With compliance issues running rampant throughout the gambling affiliate industry, Wag.io has set out to change the online gambling affiliate space forever.
Affiliate managers in the online gambling space continue to struggle with compliance, with many companies coming up short over the past 12 months.
With many brands restructuring their affiliate programs including Jackpotjoy, Paddy Power/ Betfair and 888 there is a significant shift in the space. Ladbrokes, for example, has implemented stricter oversight of affiliates after the CMA contacted the company about misleading bonuses and offers.
Other companies have taken an entirely different approach, realising that running an affiliate marketing program is too much of a risk. Sky Betting & Gaming (SB&G) terminated its popular “Affiliate Hub” run affiliate program as of October 2, 2017, citing “growing regulatory concerns.”
Led by CEO Roo Wright, Wag.io is set to change the way the online gambling affiliate space works for the betterment of both operators and affiliates. Here’s what he had to say about the current state of the industry:
“It’s a shame to see so many brands, big and small, running into issues regarding affiliate compliance. Even worse, it’s never good to see once popular affiliate programs closing down due to an inability to monitor affiliate activity.”
Wag.io uses Artificial Intelligence to power its bespoke web application, affiliate managers can use the application to watch over affiliates promotional content including text and banner promotions, and identify potential issues with compliance and brand guidelines for the operator’s brands.
“Wag.io is constantly on the lookout on behalf of brands,” added Wright. “If everything checks out with your affiliates, there’s nothing to worry about. However, if a problem is spotted, the affiliate manager receives an alert through the application interface.”
Wag.io helps affiliate managers with the four key job responsibilities: manage, find, watch, and report.
The manage functionality in the Wag.io application acts as a fully featured CRM. The CRM enables an affiliate manager to add affiliates, look at the assets of an affiliate including their best ranking web pages and then build deals that can be sent to the affiliate for their acceptance. All communications including emails and tasks that focus around an affiliate are all stored for easy access and a record of communications giving you a complete paper trail.
Wag.io was designed to maximise affiliate manager efficiency, boost profits, and dramatically reduce the need to manually track affiliate compliance.
With this tool on their side, affiliate managers can work more effectively and achieve greater results, all the while keeping a steady eye on affiliate compliance.
Click Profits Ltd the company behind Wag.io launches the product in November and is currently taking meeting requests for demos at both BAC and SIGMA in the same month.
For more information on the company and the way the technology works, you can visit Wag.io online.
PartnerMatrix delivers its affiliate and agent platform technology to B2B partners
EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.
2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.
Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.
Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.
“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”
As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.
Bojoko crowned Casino Affiliate of the Year 2020
Online casino comparison site takes home its first EGR Operator Award off the back of a hugely successful year
The party is continuing at Bojoko after the online gambling comparison site was named Casino Affiliate of the Year at the prestigious EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry, including Gambling.com Group, Catena Media and Blexr, to take home the trophy.
EGR judges said that Bojoko had showed “very strong growth” over the past three years having been the first to use the Airbnb and Trip Advisor model in the online casino sector.
The EGR judges said: “They continue to be innovative with a number of new features which has allowed them to grow to 26,000+ registered members.
“I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control.
“It is a clever idea and model and shows good growth,” the judges added.
Bojoko allows online casino operators and game developers to create their own listing and tell their story through their own words, images and videos.
Bojoko members then rate and review online casinos and games based on the experience they receive, with Bojoko’s member base now standing at 26,000+.
Joonas Karhu, Chief Business Officer at Bojoko, said: “We are thrilled to have been named Casino Affiliate 2020 at the EGR Awards and for Bojoko to be recognised as a true leader in the space.
“The Covid-19 pandemic saw operators pivot to casino as part of efforts to mitigate the impact of the global sports blackout, making the casino comparison sector even more competitive than normal.
“The Bojoko team rose to this challenge and I am so pleased that their efforts have been recognised by EGR and its panel of esteemed judges.
“Our mission from day one has been to help players find the best casinos for them while also meeting the highest possible standards when it comes to responsible gambling and safe gaming.
“We continue to innovate and introduce new tools and features to help players filter and compare the 160+ casinos and 40+ game developers listed on Bojoko.
“We have ambitious plans for the coming 12 months, including expanding into the US market, and look forward to doing this with our first EGR award in the bag.”
Affiliate Capital Merges Affiliate Programs of Three Established RTG Brands
Three established online casino brands, all powered by Realtime Gaming, are merging their affiliate programs into one new one. Affiliate programs for Jackpot Capital Casino, Grande Vegas Casino and Slotastic will now be managed by the new Affiliate Capital. The group has developed new, enhanced software that will provide affiliates with a more detailed reporting system and dynamic tracking.
Login and registration starts working on November, 4th. As username, existing affiliates have to use the e-mail address they have used for registration. The password needs to be reset before first login.
Affiliate Capital has developed its own affiliate platform. The full-featured system will provide reports and marketing materials for all three brands.
Tony and Brian, who have been managing the affiliate programs for these brands until now, will be joined by Viktoria.
“Having just one login and one commission payment for all three brands is going to really streamline operations for Jackpot Capital, Grande Vegas and Slotastic affiliates,” said Viktoria.
“Affiliates can take advantage of the synergy effects in promoting all three brands,” noted Brian. “There will be no bundling, though. Commissions will continue to be calculated separately for each brand.”
“We’d love to be launching this new venture with a big party in London or Malta,” added Tony. “We’ll have to postpone that kind of celebration for now, but we definitely look forward to raising a glass or two with our partners when the time is right.”
Current affiliates of Jackpot Capital, Grande Vegas and Slotastic have been asked to download all reports currently saved in the former affiliate platform and to prepare to update their tracking links as the new ones become available. New affiliates interested in promoting these brands can find further information at Affiliate Capital’s new website: www.AffiliateCapital.com.
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