Player-friendly approach to casino comparisons sees audience grow to new highs 

In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.

In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos.  With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.

Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection.  Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key. 

Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits.  This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”

Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.  

“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”

This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.

Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia. 

Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact silver@cashmagnet.money for more information on deals and listings. 

The Digital Marketing Mixer is a new networking and business event hosted by Lee-Ann Johnstone for digital and affiliate marketing professionals to connect and get new business done. This unique concept is the first of its kind and will facilitate new business and sales for delegates in attendance.

The event is FREE to attend for any digital and affiliate marketing professional and is held in collaboration with a number of leading iGaming and Affiliate Marketing brands such as Paysafe (Income Access), GPWA.org, iBet Directory and Affiliate Guard Dog who are collaborating on this inaugural new business focussed event.

Taking place on the 22 May between 5-7pm (GMT) via virtual conference streaming, this unique event is designed to help delegates get connected, secure new business and offer a fun interactive social gathering to support industry growth and business collaboration.

Lee-Ann Johnstone who is hosting the event said: “The Digital Marketing Mixer is designed to help people keep connected during lockdown, to support collaboration and to ensure businesses thrive. I understand how hard it is to keep focussed on sales with an uncertain future, and that’s why I’ve curated an open networking event for EVERYONE in our industry to gather together, get new business done and have fa bit of fun at the same time.”

Event collaborators Michael Corfman of GPWA.org said “Hats off to Lee-Ann for bringing us together for a great time in the age of social distancing.” whilst Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, comments “A marketing mixer that doesn’t involve traveling. Wow! What a great, great opportunity to network. I just can’t believe such events haven’t taken off before and needed a pandemic to be understood.”

The Digital Marketing Mixer will kick off with a live demonstration from London’s leading mixologist, Philip David from (The Covent Garden Cocktail Club and Balthazar) who will demonstrate exactly how to create a cocktail or mock-tail from ingredients found in your store cupboard at home.

There will be fun icebreaker challenges and networking games to enjoy along with coordinated speed networking and sales pitch sessions. The focus of this event is to bring people together and get new business conversations – started!

Lloyd Richman, founder of iBet Directory comments: “I think given the current circumstances the Digital Marketing Mixer is a great way to meet new contacts, expand our network and gain some new business. Thankfully we have people like Lee-Ann as a driving force helping to continue to push our industry forward.”

The event has already enlisted digital representatives from companies such as PokerStars, PlayUp, Betsson, Better Collective, FTD Digital, YorMedia while several other leading iGaming affiliates from both casino, sports, bingo and poker segments, SaaS product owners and agency suppliers are registered to attend.

RSVP FOR FREE and join the Digital Marketing Mixer – HERE

Traffic Puma, a marketing affiliate site, launched its successful Wisegambler.com site for UK players in 2018. Since then, Traffic Puma has turned its sights towards the USA market. There, it aims to also offer its services to casino players in that neck of the woods, providing helpful information for gamblers, both new and old.

This new site, Americasino.com™ aims to cater to the needs of American citizens, provided they have a US address and ensure that they have all the right casino information. Of course this will be specifically for those states where online gambling has been legalized in the last few years.

The US legalizes online gambling

The US has only recently allowed online gambling as a legal activity within the country. Previously there had been Federal laws in place prohibiting such activities. But, after a successful challenge, this law was changed enabling each individual state to put their own gambling laws and regulations in place.

Many states have been quick to jump on the online gambling bandwagon, with 7 states already allowing their citizens to gamble online – not just at casinos, but at sportsbooks too. There are several other states in the process of getting their legislation through, though there are still many that do not permit such activities.

The US Gambling market

With such a brand new gaming market available, it will come as no surprise that Traffic Puma is making a move into this area. However, the company is not alone as there are numerous other marketing affiliate sites, also eager to get in and grab a piece of this pie.

Despite being relatively new, the US gambling market is already a lucrative one. For instance, since it’s legalization in New Jersey, there’s been an impressive increase in online revenues. In fact that state has seen a 25% increase between 2017 and 2018 demonstrating the extraordinary growth that’s currently in effect here.