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Affiliate Compliance

Kindred Affiliates improves affiliate compliance with Rightlander

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Kindred Affiliates improves affiliate compliance

Rightlander will help Kindred Group strengthen affiliate compliance through its innovative landing page tracker.

 

Rightlander, the ground-breaking affiliate landing page tracker, has partnered with Kindred Affiliates, the affiliate program of Kindred Group, to help the operator strengthen affiliate compliance and boost its responsible gambling measures.

The technology scans any website and builds a list of locations where an operator’s brand is referenced or linked to. It follows each link to its final destination on the website and records data including affiliate tags, anchor text and creative materials being used to link to the brand.

This will help Kindred Affiliates monitor affiliate websites linking to all of its brands, including Unibet, 32Red and Roxy Palace, allowing the program to further confirm the affiliates sending traffic to its sites are acting responsibly.

The platform also allows Kindred Affiliates to set “compliance alerts” that notify both the program and any Rightlander-registered affiliate automatically when specific criteria defined by the operator is found on affiliate websites during scans. By using Rightlander, Kindred Affiliates is taking additional steps to ensure the affiliates sending traffic to its websites are complying with supplier agreements and corporate values.

Rightlander founder, Ian Sims, said: “We are pleased to have joined forces with Kindred Affiliates, helping them strengthen affiliate compliance and responsibility across all of its online gambling brands. In the eyes of UK regulators, operators are responsible for the affiliates acting on their behalf, but keeping track of their activity is complex and time consuming. We make that process much easier and far more effective.

Ryan Henderson at Kindred Affiliates, said: “As a licensed operator in multiple jurisdictions, Kindred Group puts Responsible Gambling and Sustainability at the very core of our business. Our affiliate partners are expected to share these values, while remaining compliant with the regulations and rules issued by the relevant authorities.

Rightlander adds an additional layer of oversight to our existing processes. The technology provides automated reporting that allows the Kindred Affiliates team to quickly identify where and how our Brands are being promoted, ensuring that all partners are aligned in their marketing approach.

Affiliate Compliance

Responsible Gambling Affiliate Association Announces Appointment of George Rover as Executive Director

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Responsible Gambling Affiliate Association Announces Appointment of George Rover as Executive Director

 

Responsible Gambling Affiliate Association, the industry trade coalition that advocates for reasonable regulation, responsible advertising, and consumer protection has appointed George Rover as its first Executive Director to lead the organization. Comprising of six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, FairPlay Sports Media, Gambling.com Group, Spotlight Sports Group, and XLMedia PLC.

As Executive Director, Rover will be responsible for executing the RGAA’s long-term mission to safeguard responsible gambling marketing and advertising practices. His duties as Executive Director will be pivotal in shaping the future of responsible affiliate practices, advocating the needs and interests of the Group’s members, promoting sensible regulation, fostering collaboration with industry stakeholders, and advocating for the highest standards of integrity.

“In the spirit of collaboration – whether it be with state regulators, politicians, legislators or online gambling operators, I look forward to working with key stakeholders and will champion the critical role affiliate companies play in the regulated online gambling ecosystem,” said Rover. “The formation of the RGAA will provide this essential segment of the industry with an important and constructive voice to promote responsible gambling, prioritizing the best interests of consumers through a unified set of high standards and guidelines to achieve long-term success.”

Prior to joining the RGAA, Rover held numerous senior positions with the New Jersey Department of Law and Public Safety, Office of the Attorney General and the New Jersey Division of Gaming Enforcement (NJDGE). At the NJDGE, Rover oversaw the agency’s Service Industry Licensing, Casino Prosecutions, Internet Gaming and Technical Services Bureaus. During his tenure, he directed the successful launch of Internet Gaming in New Jersey and supervised some of the NJDGE’s most complex licensing and organized crime investigations and prosecutions.

After his retirement from government service, Rover also worked closely with the industry’s leading gaming companies to form the Sports Wagering Integrity Monitoring Association (SWIMA), a national non-profit organization with the mission to detect and discourage fraud and other illegal activity related to betting on sporting events. In addition to his role with the RGAA, Rover will continue to support companies in the gaming industry through his strategic gaming advisory company, Princeton Global Strategies.

“We are thrilled to welcome George Rover to the RGAA family,” said Katie McCord, Chair of the Responsible Gambling Affiliate Association. “His unparalleled expertise, spanning decades in casino and sports betting law, will undoubtedly elevate our organization. George’s substantial contributions to the industry, including spearheading initiatives like SWIMA, showcase his commitment to integrity and innovation.”

Rover will participate in a fireside chat at the Next.io Online Gambling and Sports Betting Summit in New York on March 4 to discuss the dangers of the offshore and unregulated market which continues to target consumers in the US who still lack education regarding legitimate operators.

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Affiliate Compliance

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

At XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’ (https://kva.nl/), we have decided to launch the Quality Mark Responsible Affiliates (QMRA, https://qmra.eu/) for 6 regulated markets:

Spain, Norway, The United Kingdom, Denmark, Germany and Sweden.

The procedure works as follows: the affiliate applies (per website) through our contact form, after which the QMRA Team will review the website. QMRA has Compliance Codes per market on which the reviews will be based. These QMRA Compliance Codes are a distillation of the law in the named markets, relevant for affiliates. The yearly fee for QMRA membership per website is set at 695,- Euro’s (VAT excluded), 595,- when a company offers three or more websites.

The decision to launch this new Quality Mark stems from the tremendous success of KVA. The Dutch situation has demonstrated the need for an affiliate quality mark. No country has a quality mark like KVA. We now aim to change that.

Compliance demands for iGaming are growing for all regulated markets. For affiliates, it is becoming more and more important to show they are able to keep up with compliance standards. A quality mark helps affiliates demonstrate to operators that they are trustworthy. Next to that, the QMRA compliance procedures will help the affiliate to understand relevant legislation.

Launching websites are: CasinoHawks.Com (Game Lounge) and BetterWorldCasinos.Com (Coherentes)

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Affiliate Announcements

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

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bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

 

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.

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