Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside with the launch of their first American website, GamingUSA.com.

With casino, slots, horse racing and sports websites in the pipeline, GamingUSA.com is the first of what will be many sites that will be geared towards the American market.

The team embarking on a new project will be using their expertise in website and content creation to spearhead multiple sites that will appeal to the betting fraternity.

The sites users will be provided with all the latest information on online gaming and betting availability by state, allowing them to make well informed decisions.

GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.

Speaking on entering the US market, Fred said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry. With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”

The determination to enter the American market was sped up by the Supreme Court’s decision to strike down the 1992 Federal Law that prohibited most states from implementing their own betting laws.

This ruling means that more people will be able to bet legally and already more than half the individual states have bills in their respective state legislatures to open up betting opportunities online.

GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.

“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”

1^st affiliate to draw 1 of 20 prizes in hourly Apple giveaway at London Affiliate Conference

This year Intertops celebrates the 20^th anniversary of its ground-breaking affiliate program. To mark the occasion, Intertops Affiliates will be giving away stacks of Apple products at the London Affiliate Conference February 7^th and 8^th. The pioneering company’s very first affiliate – who still receives monthly commissions for players he introduced way back when – will draw the final winner.

Hourly draws over the two days of LAC will award 4 iPhones, 6 Air Pods, 4 iPads, 5 iWatches and 1 Macbook Air.

“We’ve got 20 prizes for 20 years,” said an Intertops spokesperson. “One Apple product every thirty minutes. For a chance to win, just come by stand C1 and drop your business card in the bowl.”

Intertops is the most trusted online gambling brand in the world and is famous for taking the very first online sports bet in 1996. Two years later the pioneering company ventured into the casino business and added a poker room in 2003.

One of Intertops’ first affiliates was ‘Suchknecht’. 20 years ago, he was delivering the daily post to the Intertops office. One day he sat down for a coffee with the company founder and learned about the igaming industry. He invented a search engine and started promoting Intertops. Twenty years later, he continues to receive monthly commissions for the players he referred in those early days.

‘Suchknecht’ looks forward to talking about the good old days of affiliate marketing at the London Affiliate Conference.

Intertops Affiliates pays an up to 35% commission for the lifetime of the player. The company operates a sportsbook with esports and live betting as well as two casinos and a poker room. Affiliates earn revenue for players across all products. There is no negative carryover and there are never retroactive changes to terms. Over the last two decades, Intertops has earned a reputation for paying affiliates like clockwork.

ABOUT INTERTOPS AFFILIATES:
One of the first operators in the igaming industry, Intertops rolled out its affiliate program in 1999, three years after accepting the world’s first ever online bet. The world’s fastest paying affiliate program has understood from the very start that relationships with partners must be based on mutual trust. The affiliate team tried to establish long-term business deals from the word go and many affiliates have been working with the company since the beginning.

ABOUT INTERTOPS CASINO:
Intertops launched its first online casino in 1998. There are more than 300 casino games from Real Time Gaming (RTG) in its main casino and another 200 games from Wager Gaming Technology in the Intertops Casino Classic. Several slots have progressive jackpots currently well over $1,000,000. Intertops’ most popular games are available in its new enhanced instant play online casino and new mobile casino. Intertops players compete against each other for top weekly bonuses.

ABOUT INTERTOPS SPORTSBOOK:
Intertops accepted the world’s first ever online sports bet and is still one of the globe’s largest sites for sports betting, casino, poker and games. Over the last three years the company has paid out over 500 million dollars in winnings to its customers around the world. It offers one of the lowest minimum stakes on the internet and has built a reputation as a dependable and serious partner for all types of wagering enthusiasts.

ABOUT INTERTOPS POKER:
Intertops Poker is the busiest poker room on the Horizon Poker Network offering Texas Hold’em, Omaha ring games and tournaments of all stakes and levels 24/7. The active poker room also offers a suite of online casino games from Worldmatch, Betsoft and Lucktap.

Affiliate programme for African sportsbook and casino brand will use Income Access platform

Surebet247, the Nigeria-based sportsbook and casino brand, has relaunched its affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 programme will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.

Founded in 2011, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market. The relaunch of the affiliate programme coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.

In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, eSports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.

Affiliates of the Surebet247 programme will have access to expert affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring programme performance and obtaining strategic insights that can inform future marketing initiatives.

A well-regarded brand within the region, Surebet247 has established a strong reputation based on its sustained market presence and comprehensive knowledge of the local market. These factors contribute to Surebet247’s ability to collaborate with affiliates on a mutually beneficial, performance-driven approach to player acquisition and retention.

Surebet247 affiliates will be compensated through a competitive commission plan based on the number of depositing acquisitions. Further details of the structure can be viewed on the affiliate website.

Through recent updates to its website design and last year’s partnership announcement with Betradar, Surebet247 has continued to bolster its product offering. Complementing these improvements is a collection of assorted player promotions across casino and sportsbook.

Sheriff Olaniyan, CEO at Surebet247, said: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”

To learn more about the Surebet247 affiliate programme, contact Surebet247.

About Surebet247:
Surebet247, which trades under the name ChessPlus International Limited, is an online and retail sports betting company (also offering casino, virtuals & live betting) with retail operations in Nigeria, Benin and Ghana; soon to expand to Kenya & Cameroon (among others). Currently only Nigeria for online.
Founded in August 2011, Surebet is renowned for their fast payouts, user-friendly interface, easy registration process, excellent customer support and variety of market betting options offered on different sports. We offer competitive sports betting odds and exciting promotions to our diverse customers and we also support and give back to communities where we operate.
Surebet247 is registered and licensed in all states of operations in Nigeria and is licensed and regulated through the National Lottery Regulatory Commission (NLRC); and are a supporter of Responsible Gambling (18+ only).

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.