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Better Collective’s API partnership with Matchbook marks unique industry first Operator/Affiliate collaboration

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Better Collective’s API partnership with Matchbook marks unique industry first Operator/Affiliate collaboration

January 31, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is partnering with Matchbook to bring their bettingexpert.com Tipster API onto the popular betting exchange.

Including bettingexpert.com’s Tips API on Matchbook means users gain access to vast quantities of trusted and up-to-date tips on Matchbook’s active markets. Users can now seek advice and view new opportunities before placing their bets. Additionally, this feature offers filters such as Tipster ROI’s, providing users with an objective view  of the highest quality tipsters and tips that are being posted by the international tipster community on bettingexpert.com.

From the side of Better Collective, this is seen as a revolutionary step for the role of the affiliate in the igaming industry. The ability to host their trusted tips on an operator platform is a proof point for the value that affiliates can provide. As a trusted third-party for tips, the bettingexpert.com brand name, which represents honest and transparent tips, is a source for unbiased information that promotes educated and researched bets.

This defining aspect of bettingexpert.com tips is something that can’t be earnestly replicated independently by operators due to the nature of their own business models. This industry-first partnership exhibits how the collaboration between operators and affiliates can create value for all stakeholders involved.

Jesper Søgaard, Founder and CEO of Better Collective:We are excited about our partnership with Matchbook, and proud that our continuous technical innovation can contribute to redefining the evolving role of the affiliate. We hope that this is just one of many more steps that demonstrate the value of the affiliate in our industry.

A collaboration like this would not be possible without the amazing community of tipsters on bettingexpert.com. We are truly grateful for their engagement, and are happy that their expert knowledge and advice are now extending onto other platforms–helping educate more punters and giving them more confidence in their betting.

Neil Campbell, CMO at Matchbook: “We couldn’t be more pleased to partner with Better Collective. They’ve created a strong community through bettingexpert.com and with this first-of-its-kind partnership, we’re able to extend this value to our customers.

Matchbook is always looking for new and innovative ways to deliver value to its customers, and we believe hosting bettingexpert.com tips conveniently on our platform will give them a competitive advantage.

 

About Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the home of tips from expert tipsters and in depth betting theory, SmartBets, the odds comparison platform made personal, and BetBehind, the automated betting platform powered by tips from bettingexpert.com.

 

About Matchbook

Matchbook is a peer-to-peer betting exchange designed for smart bettors who want more value. Offering high-limit markets and low commissions, Matchbook returns maximum value to bettors, providing a competitive advantage over betting with a bookmaker.

Committed to improving each individual’s betting experience, Matchbook helps bettors make smarter, more informed bets by providing educational tools such as Matchbook Insights, the Matchbook Betting Podcast and the Matchbook Traders Conference.

Matchbook is licensed and regulated by the Alderney Gambling Control Commission and the UK Gambling Commission.  More information is available at www.Matchbook.com

Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

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Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

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Affiliate Announcements

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

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Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

 

Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside with the launch of their first American website, GamingUSA.com.

With casino, slots, horse racing and sports websites in the pipeline, GamingUSA.com is the first of what will be many sites that will be geared towards the American market.

The team embarking on a new project will be using their expertise in website and content creation to spearhead multiple sites that will appeal to the betting fraternity.

The sites users will be provided with all the latest information on online gaming and betting availability by state, allowing them to make well informed decisions.

GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.

Speaking on entering the US market, Fred said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry. With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”

The determination to enter the American market was sped up by the Supreme Court’s decision to strike down the 1992 Federal Law that prohibited most states from implementing their own betting laws.

This ruling means that more people will be able to bet legally and already more than half the individual states have bills in their respective state legislatures to open up betting opportunities online.

GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.

“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”

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Affiliate Announcements

Commission Magazine Launches Issue 1

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Commission Magazine Launches Issue 1

 

Commission Magazine is a new digital magazine that is focused on affiliate marketing, online marketing, business and entrepreneurship. The magazine has just launched issue 1 for February 2019 and is filled with articles ranging from affiliate marketing and search engine optimization (SEO).

The magazine was created by John Wright and co-founder of StatsDrone where he felt there were not many magazines around in the affiliate marketing space aside from online gaming.

In my experience, I’ve been able to learn learn more by getting out of my comfort zone and venturing into other industries within affiliate marketing and online marketing. I felt there are a lot of igaming magazines around but not a lot that cover other aspects of online marketing. My goal of the magazine is to have articles that educate and help you with your business but also to share stories from successful entrepreneurs. ” – John Wright, Editor & founder of Commission Magazine

Featured articles in Issue 1

  • Profit First interview with Mike Michalowicz
  • Interview with Erik Bergman: Founder of Great.com
  • White Hat Link Building by Dan Ray
  • Cryptocurrency: Lessons from the bear market
  • iGaming vs Blockchain

Profit First Interview with Mike Michalowicz

Mike Michalowicz is the author of best selling books Profit First and recently released book Clockwork. In this interview, Mike dives deep into why his system for running a successful business works and explains why most entrepreneurs fail. His Profit First book is certainly a book that anybody should read that wants to start a business and work for themselves.

Interview with Erik Bergman: Founder of Great.com

Erik Bergman is is the founder of Great.com and in this interview he shares his passion for not just business but his charity work. Erik’s story is one where he achieved a high level of success and financial freedom but he was looking to do something bigger and more meaningful. Find out what Erik is up to and what he is creating behind the scenes with Great.com.

Featured Article: White Hat Link Building Systems with Dan Ray

Dan Ray is an SEO that focuses on white hat link building. He shares his story of why he builds his fail safe systems for building links. He takes it a step further by teaching these systems to anybody that wants to learn and buy his courses. He has a Facebook SEO group that has over 3600 members that are screened before they join. His site and courses can be found at danray.me

Get featured in the magazine

If you have a story you want to share or to be featured in the magazine, you can email read@commissionmagazine.com .

 

About Commission Magazine:

Commission Magazine is a marketing magazine that was created by the people at StatsDrone.com . The magazine is produced quarterly and is free for users to read or download. You can read the latest issue of the magazine at commissionmagazine.com.

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