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Things must change

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Things must change

 

James Ashton from FindMyUKCasino.com says that affiliates targeting self-excluded players are damaging the entire industry

The relationship between online casino operators and affiliates is under more strain than ever before as regulators and watchdogs continue to tighten responsible gambling requirements.

The UK Gambling Commission has made clear that operators are ultimately responsible for the content that is published on their behalf by affiliates.

This has forced online gambling brands and their affiliate managers to audit their publisher partners and set guidelines for the responsible marketing of their sites.

As a professional online casino affiliate committed to responsible and compliant marketing, we have welcomed this approach as we believe it is also our responsibility to protect players.

This has seen us carry out major changes to our site, from ensuring significant and full terms and conditions are always next to bonus offers via auditing and reworking content.

For example, our best online casino page only lists four of our partner online casino brands with those listed scoring the highest during our review process.

Other online casino affiliates list hundreds of online casinos under their best online casino pages in a bid to maximise revenues from what is usually a high-volume traffic page.

We believe players searching for best online casinos are looking for information about the brands that stand out above the rest – listing hundreds to maximise commission is therefore irresponsible.

There are plenty of online casinos affiliates just like us, affiliates that care about players and being responsible over trying to turn a quick profit. But there are some that are not.

Recently I have seen a growing number of online casino affiliates creating content aimed at UK players that have self-excluded, pushing them to non UKGC-licensed websites.

These publishers are writing ranking pages around terms such as “Online casinos not on GamStop” when we all know that UKGC-licensed operators must work with GamStop.

These ranking pages then list tens or even hundreds of online casino sites that hold licenses from Curaçao and other offshore jurisdictions.

The only reason for creating content around these terms is to target those that have self-excluded because they believe they have a gambling problem or acknowledge the have an addiction.

This is disgraceful behaviour on behalf of the affiliate and is doing untold damage to publishers that believe the foundation of their business is to protect all players, not just the most vulnerable.

Some publishers have stopped short of actually listing online casinos that are not on GamStop and that don’t hold a UKGC licence, but have still created content around these terms.

Again, this is clearly aimed at drawing players searching for these terms to their sites, and then pushing them to other articles and reviews where they are encouraged to sign up and play.

Online gambling operators should also be concerned; some of the publishers creating these sorts of pages are among the largest in the industry and also promote UK-licensed brands.

These operators should be concerned about what impact partnering with affiliates that undertake such black hat techniques might have on their licence should the UKGC find out.

This practice needs to be addressed as a matter of urgency; online casino affiliates publishing such pages should do the right thing and take them down.

UK-licensed online casino operators should better audit their partners – just Google “Online casinos not on GamStop” and you can easily see who is creating content around these terms.

Once they have identified the culprits, they should issue an ultimatum – remove the page or they will cease working with them. This is the only way to protect players and, ultimately, their licence.

On a personal and professional note, it really is a shame to see that some affiliates do not see that their ultimate responsibility is to ensure that players are properly protected.

To do this, they need to provide them with the information they need – including T&Cs – about online casinos to enable them to make an informed decision about where to play.

They should make players aware of the resources available to them if they do feel they have a problem, such as GamStop, and not use it as a technique for acquiring new players.

There are plenty of affiliates out there doing great things when it comes to responsible gambling and compliance, which makes it such as shame that a small number are behaving so badly.

This is not only damaging to online gambling operators and affiliates, but also to the UK players they are pushing to these offshore sites.

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7 Rules For Online Gambling

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7 Rules For Online Gambling

 

Read these 7 tips before you begin to gamble online.

1. The Law

There is a reason why this is number one on this list. It’s because the laws varies as to whether it is legal for you to gamble online. Know your states local laws before you begin to gamble on the Internet. If you are unsure, contact your local authorities, or as a reference, visit this site: http://www.gambling-law-us.com/State-Law-Summary/

If you are outside of the United States, the same advice still applies. Do a search on the Internet or contact local authorities to determine whether it is legal or not for you to gamble over the Internet.

2. Casino Research

Keeping track of trustworthy casinos is the primary reason this website exists. I would still suggest you do your own investigation before making the first deposit. This includes your opinion of the website. Is it a shallow website without much content? Do they have customer service numbers and email addresses posted in a visible manor? Are their policies, terms, and condition statements vague or short? These are all ways to determine just how serious the company is about their operation.

Additionally, search for message boards and forums for any information regarding the casino in question. There are few websites like Casinofy that “approve” or suggest casinos. That does not mean it’s a reliable casino. Seek out more than one positive review for a casino.

3. First Time Playing

Almost all casinos and online poker rooms allow you to play for free. Once an account is made, there will be options to play for free, or play for money. Be smart! Play for free for a while. You may find out you don’t like a certain game, or the way the casino operates. This is your chance to move on before you make that first deposit.
If the casino does not offer the chance to make a free account, that would be a cause for concern. Move on to another casino if this is the case.

4. Payouts

Most importantly, when we sign up for a casino, most are thinking about winning! That’s the fun of gambling. Being a safe gambler means understanding that winning at a casino is not a given; however it’s a huge rush of excitement and adrenaline when it happens!
In the case that you win, you will want paid! Read the casinos payout conditions. Be sure that there are no stated stipulations that could prevent you from accessing your money outside of the online casino.

5. Customer Support

As stated earlier, customer support is an important way to judge the quality of the online casino. Research to make sure there are multiple ways to get in touch with casino staff. 24-hour phone numbers live online chat and email addresses are common industry standard customer services. It’s actually a great idea to call the customer service numbers and talk to the individual. Ask them a question or let them tell you about their sign-up bonuses.

6. Know The Game

This is no different with land-based casinos. Know your specific game rules before you begin to play. Different casinos will have different in-house rules that always apply first before what you are used to, or what you experienced elsewhere. Additionally, online casinos choose different software vendors. All software vendors and their licensees are not created equal. Read before you bet!

7. Adopt A Playing Style

With a land-based casino, you are often forced to play at a certain speed. You also don’t always have a nice dealer that will explain the difference in games or even how to play to you. I’ve made the same “first timer” mistakes myself. That ends up in loosing money fast!

After you research the in-house rules, be sure to use your own personal playing style with the games. Take your time! Think about your bets. Even more so, do some research on game strategy. There is plenty of free information available on the Internet that gives you an edge at playing the games. I will warn you that some “strategy” scams do exist. Use only free information, and carefully consider the tips or techniques before you employ them. After all this, HAVE FUN!

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Live Dealers Prove Big Draw for Online Casinos

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Live Dealers Prove Big Draw for Online Casinos

 

The online casino experience has come a long way in recent years. Gone are the simple and unappealing presentations that players encountered with their favourite games. They’ve been replaced by attractive and exciting displays that not only replicate the physical-casino setup but are beamed directly from specialised studios with live dealers in charge of the action. 

It’s all down to the power of the internet and the development of newer technologies that allow the best live casinos online to provide thrilling playing and betting experiences for their customers all over the world. And it’s the widespread availability of increasingly reliable broadband internet that has made it possible for just about every adult that’s eligible to take part and enjoy themselves without leaving the comfort of their homes.

This is why online gambling has taken off in recent years, and in places like the United Kingdom — where betting and gambling are enormous pastimes and a giant industry worth £14.3 billion a year — it’s taking an ever-larger slice of the gambling space pie. According to the most recent figures from last year, online gambling in the UK is now worth £3.2 billion annually, a 3.9% rise on the figures from the previous year. 

People are playing on their desktops, laptops, tablets and, increasingly, their smartphones as the best live casinos are typically configured to work on the entire range of popular devices in use today. It’s not only the convenience of online casinos that’s providing such an attraction, but the time and cost savings too — why drive or fly to a casino and stay at a hotel when you don’t have to?

 

What Happens at Live-Dealer Casinos?

Online casinos with live-dealer features are broadcast via the internet from studios in various parts of the world. They have everything you’d expect from a physical casino depending on the type of game you’re playing — roulette, poker, blackjack, baccarat and a whole lot more. When you sign up for an account at one of the best online casinos, you’ll typically be offered a promotion or bonus that may include cash sums that you can start using straight away to place bets — so an initial deposit might not be required. 

You’ll be able to interact with the dealer and everything is done in the same way as an offline casino. If you’re playing a card game like poker, for instance, the cards will be real and not a graphic, like they were in the early days of online casinos. The dealer will shuffle them, and you can place your bets, all in real-time, giving you the experience of being at a physical casino. As well as interacting with the dealer, you may also be able to chat with your fellow players — usually via a live chat feature.

 

Added Benefits of the Best Live Casinos

If you’re used to playing at physical casinos and are now spending more time at some of the best live casinos online, you’ll have surely noticed that there are additional attractions to the latter. They may have innovations you won’t find at offline casinos such as giant wheels spun by live presenters in games that are specially created for the online casino experience — Crazy Time from online casino provider Evolution Gaming is one such example. 

Plus, there’s added graphics to make the experience of remote playing and gambling all the more exciting, and the best studios are fitted out with the latest in lighting and other elements so that they look vibrant, inviting and make you want to stay and play. 

It turns out that you can bet on live dealer online casinos to offer a great time every time you visit.

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TheBigFreeChipList.com Has Rebranded To Chipy.com

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TheBigFreeChipList.com Has Rebranded To Chipy.com

 

Welcome To TheBigFreeChipList’s New Identity

The leading gambling portal, TheBigFreeChipList, has rebranded itself as Chipy.com to better reflect the company’s current goals and objectives. The new identity was meant to bring awareness to the company’s offerings, as the new domain name is more tuneful, shorter, and easier to remember.

TheBigFreeChipList is not gone for good – the company has implemented a restructuring process without losing its brand essence whatsoever. Players will find the same top-quality online gambling content in the same user-friendly approach. The rebranding has only targeted the gambling platform’s name, without changing the interface of the website.

Chipy.com is renowned for its Playground section and the Community Shop, two unique features on the market. The reason for the Playground’s originality is that the section hosts an excellent selection of games, where gamblers can play using Chipy coins, the website’s exclusive currency, for a chance to win.

With the Chipy coins, players can visit the Community Shop, a virtual shopping section, and indulge themselves with a generous collection of fun items. They have the opportunity to turn their coins into actual money by purchasing “Real Money Items”, acquire exclusive bonus offers by visiting the “Shop Bonuses” section, as well as getting hold of some really cool “Avatar Items”.

A Foray Into The Past

The company was established in 2012, under the name of TheBigFreeChipList, and was an immediate success. Only a few months after its launching into the online gambling industry, the Bonus Blog section of the site became extremely popular among gambling aficionados. This section is enjoying a lot of popularity in the present day as well.

It didn’t take long for TheBigFreeChipList to become one of the most trustworthy and reputable online gambling portals in the industry. Its offerings have always consisted of wide-ranging lists of online casinos rated and reviewed by real players, first-class collections of casino bonuses, entertaining game titles, and top software providers. And last but not least, an extensive and reliable news section aimed to bring users the latest gambling news.

Final Thoughts

TheBigFreeChipList has passed on its legacy to Chipy.com with the purpose of finding a balance between old and new, without losing its brand essence. The new identity represents the company in the online gambling industry and all the interconnected assets that come with this change are meant to propel Chipy.com into one of the best online gambling platforms on the market.

Chipy team believes that this change is important for further development and is hopeful that will bring significant benefits not only for the gambling portal but also for the players – as this rebranding process was before anything else an improvement meant to help users easily and efficiently retain the name of the website.

 

Be sure to check out chipy.com and keep an eye out for all the fun surprises this rebranding has brought with it!

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