ThePOGG.com is proud to announce the relaunch of its website. Following on from ThePOGG.com’s recent accreditation as an ADR by the UKGC and the expansion of ThePOGG network to include POGGStrategies and POGGWebmasters comes the relaunch of the original site. With an increased emphasis on user experience, particularly for mobile users, the new site continues to offer a high quality complaints resolution service which has been expanded to address affiliate complaints through the introduction of POGGWebmasters.
The new site is far more intuitive for users and this together with the decrease in page loading times ensures optimum user experience. The site design itself is fresh, current and innovative; its goals to let players know about all the services offered and to highlight that ThePOGG is ultimately there for their protection. Now players will find it easier to locate our quality casino reviews, submit a casino complaint, or use our forums to discuss anything related to gambling.
“I’ve long felt that the design of ThePOGG.com failed to effectively convey the strength and quality of the content we were publishing and left us looking like one of the crowd rather than leaders within our field. The new design that John Wright has put together far more effectively showcases the unique approach to affiliate marketing we’ve taken and offers users a significantly improved experience. It’s been a long time in coming, but the design of the site now lives up to the high standards set by our content and services.” Duncan Garvie – Manager and ADR Official for ThePOGG.com
“I strongly feel that ThePOGG.com is one of the more important casino portals online. I know the quality of reviews, complaints, fairness reports and audits are some of the best around and I wanted to ensure the design relayed the quality of work put in. Although the content and value remains just as strong as it was before, the new design is a big step in the growth of ThePOGG. As much as the site aims to be a valuable resource for players, I find it to be equally valuable to affiliates.” John Wright – Gaffg.com
The design team made a conscious effort to avoid the use of banners and other calls to action that can detract from usability. This allows a clearer pathway for users to navigate their way through the site ensuring that their journey is intuitive and their experience positive.
Improved Speed and Mobile Functionality
The new site design features a significantly shorter load time and faster more responsive design for users of mobile devices. Site load speed has a direct impact on user experience and it was one of our big concerns to decrease load time when creating the new design. The previous design was not mobile friendly and with many casino portals reporting their mobile traffic being greater than their desktop traffic, it made sense to upgrade the website to meet user needs.
Unique Selling Points
ThePOGG has many features that are resources for players that cannot be found elsewhere
- Detailed & honest Casino Reviews
- ADR Accreditation by the UKGC
- Casino Complaints
- Deposit Guarantee Seal
- Player Terms & Conditions Monitoring
- Slots Reviews & RTP Data
- Audit Reports
- Fairness Reports & Game Testing
ThePOGG.com offers several innovative and completely unique resources to both player and industry users. The Terms and Conditions Monitoring Service is exclusive to the site offering customers protection from retroactively changed Terms and Conditions. The Fairness Reports section investigates credible player concerns relating to game fairness through extensive statistical analysis. The Deposit Guarantee Seal offers players a level of security that is unparalleled in the affiliate market – no other affiliate portal actively offers to refund a player’s deposit if a casino recommended by them is found to treat a player unfairly. The Auditing Service gives operators the opportunity to receive in-depth feedback relating to their operation in order to provide customers with the best possible experience at their casino. Players can also access published Audit Reports that allow a greater level of insight into the service an operator provides. The Casino Reviews listed on ThePOGG.com are the most rigorous and robust to be found in the industry. They give honest and accurate reflections of the services provided by online operators and most importantly for player peace of mind: placement and recommendation on ThePOGG.com can NEVER be bought.
ThePOGG Network has undergone significant expansion in the last 12 months with the introduction of POGGWebmasters.com and POGGStrategies.com. POGGWebmasters reviews the affiliate programs currently in operation and takes forward any complaints submitted against them for aggrieved affiliates. As part of the reviewing process Terms and Conditions are investigated thoroughly in order to allow an accurate assessment of their favorability for affiliates to be determined. POGGStrategies provides statistical analysis of casino games and details information pertaining to optimal strategies for players. It also offers hand analyzers and strategy trainers alongside fairness calculators.
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.
The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”
IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.
Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.
Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.
“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”
GiG Media reaches top 3 in EGR Power Affiliates Ranking
Gaming Innovation Group’s media affiliate business, GiG Media has been given industry recognition as one of the top three power affiliates within the gaming industry in this year’s Power Affiliate Ranking 2021.
The annual Power Affiliates list commends 25 of the most successful affiliate businesses in the global gambling industry and is referred to by EGR as “a comprehensive rundown of the biggest online gambling affiliates operating in the sector today.”
GiG Media grew from strength to strength in 2020, In December 2020 GiG Media realised an all-time high in monthly revenue and generated the 2nd highest monthly player intake over the past two years. The positive developments continued in the new year. In Q1 2021 GiG’s media business reached an all-time quarterly high in player intake and in revenue. In Q1 2021 player intake grew 56% YoY and 31% QoQ hitting an all-time high in players generated quarterly for GiG Media.
Jonas Warrer, CMO at GiG said: “ I am extremely proud that we have officially been named one of the top three Power Affiliates in this year’s EGR Power Affiliates Ranking, up nine places from last year! This is a strong testament to all the hard work and dedication the organisation has put into improving our websites, our campaigns, our IT, our content, our design, – just to name a few areas. I am happy to see that our focus on organic growth resulted in continuous improvements throughout 2020, with the aim of new all-time-highs to come throughout the rest of 2021.”
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
Does the iGaming industry struggle with integrity when it comes to reviews?
In this day and age building a successful iGaming affiliate site requires so much more than just an attractive...
Paysafe’s Income Access Partners with The Pools for Launch of New Affiliate Programme
Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate...
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked...
How Vera & John became the market-leading online casino in Japan
In most places of the world, gambling and casinos are outlawed. Likewise, under the law and regulation of Japan,...
Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award
Paysafe, a leading specialized payments platform, announced that Income Access, its marketing technology and services provider, won in the...
Metal Casino to conquer the Spanish market
When Spiffbet acquired Metal Casino the brand’s innovative community-based approach had to be adapted to a new regulatory...
Scout Gaming launches fantasy sports affiliation through Dreamsport.com
Scout Gaming has successfully launched their fantasy software in a free-to-play mode on Dreamsport.com, an IP wholly owned by...
What do Affiliates Need to Consider in NZ from a Regulatory Perspective?
Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of...
How Will Gambling Affiliates be Affected by Rule Changes in the UK?
As the iGaming market in the UK has grown exponentially since 2010, we’ve also seen associated money-making opportunities emerge in...
247Partners strengthens leadership with strategic appointment
The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate. Alex brings...
News4 years ago
Paddy Power departs the Italian market
News4 years ago
Use of Social Media for Online Gambling Affiliates
Affiliate Announcements2 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success4 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
News2 years ago
Casino Games for Real Money – Choosing One to Play
Affiliate Success4 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox
News3 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
Affiliate Announcements4 years ago
The First AskGamblers Awards Are Here and Awaiting Your Vote