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Affiliate Announcements

Tote Ireland Launches Managed Affiliate Programme with Income Access

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Tote Ireland Launches Managed Affiliate Programme with Income Access

Programme for Irish pool betting site will be managed in-house by Income Access team using company software

 

Montreal, QC. 5th April 2018 – Tote Ireland, the Ireland-based pool betting site, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access’ affiliate team, which will use the platform to maximise customer acquisitions globally.

Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to participate in bets with others, with the awarded amount determined by the number of winning tickets. The brand offers Tote bets from Ireland, the UK, USA, Hong Kong, France and Dubai. Tote Ireland also offers Colossus Bets pools for football and other sports, in addition to betting markets for Irish greyhound racing.

The programme will be powered by the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ award four times since 2013. Through the platform, Tote Ireland will offer affiliates a tiered 25% to 40% revenue share commission.

Rewarding the efforts of member affiliates, Tote Ireland employs a policy of paying commissions on both winning and losing bets. Affiliates will also benefit from the joint expertise of both Tote Ireland and the Income Access affiliate team, while a full-time designer develops creative materials to promote new account sign-ups and player bonus offers.

Embracing a “Win Big” philosophy, Tote Ireland is dedicated to offering unique products, which can offer players big returns for small stakes. To showcase this loyalty to its players, the brand runs weekly promotions through its Tote Rewards scheme and rewards VIPs with a Best Price Guarantee, percentages back on their monthly wagering and a dedicated account manager.

For the month of April, Tote Ireland will focus its promotional efforts on the major Aintree and Punchestown racing festivals. Tote will also offer regular promotions on Irish racing throughout the month.

Tote Ireland is also proud to affirm that all profits are re-invested in the Irish horse racing industry.

Tim Higgins, CEO of Tote Ireland, said: “We partnered with Income Access to reach the widest possible audience and to ensure that our programme meets and exceeds the required standards for betting and advertising. With our new customer-facing website and mobile app, extensive international pool betting and Tote Rewards loyalty programme, we believe we have one of the best online betting products on the market.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Tote Ireland is known as ‘the home of pool betting’ and has truly lived up to that standard. We’re proud that both our affiliate platform and management services have been trusted with supporting its continued growth and maximising player acquisition from all corners of the globe.

For more information about the new affiliate programme, please contact Tote Ireland.

About Tote Ireland:
Tote Ireland Limited has been the home of pool betting since 1930. Established to provide betting at Irish racecourses Tote has grown into an international online hub offering horse racing pool betting from Ireland, the UK, France, USA, Dubai and Hong Kong. Tote has also expanded to offer pool betting on football, greyhound racing and other sports.

Affiliate Announcements

Betsson Group Affiliates named sponsor of iGaming Club London ’23

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Betsson Group Affiliates named sponsor of iGaming Club London ’23

 

Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.

Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.

The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.

The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.

Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.

“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”

Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”

Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”

iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.

Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.

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Affiliate Announcements

PartnerMatrix inks new affiliate channel deal with AdmiralBet

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PartnerMatrix inks new affiliate channel deal with AdmiralBet

 

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.

Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.

Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.

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Affiliate Announcements

QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

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QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

 

We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.

Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.

Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.

All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.

“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.

“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.

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