January 31, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is partnering with Matchbook to bring their bettingexpert.com Tipster API onto the popular betting exchange.
Including bettingexpert.com’s Tips API on Matchbook means users gain access to vast quantities of trusted and up-to-date tips on Matchbook’s active markets. Users can now seek advice and view new opportunities before placing their bets. Additionally, this feature offers filters such as Tipster ROI’s, providing users with an objective view of the highest quality tipsters and tips that are being posted by the international tipster community on bettingexpert.com.
From the side of Better Collective, this is seen as a revolutionary step for the role of the affiliate in the igaming industry. The ability to host their trusted tips on an operator platform is a proof point for the value that affiliates can provide. As a trusted third-party for tips, the bettingexpert.com brand name, which represents honest and transparent tips, is a source for unbiased information that promotes educated and researched bets.
This defining aspect of bettingexpert.com tips is something that can’t be earnestly replicated independently by operators due to the nature of their own business models. This industry-first partnership exhibits how the collaboration between operators and affiliates can create value for all stakeholders involved.
Jesper Søgaard, Founder and CEO of Better Collective: “We are excited about our partnership with Matchbook, and proud that our continuous technical innovation can contribute to redefining the evolving role of the affiliate. We hope that this is just one of many more steps that demonstrate the value of the affiliate in our industry.
“A collaboration like this would not be possible without the amazing community of tipsters on bettingexpert.com. We are truly grateful for their engagement, and are happy that their expert knowledge and advice are now extending onto other platforms–helping educate more punters and giving them more confidence in their betting.”
Neil Campbell, CMO at Matchbook: “We couldn’t be more pleased to partner with Better Collective. They’ve created a strong community through bettingexpert.com and with this first-of-its-kind partnership, we’re able to extend this value to our customers.
“Matchbook is always looking for new and innovative ways to deliver value to its customers, and we believe hosting bettingexpert.com tips conveniently on our platform will give them a competitive advantage.”
About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities
Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the home of tips from expert tipsters and in depth betting theory, SmartBets, the odds comparison platform made personal, and BetBehind, the automated betting platform powered by tips from bettingexpert.com.
Matchbook is a peer-to-peer betting exchange designed for smart bettors who want more value. Offering high-limit markets and low commissions, Matchbook returns maximum value to bettors, providing a competitive advantage over betting with a bookmaker.
Committed to improving each individual’s betting experience, Matchbook helps bettors make smarter, more informed bets by providing educational tools such as Matchbook Insights, the Matchbook Betting Podcast and the Matchbook Traders Conference.
Matchbook is licensed and regulated by the Alderney Gambling Control Commission and the UK Gambling Commission. More information is available at www.Matchbook.com
Bojoko appoints Joonas Karhu as CEO
Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer
Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.
Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.
The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.
He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.
In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.
As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.
This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.
Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.
“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.
“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.
“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”
Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.
“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.
“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”
247Partners strengthens leadership with strategic appointment
The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.
Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.
He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.
The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.
Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.
“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”
Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”
Introducing The Affiliate Agency
Full service iGaming affiliate staffing and management for emerging markets
With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.
The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.
“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”
The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.
For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co
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