Connect with us

News

SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

Published

on

Penguin update

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.

This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!

This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!

The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!

Where are you at?

Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!

Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!

Anchor text diversity

In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!

There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:

  • Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.

Internal links

Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!

Quality content

One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.

Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!

News

Good Game Limited offloads esports news site

Published

on

Good Game Limited offloads esports news site

 

The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum

 

Good Game Limited, the online casino affiliate organisation behind popular comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.

The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.

Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.

It has proved particularly popular among enthusiasts in Finland and other Nordic countries as esports continues to grow rapidly across the region.

Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”

The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15 million.

Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world.

Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.

It has proved a hugely popular concept with operators, suppliers and players alike, with more than 320 casinos and suppliers listed to date.

Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.

“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”

 

Continue Reading

News

5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?

Published

on

5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?

 

On June 21, Switzerland’s first and single event dedicated to gambling business and affiliate marketing – Zurich iGaming Affiliate Conference – will feature five panel discussions.

They will allow experts from various sectors to share their experience and discuss market trends.

ZIAC 2019 Promo Code

Panel discussion: How to create and maintain an attractive online offer

  • It will be focused on offer issues: what they should be in order to increase customer loyalty and retain clients. Participants include Chris Looney, Commercial Director at Red Tiger Gaming, who has been engaged in the gambling and microgaming industry since 2010.

Panel discussion: Successful affiliate marketing: how to attract online players

  • Speakers will reveal how an online gambling project can catch the interest of potential customers so that they decide to join it. The discussion will involve Clas Dahlen, The Best Marketing Executive 2013 in Sweden and Chief Brand & Strategy Officer at Metal Casino, as well as gambling expert Levon Nikogosyan, CEO at PartnerMatrix.

Panel discussion: Belgium and Switzerland: comparing two markets

  • Participants will explain how these two jurisdictions should establish mutually beneficial business. One of the speakers is Pieter Paepe, Attorney at Astrea, specializing not only in gaming, but also in sports, healthcare, IT, electronic communications, and broadcasting.

Panel discussion: Data protection issues

  • Experts will tell guests what measures should be taken to protect private data of both players and companies. Participants include Iris Sidler, a lawyer with 12 years of experience in IP, IT, and communications.

Panel discussion: Responsible gambling as the future of gambling

  • Experts will highlight why companies should necessarily comply with the responsible gambling concept in order to protect players from negative consequences of gambling. The discussion involves Steve Donoughue, Gambling Consultant at GamblingConsultant.co.uk Limited, who has been operating in the online and offline gambling sector for 25 years.

Exhibition Area and Networking

Besides panel discussions, participants of Zurich iGaming Affiliate Conference will be able to attend the exhibition area where companies will introduce their iGaming solutions.

By the way, all participants will be able to find business partners during networking. Note: each visitor is a potential client.

Venue and Organizer

Zurich iGaming Affiliate Conference will take place at Sheraton Zurich Hotel at the address: Pfingstweidstrasse 100, Zurich, Switzerland.

The event is organized by Smile-Expo, a company that has been holding high-tech business conferences for 13 years.

Hurry up to buy a ticket to Zurich iGaming Affiliate Conference at the reduced price, as it will go up on May 20!

Continue Reading

News

Invitation to presentation of Better Collective’s Q1 report 2019

Published

on

Invitation to presentation of Better Collective’s Q1 report 2019

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will publish its interim financial report for the period January 1 – March 31, 2019,  on Wednesday, May 8, 2019, at 8.00 a.m. CET.

A telephone conference will be held at 10.00 a.m. CET on the same day by CEO Jesper Søgaard and CFO Flemming Pedersen. The presentation will simultaneously be webcasted, and both the telephone conference and the webcast offer an opportunity to ask questions.

Dial in details for participants:

Confirmation Code:         1798279

Denmark:                            +45 32 72 80 42

Sweden:                              +46 (0)8 50692180

United Kingdom:              +44 (0)8445718892

Webcast link

The webcast can also be accessed from www.bettercollective.com and the presentation will be available from 9.00 a.m. CET.

Continue Reading

Groups

Latest News

Good Game Limited offloads esports news site Good Game Limited offloads esports news site
News2 days ago

Good Game Limited offloads esports news site

  The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum   Good Game Limited,...

5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About? 5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?
News4 days ago

5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?

  On June 21, Switzerland’s first and single event dedicated to gambling business and affiliate marketing – Zurich iGaming Affiliate...

Invitation to presentation of Better Collective’s Q1 report 2019 Invitation to presentation of Better Collective’s Q1 report 2019
News2 weeks ago

Invitation to presentation of Better Collective’s Q1 report 2019

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will publish its...

Better Collective takes home prize at Global Regulatory Awards 2019 Better Collective takes home prize at Global Regulatory Awards 2019
Awards2 weeks ago

Better Collective takes home prize at Global Regulatory Awards 2019

At the Global Regulatory Awards 2019, world-leading iGaming affiliate, Better Collective, has won the award for Commitment to Compliance by...

Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets! Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets!
Conferences2 weeks ago

Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets!

  The organizer of the Zurich iGaming Affiliate Conference offers 30% discount on the tickets to the event about affiliate...

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com
Affiliate Announcements2 weeks ago

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

  Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside...

Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference
Conferences1 month ago

Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference

This week, the central European city of Prague will be hosting the iGaming Affiliate conference for the first time ever....

Karamba returning to AffiliateCon Sofia this year Karamba returning to AffiliateCon Sofia this year
Conferences1 month ago

Karamba returning to AffiliateCon Sofia this year

Karamba is the latest brand to join the AffiliateCon Sofia line-up on Wednesday 15 and Thursday 16 May, returning to...

50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance! 50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance!
Conferences1 month ago

50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance!

The first Prague iGaming Affiliate Conference, the event about marketing in gambling sphere from Smile-Expo, is approaching. Don’t miss the...

UltraPlay and SickOdds to head esports panel at AffiliateCon Sofia UltraPlay and SickOdds to head esports panel at AffiliateCon Sofia
Conferences1 month ago

UltraPlay and SickOdds to head esports panel at AffiliateCon Sofia

UltraPlay’s Dragomir Ivanov will be joined by SickOdds Co-founders Tom Wade and Nick Pateman for an insightful esports panel at...

Advertisement

Trending

Skip to toolbar