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Sports Betting Thriving Despite Lockdown

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Wanna Make a Bet?

The global pandemic put North American professional sports on the shelf for nearly five months but bettors soon found leagues that they never knew existed and, well, if you’re dying of thirst in the desert and someone offers you water, you don’t ask if it’s Fiji. Soon there were millions of experts on Belarusian soccer and Taiwanese paddle ball willing to put up or shut up. Even eSports became a mainstream betting vehicle with everything from League of Legends to Madden NFL simulations.

Sports betting may not be the oldest profession but it is quickly becoming one of the most compelling. After decades in the shadows, it has recently been legitimized due to it finally being legalized in many parts of the United States. But gambling, whether it be legal or illegal, will always be pervasive because it’s fun, and potentially profitable if you know what you’re doing.

Adam Burns, an industry sportsbook director, stated, “Business is booming. “We probably took in 10 times more money than last year on the 2020 NFL Draft. It goes to show people are looking for something to bet on. The draft is always big, but I couldn’t believe how much money [was bet] when I woke up the next morning.”

In April of this year, betting was up 50 percent at New Jersey sportsbooks over last year on sports other than basketball, football, and baseball, to the tune of $21.7 million.

Prior to the reopening of sports in North America, Dustin Gouker, lead analyst for PlayUSA.com network, stated, “The rise in bets on nontraditional sports has been interesting, and with auto racing and golf closer to starting, that trend could increase.”

Books are Booming

Now that the NBA, MLB, and NHL are in full swing, business is booming even more as evidenced by reports from the best online sportsbooks in the industry. But with the king of kings, the NFL, drawing closer, the numbers are expected to soar as long as the leagues can remain open for business.

In August of 2019, a total of $744,065,765 was legally wagered in the United States and $61,762,233 in revenue was hauled in as a result. But industry experts are nearly unanimous in declaring that this August will dwarf last year’s take, not to mention what the offshore books will do as well.

But few believe the take this month will beat the record-breaking month of November 2019, when U.S. sportsbooks handled over $1.8 billion, due to the fact there is no preseason football. “It’s a reach,” opined ESPN gambling writer David Purdum when asked by US Bets whether the month that starts Saturday can break the November ’19 record, “especially without preseason football, which accounts for more than most would believe. Last August, around 25% of the total handle bet in Nevada sportsbooks was attributed to football wagers. The NBA will probably make up for the lack of football, but even then, eclipsing a regular-season football month seems unlikely.”

As Purdum noted, the NBA and NHL are both playing in August which is a first for both leagues and will only add to what should be a robust betting handle this month. SportsHandle Editor-in-Chief, Brett Smiley, echoed Purdum’s sentiments regarding his skepticism of a record handle in August of 2020, “There are so many moving parts here, including players going in and out of quarantine. Over/under on games played for any of these leagues, I mean, who knows? We’re in completely uncharted territory here and there’s too many unknowns in the equation. I think people may watch in record numbers, but hopefully people who have taken a serious economic hit — and that’s an awful lot of Americans — are not using limited resources to gamble on sports. Betting 10 bucks is fine, but that doesn’t impact handle much.”

Purdum referenced the uncertain economic times and the looming election as another hurdle to climb for a record-breaking month, “The U.S. betting market is expanding and growing. We have more visibility than ever at how much is being wagered, which may lead to some record-setting numbers in some states. Records seem to be set routinely these days. But, to me, the pandemic, the pending election, and uncertainty surrounding the economy and sports in general will, at some point, have a negative impact on the betting market.”

Whatever happens this month, one thing we do know is that Americans have a growing passion for the action. Sports betting is now mainstream and records will be routinely shattered for several years to come as more states enter the fray and become beneficiaries of all that additional tax revenue. Legalized sports betting in the USA has been a long time coming but at long last, we’re glad it’s arrived.

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Online Gaming Popularity

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Online Gaming Popularity

 

The online gaming industry is now the biggest entertainment industry in the world. It has even eclipsed movie and music sales during the pandemic. The gaming industry keeps growing year after year. It has a huge presence in the United States, but the gaming phenomenon is even bigger abroad. A quarter of all internet users are gamers, and they are not just kids anymore.

Online Gaming Convenience

Online gaming gives you an opportunity to enjoy your favorite game from anywhere, at any time. All you need is internet access, and you can enjoy the experience in the comfort of your own home.

You don’t have to spend money to buy games and play the same one again and again. You have the freedom to pick from thousands of free games available on the internet. Also, the games are easy to understand so even beginners at gaming can manage to play them.

Even while sitting alone for hours, gamers aren’t necessarily isolated. With the rise of social media, gamers have perfected the art of building communities in and around video games.

Growth of Gaming During Pandemic

Gaming has skyrocketed during the pandemic, reaching people who’d play every now and then, or even those who had previously snubbed it entirely. And at a time in which many industries are in dire straits, sales in gaming are booming.

The explosive growth of gaming during the pandemic has shown that many have found a new outlet for much-need connection in isolation. Gamers don’t just compete with strangers on the internet, but forge genuine, enduring friendships.

The Future of Gaming

Although still a relatively new segment of the industry, mobile gaming has developed at an astonishing rate. Part of mobile’s breakneck growth can be attributed to an innovative and seamless user experience which relies on engaging features such as in-app purchases and loyalty rewards. With the 5G era quickly descending upon us, these pocket-sized game consoles could transform online gaming, and make the industry even more exciting.

Conclusion

In conclusion, online gaming has changed the face of gaming entirely. Players can now find communities and friends that share their gaming tastes. Online gaming has also been able to introduce a highly competitive gaming scene for top players from all around the world to compete. All in all, online gaming has created an expansive world for not only games but also for players.

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5 Top Online Bingo Affiliate Programs

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5 Top Online Bingo Affiliate Programs

 

The rising popularity of online bingo games in the gambling industry has opened opportunities for a bingo affiliate to capitalise on it. As bingo has a high retention rate due to its community aspect, slots, scratch cards, and side games to these bingo players (while they wait for their game to start) make the game even more popular.

What Are Online Bingo Affiliates?

A bingo affiliate is a person or an organisation that agrees through registering an affiliate program to send traffic towards vendors of bingo games for financial rewards.

To become a bingo affiliate, you can join a successful bingo affiliate program available on the market. While registering, don’t just focus on the financial gain; look for these terms before accepting –

  • Higher welcome offer

  • Good loyalty program

  • Best game selections

  • Cutting edge player experience

You must stay away from un-popular affiliate programs as they may not have top bingo games to attract many customers. To get all the information about the top bingo games on the UK regulated best bingo site, check the BingoSites.net. It provides you with the necessary information you need about the best bingo sites with offers and bonuses.

Here are the Five Top Online Bingo Affiliate Programs

1) William Hill Affiliates

It’s one of the most popular casino brands with an international reach with a wide range of offers. Its primary markets are in Spain, Italy, and the UK. It also offers sports betting and William Hill Casino brands in Spanish and Italian versions.

Commission – Flat rate of revenue share – 30%.

2) Kindred Affiliates

Its affiliation is created through the 32Red affiliate program. In it, referred players get a chance to choose top bingo rooms with a unique progressive jackpot and other lucrative games. Its main markets are in the UK, Europe, Romania, Slovakia, Finland, and worldwide. It offers casino brands like 11 Gambling Casinos, 32Red, Unibet, Bingo.com, MariaCasino, iGame, etc.

Commission – Revenue share – 25 to 35%

3) 888 Affiliates

It’s a part of a bigger affiliate network created by 888.com. It provides membership to some of the most successful bingo sites with a great bingo community.

Its primary markets are in the UK, Spain, Italy, Germany, France, Belgium, and worldwide. It offers casino brands like 888 casinos, 888 pokers, 888 sport, 888 bingo, pacific poker, and 888 ladies.

Commission – Revenue share – up to 40%.

4) Betfred Affiliates

Playtech first launched it then changed to Betfred bingo to reach the highly appealing online fusion part of the game. Its main markets are in the UK, Spain, and Italy. It offers only Betfred casino brands.

Commission – Revenue share – 25% – 40%

5) Party Bingo Affiliates

It’s one of the most recent additions to the brand programs that promote some of the profitable bingo gaming brands. You can also promote all 888.com brands through this affiliation. Its main markets are in the UK, Spain, and Italy. It offers casino brands like Bwin, PartyBingo, Partycasino, and partypoker.

Commission – Revenue share – 25% – 35%

Conclusion

Whichever online bingo affiliate program you join, make sure it has the best payment options/procedures, prompt customer support, updated banners, and the best affiliate user interfaces. Before you make the call, don’t forget to carefully read the terms and compare them with other bingo affiliate programs.

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The Lottery Office Launches with Cellxpert Affiliate Tracking Platform to Give Affiliates More Tools to Improve Conversion

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Cellxpert - Lottery Office

 

Global Players Network Pty Ltd operating under The Lottery Office brand, today announced a new Lottery Office affiliate program running on the Cellxpert affiliate tracking platform. The change supports The Lottery Office’s technology stack for delivering a better affiliate experience. The platform enables affiliates to build on the reputation of one of the only licensed and regulated lottery brands in the Australian market that rewards affiliates with a comprehensive range of incentives and dedicated affiliate management. Simultaneously, the program is flexible enough to meet the modern demands of a robust, reliable, and technologically sound offering that holds up to the requirements of the most discerning affiliate.

“Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programs,” said Jaclyn Wood, CEO at Global Players Network.

Wood added, “we want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.”

Assaf Dor, Cellxpert CEO, commented, “We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space.” Dor went on to say, “The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.”

With a leading-edge approach to its program, The Lottery Office allows affiliates to utilize a range of business models that best suit the individual affiliate’s needs and their affiliate marketing strategy and skills.

Affiliates are looking for partners that they can trust to work with, and a big part of that trust comes down to how good the affiliate tracking is to support the affiliate’s efforts. Rightful attribution is one of the most vital elements of correct reporting to ensure that each affiliate’s earnings are accurate.

Through integration with Appsflyer and Cellxpert, The Lottery Office affiliate program reports on players who are tracked via Appsflyer for app marketing affiliates and captures any players who may have registered via the website after installing the app. This kind of transparency is not shared with many affiliate programs, but with strong ethical responsibility, The Lottery Office is again leading the way.

Roo Wright, Affiliate Operations Manager at The Lottery Office added, “With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack. Cellxpert is a natural fit for The Lottery Office affiliate program as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.”

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