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Better Collective expands in Denmark

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Better Collective acquires Soccernews.nl and Voetbalwedden.net to gain leading position in the Dutch online sports betting market

Better Collective has acquired all the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten.com brand, establishing their position as the leading iGaming affiliate in Denmark.

 

April 4th, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has strengthened its foothold on their home turf, by acquiring the Danish affiliate activities from the companies Xperten Ltd and Xpert Ltd. This is their second acquisition this year, and the tenth acquisition within a 12-month period.

Home field advantage

The acquisition is reaffirming Better Collective’s position as the market leader in Denmark. Founded in 2006, Xperten Ltd, and later Xpert Ltd, have built up a portfolio with prominent Danish brands, including SpilXperten.com, which has developed a loyal user base since it began more than 10 years ago .

The acquisition fits perfectly with Better Collective’s long term strategy. Better Collective has always preferred to build strong positions within well-regulated and established European markets. Regulated markets offer more long term stability, as well as a healthier marketplace, with more legislative structure in relation to how to approach affiliate marketing from a compliance perspective.

Over the next twelve months, Xperten Ltd and Xpert Ltd will remain involved with the acquired portfolio of sites as they become integrated into the pre-established working systems for Danish products and sites at Better Collective’s Copenhagen office.

Michal Kopec, Head of M&A at Better Collective: “After making a number of international acquisitions it’s a real pleasure to finalize a deal in Better Collective’s home country. We have known the sellers  for a long time, and we know they represent quality and values in perfect alignment with Better Collective. We are confident that we along with the founders can grow the great products in the coming 12 months, and beyond

Jesper Søgaard, CEO & Co-Founder at Better Collective: “We have always been strong in the Danish market, but acquiring the Danish activities from Xperten Ltd & Xpert Ltd makes us the unquestionable market leader here in Denmark. Our long term M&A strategy has always been to further strengthen our position at the top of the European iGaming affiliate market. This tenth acquisition is another strong step for us in reaching this goal.

Søren Kristensen, co-founder at Xperten Ltd & Xpert Ltd: “It’s been really great developing and celebrating the achievements of our website portfolio over the past 11 years. We’ve always had a good relationship with the team at Better Collective, and we  are happy that we are able to hand over our successful products to a group with such a great track record and approach to the industry.

 

Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory and SmartBets, the odds comparison platform made personal.

Affiliate Announcements

Betsson Group Affiliates and AffPapa extend partnership

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Betsson Group Affiliates and AffPapa extend partnership

 

AffPapa – the ultimate iGaming directory, is excited to announce that it has renewed its partnership with Betsson Group Affiliates.

After learning about AffPapa’s services in 2020, Betsson Group Affiliates decided it was in their greatest advantage to join forces with the ultimate iGaming directory. The two companies’ year-long collaboration has now been extended.

Commenting on the announcement, Shakyra Jonsson, BGA’s Senior Affiliate Operations Manager, said: “We have decided to renew our partnership with AffPapa, as the service provided has been exceptional. It’s a tool we have utilized daily and we look forward to our extended collaboration!”

Betsson Group Affiliates is the exclusive online affiliate program that incorporates the core of the traditional business with the best practices of the dynamic and profitable online gaming industry.

You will enjoy these advantages by working with Betsson Group Affiliates:

High commission rates of up to 40%
Excellent marketing tools for effectively optimizing campaigns for maximum revenue
The BGA Wallet – the ultimate financial tool for affiliates in the market
30+ languages offered – making it simple for affiliates to reach international markets and make players more comfortable
Unique approach and exclusive service

Apart from that, Betsson Group Affiliates provides more than 20 brands and pays a great deal to responsible gambling.

Yeva Avagyan, Head of Commercials at AffPapa, went on to say: “I’m thrilled to announce that, as a result of a smooth and successful collaboration, Betsson Group and AffPapa have come to extend our mutual partnership. It’s been a productive year with Betsson’s incredible team, and we are looking forward to 2022’s great unfoldings!”

AffPapa is thrilled to be continuing working with the leading Malta-based iGaming company. Betsson Group Affiliates’ decision to prolong the collaboration is an honest reflection of AffPapa’s ongoing efforts and high-quality service – an excellent compliment for the team’s efforts.

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Affiliate Announcements

Global brand 24kCasino removes admin fees for affiliates

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Global brand 24kCasino removes admin fees for affiliates

 

24KCasino is proud to be an independently run casino

24K Casino has recently stepped away from the white label offering of SG International and are proud to be an independently run casino.

Not only this, but 24kCasino has made many more upgrades to their product offering.

Firstly, they changed their payment processing provider, by integrating with a new provider they have been able to secure over 200 different deposit options for your players for all geos.

Secondly, they onboarded many new game providers, totalling around 6000 games from almost all top tier providers.

24kCasino CEO Mark Taylor said: “This gives us many more freedoms and the ability to be super reactive to both our Player and Affiliates needs. We believe these changes massively set us aside from any of our competitors and look to transform our partnership to be win win for both parties.”

Most importantly, being independent, 24kCasino Affiliates are able to significantly reduce the costs they had previously, passing on the savings directly to their loyal Affiliates by removing our admin fee completely. As of today, they have abolished all admin fee’s from the affiliate platform, 0% admin fee, you make your RS% from 100% of losses.

24kCasino has been in the industry since 2019, offering their Curacao licenced brand to a global market.  Covering 7 languages with 12 currencies, the casino offers the traditional payment methods as well as the expected Crypto options as well.

With so many casinos in the market, 24kCasino strives to continue to build on the customer journey and experience. Their welcome offer incorporates a deposit offer as well as free spins and has a high withdrawal limit per month.

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Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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