vahe Khalatyan, CEO, PartnerMatrix, said: “Through this alliance PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations.
“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations.
“DeepCI has access to a unique set of data, and data products, and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools.”
Lewis Civin, CEO, DeepCI, said: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the iGaming industry. I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape.
“This collaboration will empower operators globally, equipping them with the foremost analytical solutions, supercharging their affiliate efficiencies to unprecedented heights.”
DeepCI interface and functionality is available within the PartnerMatrix system, enabling PartnerMatrix clients access to the largest and most advanced data products in the industry. Similarly, PartnerMatrix financial data is available to its clients within the DeepCI platform.
Affiliate Success
MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.
MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.
The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.
While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.
Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.
John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”
Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Success
ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024
ReferOn, a state-of-the-art affiliate program management system, recently celebrated one year of the project since its launch in February 2023 and has been shortlisted in 2 significant categories of the AffPapa iGaming Awards 2024.
The ReferOn team is confirmed as the leader in the Affiliate System of the Year and Rising Star Provider of the Year categories – mention in these categories simultaneously proves the rapid growth of the platform, including the achievement of outstanding affiliate performance thanks to its flexible, clear, and transparent functionality.
ReferOn has quickly taken the lead in the affiliate gaming industry by offering a full suite of tools and services designed to simplify and empower affiliate marketing. Among its features are transparent data reporting and a range of management and reporting functions.
David Harris, B2B Affiliate Team Manager of ReferOn, noted the importance of the platform being mentioned in the nominations, “ReferOn’s inclusion on the shortlist for the AffPapa awards proves the result of hard teamwork and a commitment to innovation. We are committed to delivering the services our partners demand, and these nominations confirm that we are on the right track.”
The AffPapa iGaming Awards 2024 is the authoritative event from the leading iGaming directory AffPapa and is attended by operators, affiliates, and b2b providers. This year’s event will take place in Malaga, Spain during iGaming Club’s flagship event.
Affiliate Success
Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024
It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.
The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.
The Achievement and Its Significance
Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.
By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.
Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.
Importance of the Award
The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.
The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.
Future Outlook
The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.
Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:
“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”
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