EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.

Three established online casino brands, all powered by Realtime Gaming, are merging their affiliate programs into one new one.  Affiliate programs for Jackpot Capital Casino, Grande Vegas Casino and Slotastic will now be managed by the new Affiliate Capital. The group has developed new, enhanced software that will provide affiliates with a more detailed reporting system and dynamic tracking.

Login and registration starts working on November, 4^th. As username, existing affiliates have to use the e-mail address they have used for registration. The password needs to be reset before first login.

Affiliate Capital has developed its own affiliate platform. The full-featured system will provide reports and marketing materials for all three brands.

Tony and Brian, who have been managing the affiliate programs for these brands until now, will be joined by Viktoria.

“Having just one login and one commission payment for all three brands is going to really streamline operations for Jackpot Capital, Grande Vegas and Slotastic affiliates,” said Viktoria.

“Affiliates can take advantage of the synergy effects in promoting all three brands,” noted Brian.  “There will be no bundling, though.  Commissions will continue to be calculated separately for each brand.”

“We’d love to be launching this new venture with a big party in London or Malta,” added Tony. “We’ll have to postpone that kind of celebration for now, but we definitely look forward to raising a glass or two with our partners when the time is right.”

Current affiliates of Jackpot Capital, Grande Vegas and Slotastic have been asked to download all reports currently saved in the former affiliate platform and to prepare to update their tracking links as the new ones become available.  New affiliates interested in promoting these brands can find further information at Affiliate Capital’s new website: www.AffiliateCapital.com.

Bojoko’s Chief Business Officer launches industry group with the aim of creating contractual security between affiliates and operators for the first time

Joonas Karhu, Chief Business Officer at Bojoko.com, has launched the Professional Gambling Affiliates Association (PGAA) to help improve the relationship between affiliates and operators and create contractual security for the first time.

Karhu formed the association after becoming concerned with the imbalance in the relationship between affiliates and operators. The PGAA will address this with affiliates coming together as one in order to push for contractual security and fair terms and conditions when promoting operator brands.

At present, there is no contractual security for affiliates who are forced to sign agreements that are one-sided and subject to change at any time. This can see life-time revenues slashed and fees increased with little to no notice.

This is not the case in other B2B industries and makes running an online gambling affiliate business incredibly difficult. Operating an organisation without a secured contract is unsustainable, making it impossible to invest in growth and putting jobs at risk.

The PGAA intends to create a contract that provides the security its members need to be able to promote operator brands now and moving forwards. The contract will be signed by PGAA members and their operator partners.

Bojoko will handle the initial communication between the PGAA and operators, and will also cover the legal cost associated with creating the PGAA contract. This includes any potential reviews or amendments required now and in the future.

Karhu is now calling on affiliates of all sizes to join the Professional Gambling Affiliates Association. Those interested in signing up can do so by requesting to join the dedicated Professional Gambling Affiliates LinkedIn Group here.

Joonas Karhu, Chief Business Officer at Bojoko, said: “The situation online gambling affiliates face is unprecedented when compared with other industries and sectors. Running a business without a secured contract is simply unsustainable and puts organisations and their employees at great risk.

“By creating the PGAA, I hope to be able to provide the contractual security that affiliates need to be able to promote operator brands and be confident that the players they send and the revenues they generate are secured over time.

“I am now calling on all affiliates to join the PGAA and for operators and other industry stakeholders to support the association and its mission to level the playing field for affiliates and to provide the contractual security they need and deserve.”