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SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

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Penguin update

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.

This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!

This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!

The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!

Where are you at?

Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!

Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!

Anchor text diversity

In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!

There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:

  • Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.

Internal links

Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!

Quality content

One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.

Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!

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Who Will Attend Georgia iGaming Affiliate Conference? Honorable Participants of the Event (Infographic)

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Who Will Attend Georgia iGaming Affiliate Conference? Honorable Participants of the Event (Infographic)

 

On October 18, Tbilisi will host the first Georgia iGaming Affiliate Conference dedicated to gambling business in the offline and online segments. Meet the companies that will become the participants. At the event, you’ll have a chance to talk to their representatives, ask your questions and arrange further collaboration.

Find out whom to meet at the conference! Check out the infographics:

Georgia iGaming Affiliate Conference infographics.

 
Guests arriving at the conference from abroad will enjoy a special offer and save on accommodation at the best hotels in Georgia.

  • Radius Hotel Tbilisi provides a discount to foreign guest of the event – 20%;
  • Mercure Tbilisi Old Town – 20%;
  • Ibis Styles Tbilisi Center – 20%.

Each hotel offers the high level of service, comfortable housing conditions, and is located near the event venue.

Become a conference participant and get a chance to talk to the industry leaders.

Register here >>>

 

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Awards

There’s still time to nominate your favourites for AskGamblers Awards

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There’s still time to nominate your favourites for AskGamblers Awards

 

The nomination period of the AskGamblers Awards is in full swing, but there is still time for players all over the world to nominate their favourite online casinos, new online casinos and new online slots.

The AskGamblers Awards officially began on the 15th of August and, since then, players have been nominating their favourite online casinos, new online casinos and new online slots on AskGamblers. The only condition for a player to nominate their favourite contender for the finals is to be a registered user on AskGamblers.

What’s more, all the nominations acquired in the nomination period will count as votes in the voting phase.

Denis Ristić, Product Owner of AskGamblers, has recently shared his excitement: “We’re beyond thrilled to see which contenders will be in the finals. Right now it’s anyone’s guess, as players can nominate as many casinos and slots as they like, but only once. That’s what makes the journey so exciting!”

The AskGamblers Awards nomination period will be open until mid-October, when phase two will begin and players will be able to start voting for the AskGamblers Awards finalists.

 

About AskGamblers:
AskGamblers, officially the best casino affiliate website in 2018, provides the most trusted, unbiased online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valuable in the iGaming community. Thanks to its unique Casino Complaint Service, over $27,8 million has been turned to players thus far. Remember: “Get the truth. Then play.”

About AskGamblers Awards:
AskGamblers Awards, is an annual event within the iGaming industry organized by AskGamblers.com. The competition includes the following categories: Best Casino, Best New Casino, Best Slot, Best Software Provider and Best Partner. What makes AskGamblers Awards stand out is the fact players’ unique opinion is taken into consideration when pronouncing winners.

For the second year in a row AffiliateINSIDER is the official media partner of the AskGamblers Awards.

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ThePOGG.com – ADR Service Passes $2.5 Million Returned to Players

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ThePOGG.com – ADR Service Passes $2.5 Million Returned to Players

 

ThePOGG.com is delighted to announce that their complaints service has reached another milestone – as of Friday the 6th of September 2019 – the service has returned over $2,500,000 to players!

Almost exactly 2 years ago to the day, after over 4 years of operation, we reported that we’d recovered $1,000,000 of player funds – so it is clear to see that year-on-year our service is growing significantly. We are experiencing a huge increase in the number of players making use of our service and this is reflected in the fact that our total funds returned to players has increased by over 150% in the last two years. On average we have returned $62,500 per month in the last 2 years – over double what was returned per month at our previous landmark – a figure of $28k per month. Similarly, in September 2017 we had logged 1033 closed complaints and 58 open complaints; in Sept 2019 (so far) we are logging almost 2500 closed complaints and 159 open complaints – so this figure too is growing!

Beyond simply the cumulative amount returned to players, we can also iterate that in the last two years we have returned on average $2054/day to the playing community (more than double the per day value at the $1,000,000 mark). For the duration of the lifetime of our service this means that on average, by taking the time to submit a complaint to ThePOGG.com, the average player finds themselves $1041 better off as a result of doing so.

Our Complaints Manager has a wealth of experience in this field and as such understands the minutiae of the issues players may find themselves experiencing. The quality of the service has been recognised by the Malta Gaming Authority, who currently approve ThePOGG.com as an Alternative Dispute Resolution (ADR) provider. Under this remit ThePOGG.com currently provides ADR provision to close to a hundred MGA licensed operators.

The regulatory based remit that ThePOGG’s complaint service fulfils makes it unique within the affiliate sector complaint management outlets, reflecting our service’s experience and professionalism.

It has been a privilege to assist so many players recovering funds to date and we sincerely hope that the money returned has made a significant difference to the lives of the player’s and their families. We take great pride in having helped so many people and look forward to helping many more in the years to come.

Finally we want to remind players of our free Responsible Gambling app BetBlocker. If you are struggling to control your gambling or feel that it may be time to take a break, BetBlocker put the control back in your hands by allowing you to restrict your device from accessing over 6.5k gambling websites.

If you are looking to submit a complaint against a gambling operator you can do so here – https://thepogg.com/submit-complaint/

 

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