Connect with us

Affiliate Success

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

Published

on

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

 

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.

Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.

Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.

The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.

Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”

She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.

“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”

Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.

Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.

“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.

“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”

For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: sales@affiliateinsider.com 

Affiliate Success

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

Published

on

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

 

Lavrenty Gubin will present a report on the key elements of a successful casino

There is a series of conferences and exhibitions to take place in Kiev in the coming months due to the upcoming gaming business legalization.

The Kyiv iGaming Affiliate Conference will take place in the capital of Ukraine on December 18, 2019.
The core topic of the conference is gaming business legalization in Ukraine and adoption of international experience in the field of regulation.

Lavrenty Gubin, Marketing and PR Director of Storm International, was invited to the conference as a speaker to cover the land-based casinos sector. Lavrenty will make a presentation on the international experience required to open a brand new casino like Shangri La Tbilisi or SL Casino Riga.

The conference will gather government officials, operators, software developers, marketers and other industry professionals to discuss the future of the Ukrainian gaming business. The conference is run by Smile Expo, a well known industry events organizer in Western Europe and CIS.

Conference website: affiliateconf.com.ua

Continue Reading

Affiliate Success

Three-peat for the King Billy Affiliate Program at the SBC Awards!

Published

on

Three-peat for the King Billy Affiliate Program at the SBC Awards!

 

We should know by now that King Billy Casino was bound to be in the limelight for one more time. True to the words of the great Brazilian writer Paulo Coelho “Everything that happens once can never happen again. But everything that happens twice will surely happen a third time.”, King Billy does it for the third time in a row.

So, after being shortlisted at the prestigious iGB Awards (and from there, winning it all), being shortlisted again at the prestigious EGR Awards, the King Billy Affiliate Program has now also been shortlisted at the prestigious SBC Awards (event to be held on December 3). Moreover, the operator is also on the SBC Awards short list for Casino Rising Star.

We asked the mastermind behind this tremendous streak, Ruslan Legenzov, King Billy Head of Affiliates to share his feelings with us and a few words about this new distinction. He was, understandably, in a state of euphoria:

“This is beyond our wildest dreams! To complete the “Big 3” of the industry’s annual biggest awards shows, by being short-listed in each and every one of them fills us all with immense pride. At King Billy Casino, we set out with a single goal in mind: to move beyond the commission and offer to our affiliates a program never seen before. We are happy that our effort is recognized by both judges and Affiliates!”

The SBC Awards, now in its 6th year, recognize the achievements of operators, affiliates and suppliers from across all major disciplines including payments, marketing, platform providers and data. The Awards will be held at Battersea Evolution, in the heart of London, bringing together 700 gaming industry delegates.

King Billy Casino is a new generation online casino, available in 5 languages (English, German, Russian, Finnish and Norwegian and soon Japanese) with an impressive record in awards and an amazing variety of games providers and features. King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

Continue Reading

Affiliate Success

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?

Published

on

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?

 

On October 18, Smile-Expo held the first Georgia iGaming Affiliate Conference in Tbilisi. The event was dedicated to the specific nature of online and offline gambling business operations, Georgian gambling market prospects, and casino promotion using affiliate marketing.

The conference brought together casino managers, affiliate network representatives, government officials, webmasters, arbitrage experts, SEO specialists, as well as gambling regulation and taxation professionals.

Speakers’ presentations

Sviatoslav Slaboshpitskiy, Head of SEO at Digital Choo (DC), spoke on the topic: The Art of War in SEO: How to Win the iGaming Niche. The speaker stressed that one should develop niche websites to achieve efficient results. At the same time, it is significant to analyze the response and to evolve resources showing the best performance. Sviatoslav also talked about the rules of SEO team building. The expert recommended entrusting the content creation to single-discipline specialists as well as developing checklists and tutorials for newcomers.

Dmitriy Makarov, CEO at Zlodei Advertising Agency, and Gleb Sanzharevsky, CMO at Zlodei, made a collaborative presentation dedicated to ad placement on YouTube and Twitch. They explained that promotion via influencers could increase conversion better than direct advertising. The experts stressed that user stories and popular memes made ads more fruitful.

Nikola Minkov, CEO at Serpact, examined the application of the so-called Featured Snippets, zero blocks in the search results. According to the speaker, Google provides users with such snippets in 40% of the queries. They allow online resources to generate organic traffic and enhance the click-through rate.

The audience was intrigued by Ketevan Bitskinashvili, Chief Financial Officer at the Ministry of Finance of Georgia. The speaker told them about the special features of the Georgian gambling market regulation. She mentioned that the cost of gambling permissions depended on a venue type, a target region, and a number of installed gambling machines. The same parameters affect tax rates.

Ms. Ketevan stated that Georgia had already issued 214 gambling licenses. 20 casinos are operating in the country now. 10 of them are located in Batumi and its suburbs, 6 in Tbilisi, and one each in Gudauri, Tskhaltubo, Kazbegi, and Sighnaghi.

Giorgi Gvenetadze from Adjarabet raised an issue of online casino customer acquisition. The speaker believes that the core feature of advertising banners used by Georgian casinos is the availability of luxury car images. Besides, promotion messages mostly appeal to senses of beauty, control, and simplicity.

Panel discussion

The conference featured a panel discussion titled ‘Offline and online casinos. Review of tools for the competition for user attention’. It involved:

Shota Amiranashvili, President of the Association of casinos in Adjara;

Levan Kavtaradze, Director of Gaming department at Pokermatch;

Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet;

Lavrentiy Gubin from Shangri La Casino, an invited guest.

Experts said that primary advantages of land-based casinos included reach experience of the gaming process, expensive surroundings, and staff attentiveness. Virtual gambling platforms are lack of these aspects. Therefore, discussion participants think that offline gambling venues will never shift to the online space.

Speaking about the most in-demand gambling entertainments, specialists highlighted simple and user-friendly games like roulettes. Moreover, they noted that poker was becoming less popular because of the high buy-in. Currently, we can see a crypto casino trend, as such platforms ensure anonymity.

Participants also focused on the state regulation of the gambling market. According to them, countries failing to regulate the gambling business lose money that could go to the government budget as taxes. One more fact specified: gambling advertising bans give an impetus to look for new audience engagement channels.

Afterparty

The conference ended with a party. Guests, speakers, exhibitors, and sponsors were able to enjoy live music, Georgian sweets, beverages, and snacks. The afterparty allowed participants to communicate in a relaxed atmosphere and establish useful business contacts.

We express our gratitude to the Afterparty Sponsor, NOFLEAD gambling resource, helping to carry out the afterparty in an extremely comfortable environment.

Sponsors, exhibitors, and participants

Companies offering various iGaming goods and services introduced their solutions and services in the exhibition area. Event sponsors were exhibitors as well.

Badge and Bag Sponsor: Digital Choo, an international marketing agency with deep expertise in gaming.

Exhibition Area Sponsor: SoftGamings, a provider of advanced В2В solutions for online casinos.

Afterparty Sponsor: NOFLEAD, an online gambling resource aimed at both beginners and experienced gamblers.

Lanyard Sponsor: ZLODEI, an advertising agency with deep expertise in native advertising.

By the way, attendees were able to examine a stand by IBCCS TAX, an international company providing a wide range of fiduciary services.

Another event participant was Partners.io, an affiliate network for cryptocurrency gambling programs.

The Smile-Expo team expresses its gratitude to sponsors, speakers, and exhibitors for participation in the conference. We look forward to seeing you at the next events dedicated to gambling and affiliate marketing.

Continue Reading

Groups

Latest News

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference
Affiliate Success5 days ago

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

  Lavrenty Gubin will present a report on the key elements of a successful casino There is a series of...

GambleRock.com Opens Doors for Online Gambling Affiliates GambleRock.com Opens Doors for Online Gambling Affiliates
News7 days ago

GambleRock.com Opens Doors for Online Gambling Affiliates

  There has been a lot happening on GambleRock’s social gambling engine in recent months. The rapidly expanding iGaming market...

SiGMA’19 makes history with record attendance numbers SiGMA’19 makes history with record attendance numbers
News1 week ago

SiGMA’19 makes history with record attendance numbers

  15,000 delegates make it SiGMA Group’s biggest show yet  SiGMA Group’s biggest show to date closed its doors last...

SBC Rising Star SBC Rising Star
News3 weeks ago

All rise! King Billy is a Casino Rising Star

  Well, the writing was on the wall. With 7 major industry distinctions in only 2 years of operations (6...

Three-peat for the King Billy Affiliate Program at the SBC Awards! Three-peat for the King Billy Affiliate Program at the SBC Awards!
Affiliate Success1 month ago

Three-peat for the King Billy Affiliate Program at the SBC Awards!

  We should know by now that King Billy Casino was bound to be in the limelight for one more...

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event? First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?
Affiliate Success1 month ago

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?

  On October 18, Smile-Expo held the first Georgia iGaming Affiliate Conference in Tbilisi. The event was dedicated to the...

The AskGamblers Awards Finalists’ Names Are In The AskGamblers Awards Finalists’ Names Are In
News2 months ago

The AskGamblers Awards Finalists’ Names Are In

  The AskGamblers team is happy to announce the AskGamblers Awards finalists’ names are in and ready to share. For...

What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards! What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!
Affiliate Success2 months ago

What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

  King Billy Casino has been making quite some noise with its Affiliate Program this year. The program has gained...

The nomination period for the AskGamblers Awards is about to end The nomination period for the AskGamblers Awards is about to end
News2 months ago

The nomination period for the AskGamblers Awards is about to end

  The third edition of the prestigious AskGamblers Awards is well underway and this is the last call for all...

Kyiv iGaming Affiliate Conference results Kyiv iGaming Affiliate Conference results
News2 months ago

How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

  On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate...

Advertisement

Trending

Skip to toolbar