News
Things must change
James Ashton from FindMyUKCasino.com says that affiliates targeting self-excluded players are damaging the entire industry
The relationship between online casino operators and affiliates is under more strain than ever before as regulators and watchdogs continue to tighten responsible gambling requirements.
The UK Gambling Commission has made clear that operators are ultimately responsible for the content that is published on their behalf by affiliates.
This has forced online gambling brands and their affiliate managers to audit their publisher partners and set guidelines for the responsible marketing of their sites.
As a professional online casino affiliate committed to responsible and compliant marketing, we have welcomed this approach as we believe it is also our responsibility to protect players.
This has seen us carry out major changes to our site, from ensuring significant and full terms and conditions are always next to bonus offers via auditing and reworking content.
For example, our best online casino page only lists four of our partner online casino brands with those listed scoring the highest during our review process.
Other online casino affiliates list hundreds of online casinos under their best online casino pages in a bid to maximise revenues from what is usually a high-volume traffic page.
We believe players searching for best online casinos are looking for information about the brands that stand out above the rest – listing hundreds to maximise commission is therefore irresponsible.
There are plenty of online casinos affiliates just like us, affiliates that care about players and being responsible over trying to turn a quick profit. But there are some that are not.
Recently I have seen a growing number of online casino affiliates creating content aimed at UK players that have self-excluded, pushing them to non UKGC-licensed websites.
These publishers are writing ranking pages around terms such as “Online casinos not on GamStop” when we all know that UKGC-licensed operators must work with GamStop.
These ranking pages then list tens or even hundreds of online casino sites that hold licenses from Curaçao and other offshore jurisdictions.
The only reason for creating content around these terms is to target those that have self-excluded because they believe they have a gambling problem or acknowledge the have an addiction.
This is disgraceful behaviour on behalf of the affiliate and is doing untold damage to publishers that believe the foundation of their business is to protect all players, not just the most vulnerable.
Some publishers have stopped short of actually listing online casinos that are not on GamStop and that don’t hold a UKGC licence, but have still created content around these terms.
Again, this is clearly aimed at drawing players searching for these terms to their sites, and then pushing them to other articles and reviews where they are encouraged to sign up and play.
Online gambling operators should also be concerned; some of the publishers creating these sorts of pages are among the largest in the industry and also promote UK-licensed brands.
These operators should be concerned about what impact partnering with affiliates that undertake such black hat techniques might have on their licence should the UKGC find out.
This practice needs to be addressed as a matter of urgency; online casino affiliates publishing such pages should do the right thing and take them down.
UK-licensed online casino operators should better audit their partners – just Google “Online casinos not on GamStop” and you can easily see who is creating content around these terms.
Once they have identified the culprits, they should issue an ultimatum – remove the page or they will cease working with them. This is the only way to protect players and, ultimately, their licence.
On a personal and professional note, it really is a shame to see that some affiliates do not see that their ultimate responsibility is to ensure that players are properly protected.
To do this, they need to provide them with the information they need – including T&Cs – about online casinos to enable them to make an informed decision about where to play.
They should make players aware of the resources available to them if they do feel they have a problem, such as GamStop, and not use it as a technique for acquiring new players.
There are plenty of affiliates out there doing great things when it comes to responsible gambling and compliance, which makes it such as shame that a small number are behaving so badly.
This is not only damaging to online gambling operators and affiliates, but also to the UK players they are pushing to these offshore sites.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
Awards
2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.
The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.
Recognizing innovation and performance in affiliate marketing
The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.
In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.
2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.
Commitment to transparency and scalable growth
Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:
“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”
A high-performance affiliate ecosystem
2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.
The program combines:
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advanced gamification tools
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flexible commission models
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real-time performance analytics
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proactive compliance monitoring
This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.
Strengthening its position in the global affiliate market
The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.
By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.
About 2RBO Affiliates
2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.
About the International Gaming Awards (IGA)
The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.
Conferences
Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.
This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.
Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.
The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.
Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”
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