Better Collective has acquired all the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten.com brand, establishing their position as the leading iGaming affiliate in Denmark.
April 4th, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has strengthened its foothold on their home turf, by acquiring the Danish affiliate activities from the companies Xperten Ltd and Xpert Ltd. This is their second acquisition this year, and the tenth acquisition within a 12-month period.
Home field advantage
The acquisition is reaffirming Better Collective’s position as the market leader in Denmark. Founded in 2006, Xperten Ltd, and later Xpert Ltd, have built up a portfolio with prominent Danish brands, including SpilXperten.com, which has developed a loyal user base since it began more than 10 years ago .
The acquisition fits perfectly with Better Collective’s long term strategy. Better Collective has always preferred to build strong positions within well-regulated and established European markets. Regulated markets offer more long term stability, as well as a healthier marketplace, with more legislative structure in relation to how to approach affiliate marketing from a compliance perspective.
Over the next twelve months, Xperten Ltd and Xpert Ltd will remain involved with the acquired portfolio of sites as they become integrated into the pre-established working systems for Danish products and sites at Better Collective’s Copenhagen office.
Michal Kopec, Head of M&A at Better Collective: “After making a number of international acquisitions it’s a real pleasure to finalize a deal in Better Collective’s home country. We have known the sellers for a long time, and we know they represent quality and values in perfect alignment with Better Collective. We are confident that we along with the founders can grow the great products in the coming 12 months, and beyond”
Jesper Søgaard, CEO & Co-Founder at Better Collective: “We have always been strong in the Danish market, but acquiring the Danish activities from Xperten Ltd & Xpert Ltd makes us the unquestionable market leader here in Denmark. Our long term M&A strategy has always been to further strengthen our position at the top of the European iGaming affiliate market. This tenth acquisition is another strong step for us in reaching this goal.”
Søren Kristensen, co-founder at Xperten Ltd & Xpert Ltd: “It’s been really great developing and celebrating the achievements of our website portfolio over the past 11 years. We’ve always had a good relationship with the team at Better Collective, and we are happy that we are able to hand over our successful products to a group with such a great track record and approach to the industry.”
Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory and SmartBets, the odds comparison platform made personal.
Wunderino enable sign-ups directly on affiliate sites in partnership with Internet Vikings and Regily
The new solution for letting customers sign up on the spot directly on affiliate sites without any redirects, Regily Remote, was built to help accelerate affiliate traffic conversion for online brands. After signing up, the user proceeds to the brand already logged in and ready to use the service.
iGaming brand Wunderino is using the solution from Regily with its Brand Protection partner Internet Vikings.
Brands and affiliates are benefiting greatly from Remote, as it saves them time, provides them with a secure framework that is adapted for new legislation, keeps them ahead of the competition, reduces the work carried out between them and affiliates, and increases their conversion rates in different markets.
For the end-user, it eliminates redirects and extra clicks making it much faster to complete the registration. It enhances their experience and reduces drop-offs significantly. It is a win-win situation for all involved parties.
Operators can enable Regily Remote easily as no further integration is required from affiliate sites. Regily’s framework stores no data, even when using Remote, which lets the operator benefit from the technology while maintaining full ownership and control over the user data.
Rickard Vikström, Chief Commercial Officer and Founder of Internet Vikings said: “The innovation of this product, Regily Remote, is like no other on the market. It significantly improves conversion by eliminating redirects. This tool will greatly complement the Brand Protection strategy that we deploy together with Wunderino”.
Regily applies advanced technologies to make it enjoyable for users to sign up for new services online. The company is on a mission to fix one of the truly broken processes of the web.
The solution allows users to control data while making great services grow faster. Regily evaluates current forms, set up a workflow, and provide front-end integration to keep services up and running within a day.
The company was founded in January 2017 by Kristoffer Cassel and Alexey Kuznetsov. It is based in Stockholm, Sweden.
Casinomeister and First Look Games join forces to benefit Affiliate Webmasters
Casinomeister, the advocate of fair play, has joined forces with First Look Games to enable affiliate webmasters that participate in the Casinomeister Forum to take advantage of First Look Games award winning provision of game content.
This week has seen the introduction of the First Look Games widget within the Webmasters Corner of the forum and fully accessible to members of the forum groups ‘Webby’ and ‘Webmeister’.
First Look Games provide publishers with access to the latest game content, information and creatives provided by the numerous casino game developers it works with. The facility of the First Look Games widget on the Casinomeister forum allows members to grab the latest game content and information without having to leave the site.
Speaking about the collaboration with First Look Games which sees Casinomeister.com become the first site to employ their widget, Bryan Bailey, Director of Casinomeister stated: “I believe that First Look Games will be instrumental in providing affiliate webmasters up-to-date crucial information about popular games and new releases. This data, to include RTPs and other game specific information, will not only make the webmaster’s site more informative, but it will enhance the user experience of the player.”
Co-Founder of First Look Games, Industry veteran Tom Galanis, commenting on the link up with Casinomeister, said: “We’re really excited to bring affiliates the ability to download game information and marketing assets from the latest and greatest casino game titles offered by our wide range of game developer partners whilst browsing the Casinomeister forum.”
“Those new to First Look Games can also register directly through the widget, which we feel fits in really well with the great new Webmaster’s Corner on the forum.”
Mr Gamble is the fast growing iGaming affiliate taking the world by storm
Player-friendly approach to casino comparisons sees audience grow to new highs
In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.
In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos. With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.
Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators. Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.
Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection. Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key.
Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits. This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”
Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.
“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”
This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.
Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia.
Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact email@example.com for more information on deals and listings.
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