News
Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland

On June 21, the international firm Smile-Expo hosted the unique for Switzerland Zurich iGaming Affiliate Conference. The event took place at Sheraton Zurich Hotel and was dedicated to gambling and affiliate marketing. It brought together participants of the gambling market that work in online and land-based segments.
The event featured specialists of world-renowned gambling companies including PLANZER LAW, Afilexion Alliance, Global Bet, Oryx Gaming, 1710 Gaming Ltd, PartnerMatrix, Expozive, GamblingCompliance, Endorphina, and many others. Attendees were representatives of affiliate networks, online and land-based casinos, affiliates, marketers, lawyers, members of regulating agencies, etc.
Relevant presentations, live discussions, and productive networking – all of it united conference participants.
Throughout the event, speakers and guests were talking, sharing experience, and establishing new business contacts. The official part of the event ended with the atmospheric Talks & Drinks afterparty, where participants could get to know each other closer, discuss different issues in the informal environment, present their brands, and agree upon further collaboration.
What did speakers discuss?
At the conference, speakers gave presentations sharing theoretic knowledge and practical experience of running, promoting, and scaling of their gambling businesses.
Dr. Simon Planzer, Partner at PLANZER LAW, spoke about the legal aspects of gambling activity. The expert explained how Switzerland regulated the online gambling market and reviewed prospects of this field.
Robert Toth, Key Account Manager at Global Bet, highlighted the use of innovative technologies in games focusing on virtual sports.
Reuben Portanier, Founding Partner of Afilexion Alliance, discussed the use of blockchain in the gambling industry. The specialist explained the prospects of the technology in the gambling field.
The event offered four panel discussions featuring Iris Sidler and Dr. Simon Planzer from PLANZER LAW, Dan Iliovici from Rombet, Joe Ewens from GamblingCompliance, Jovana Popovic from Oryx Gaming, Levon Nikoghosyan from PartnerMatrix, Nicc Lewis from Expozive, Jakub Kolomičenko from Endorphina, Chris Looney from Red Tiger Gaming, Reuben Portanier from Afilexion Alliance.
Experts delved into issues important for the gambling business:
- personal data security in iGaming;
- forming and maintenance of an attractive online offer;
- distinctive features and differences of gambling markets in Switzerland and Belgium;
- responsible approach to gambling.
As part of the discussions, specialists shared their opinions on different issues and presented real-life case studies.
We thank PLANZER LAW and its representatives Dr. Simon Planzer and Iris Sidler for their support on the conduct of the event.
Sponsors and media partners of the conference
We express special gratitude to the following companies:
- Exclusive Sponsor – Casino 777.ch;
- Media Gambling Sponsor – Login Casino;
- Media Sponsor – YOGONET Gaming News;
- Informational Sponsor – Focus Gaming News;
- Special Participant – ORYX Gaming.
Besides, the organizer thanks all media partners of the event. It was nice to talk to representatives of the Gambling Portal Webmasters Association (GPWA) and affiliate company Kafe Rocks.
Guests, participants, and partners are pleased with the conference and highly appraised its organization.
“The conference was great. The blockchain part was a bit complicated for me. The networking abled by the event was really interesting. Thank you again for the invitation,” said Casino Neuchâtel rep.
“Уour team is lovely. Everyone looked happy at the conference. Good job,” stated GPWA.
Conclusion
Zurich iGaming Affiliate Conference became a place for the start of productive collaboration between participants of the gambling market from Switzerland and other countries. We are glad that the event managed to bring together major gambling business representatives from all over the world and highlight issues relevant to the iGaming niche.
The team of Smile-Expo thanks participants, partners, and sponsors, and will be happy to see everyone at the upcoming industry events dedicated to gambling and CPA networks.
On October 18, the Georgia iGaming Affiliate Conference will take place in Tbilisi. Experts will discuss the subtleties of running a gambling business in Georgia, gambling regulations, and promotion of online casinos using affiliate marketing.
You can find more information and the program of the event on the official website of the Georgia iGaming Affiliate Conference.
Conferences
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry professionals, brands, and affiliates to network, share insights, and drive growth.
Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.
The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.
Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship
For more information, please click HERE or visit EEGS website https://eegamingsummit.com/
If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]
The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.
Affiliate Program News
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.
Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.
New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.
Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.
Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.
Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”
This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
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