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Affiliate Announcements

Better Collective expands in Denmark

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Better Collective’s Co-founders receive lifetime achievement award

Better Collective has acquired all the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten.com brand, establishing their position as the leading iGaming affiliate in Denmark.

 

April 4th, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has strengthened its foothold on their home turf, by acquiring the Danish affiliate activities from the companies Xperten Ltd and Xpert Ltd. This is their second acquisition this year, and the tenth acquisition within a 12-month period.

Home field advantage

The acquisition is reaffirming Better Collective’s position as the market leader in Denmark. Founded in 2006, Xperten Ltd, and later Xpert Ltd, have built up a portfolio with prominent Danish brands, including SpilXperten.com, which has developed a loyal user base since it began more than 10 years ago .

The acquisition fits perfectly with Better Collective’s long term strategy. Better Collective has always preferred to build strong positions within well-regulated and established European markets. Regulated markets offer more long term stability, as well as a healthier marketplace, with more legislative structure in relation to how to approach affiliate marketing from a compliance perspective.

Over the next twelve months, Xperten Ltd and Xpert Ltd will remain involved with the acquired portfolio of sites as they become integrated into the pre-established working systems for Danish products and sites at Better Collective’s Copenhagen office.

Michal Kopec, Head of M&A at Better Collective: “After making a number of international acquisitions it’s a real pleasure to finalize a deal in Better Collective’s home country. We have known the sellers  for a long time, and we know they represent quality and values in perfect alignment with Better Collective. We are confident that we along with the founders can grow the great products in the coming 12 months, and beyond

Jesper Søgaard, CEO & Co-Founder at Better Collective: “We have always been strong in the Danish market, but acquiring the Danish activities from Xperten Ltd & Xpert Ltd makes us the unquestionable market leader here in Denmark. Our long term M&A strategy has always been to further strengthen our position at the top of the European iGaming affiliate market. This tenth acquisition is another strong step for us in reaching this goal.

Søren Kristensen, co-founder at Xperten Ltd & Xpert Ltd: “It’s been really great developing and celebrating the achievements of our website portfolio over the past 11 years. We’ve always had a good relationship with the team at Better Collective, and we  are happy that we are able to hand over our successful products to a group with such a great track record and approach to the industry.

 

Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory and SmartBets, the odds comparison platform made personal.

Affiliate Announcements

Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site

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Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site

 

Nottingham-based affiliate marketing agency Double Up Media has announced the relaunch of one of the UK’s most popular comparison websites, Best Bingo Websites.

For more than a decade, Best Bingo Websites has been consistently rated as one of the best comparison sites for online bingo players, enabling them to find the best value bonuses, promotions and UK-licensed bingo sites.

The newly relaunched Best Bingo Websites brings together the trusted reputation of this much-loved brand with Double Up Media’s web development expertise and in-depth experience in online gambling affiliation.

The site redesign has been 12 months in the making and takes a player-centric approach. The new layout has been designed in a logical way with a close attention to UX, enabling players to find exactly what they want, quickly and easily.

The new site is also packed with fresh, fun and well-researched content, including in-depth game and bonus guides. All bingo site reviews have been overhauled to give players even more information, helping them to make an informed choice when looking for the perfect place to play.

The vision of Best Bingo Websites is to be the number one online bingo comparison site. In keeping with this aim, the revamped site now has an increased selection of the best UK-licensed bingo sites, offering excellent value for players. Top brands currently available on the site include Bet365 Bingo, Betfred Bingo, Heart Bingo, Mecca Bingo and Tombola to name a few.

Double Up Media’s commitment to responsible gambling means Best Bingo Websites includes extensive guidance about Safer Gambling resources and tools, including links to responsible gambling organisations, such as GamCare, Gamble Aware and GamStop.

Director of Double Up Media, Pavlos Sideris, said: “We’re delighted to be relaunching such a well-respected bingo comparison website. Best Bingo Websites visitors are sure to love the bold redesign and insightful new content, which includes in-depth reviews of even more of the UK’s best bingo sites. We are fully committed to offering bingo fans the most comprehensive, trustworthy and responsible online gambling resource, ensuring they have all the information they need when deciding where to play.”

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Affiliate Announcements

BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women – By Women

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BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women

 

BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it has officially launched its public-facing site. All content on the site is written, created and produced by women content creators to explicitly provide sports betting news, information, odds and statistics for women bettors of all skill levels.

While most sites which target the women-bettor demographic segment their offering by exclusively discussing women’s sports, BettingLadies.com differentiates itself through the discussion of both women’s and men’s sports. This mixed approach to female-targeted content enables bettors to participate in and enjoy wagering opportunities around dominant leagues such as the NBA, NHL and MLB, while also embracing the emerging market of women’s sports betting.

“The genesis of BettingLadies.com is about making sports betting more accessible for women. I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience,” said Val C. Martinez, CEO and founder of BettingLadies.com. “Multiple studies have found that nearly a third of the betting market is women, however the opportunities for female-centric content have been limited. While there are women content creators in the market, I strategically saw whitespace and wanted to create a new space where bettors could consume content from like-minded female sports fans, as well as build a platform where female creators can find a voice in the emerging sports betting market.”

Martinez brings more than 20-years experience as a banker and financial executive, leading large business groups in major financial institutions, to her role as founder of BettingLandies.com.

In addition to daily news from the sports world and daily betting lines, BettingLadies.com currently hosts the following signature elements:

  •  BettingLadies.com Community – Sign up and meet, interact and discuss betting with like-minded women.
  • Lady Locks – Daily videos provide insights and betting information on the day’s biggest sporting events.
  • Betting Guides – Educational videos, tutorials and how-to’s for all betting skills from beginners to the advanced.
  • Tarot Reading – A fun free-to-play game for users to get their fortune on different sports betting experiences.

The site’s most noted content creator is a professional wrestler and sports broadcast talent Danielle Kamela. In addition to writing for BettingLadies.com, Kamela creates the site’s signature digital asset, the daily “Lady Locks” series, which posts to Instagram, Facebook and Twitter.

“What drew me to working with BettingLadies.com was Val’s vision to create an approachable, judgement free and inclusive community, built on educating and supporting the growth of women bettors across the country,” Kamela said. “As a fan and bettor of all sports, Lady Locks provides me the opportunity to be flexible in the content I create, moving seamlessly from NBA to MLB games and NFL games in the fall. I’m excited about the future of this site and giving a voice to women bettors.”

In addition to Kamela, BettingLadies.com has plans to expand to more than a dozen featured personalities in the coming months.

“Beyond the launch, our goal is to evolve BettingLadies.com to be synonymous with the betting experience for women. We’ll soon begin creating in-person regional betting events based on the growth of our community,” said Martinez. “We’re continually looking for new affiliate partners, as well as voices and creators, to scale and expand our content to new mediums, social platforms and sports. As a true first mover in this category, we see nothing but potential for the future of women sports bettors.”

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Affiliate Announcements

Vahe Khalatyan appointed new PartnerMatrix CEO

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Vahe Khalatyan appointed new PartnerMatrix CEO

 

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.

Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.

His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.

Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.

In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.

Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.

This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.

PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.

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