With compliance issues running rampant throughout the gambling affiliate industry, Wag.io has set out to change the online gambling affiliate space forever.
Affiliate managers in the online gambling space continue to struggle with compliance, with many companies coming up short over the past 12 months.
With many brands restructuring their affiliate programs including Jackpotjoy, Paddy Power/ Betfair and 888 there is a significant shift in the space. Ladbrokes, for example, has implemented stricter oversight of affiliates after the CMA contacted the company about misleading bonuses and offers.
Other companies have taken an entirely different approach, realising that running an affiliate marketing program is too much of a risk. Sky Betting & Gaming (SB&G) terminated its popular “Affiliate Hub” run affiliate program as of October 2, 2017, citing “growing regulatory concerns.”
Led by CEO Roo Wright, Wag.io is set to change the way the online gambling affiliate space works for the betterment of both operators and affiliates. Here’s what he had to say about the current state of the industry:
“It’s a shame to see so many brands, big and small, running into issues regarding affiliate compliance. Even worse, it’s never good to see once popular affiliate programs closing down due to an inability to monitor affiliate activity.”
Wag.io uses Artificial Intelligence to power its bespoke web application, affiliate managers can use the application to watch over affiliates promotional content including text and banner promotions, and identify potential issues with compliance and brand guidelines for the operator’s brands.
“Wag.io is constantly on the lookout on behalf of brands,” added Wright. “If everything checks out with your affiliates, there’s nothing to worry about. However, if a problem is spotted, the affiliate manager receives an alert through the application interface.”
Wag.io helps affiliate managers with the four key job responsibilities: manage, find, watch, and report.
The manage functionality in the Wag.io application acts as a fully featured CRM. The CRM enables an affiliate manager to add affiliates, look at the assets of an affiliate including their best ranking web pages and then build deals that can be sent to the affiliate for their acceptance. All communications including emails and tasks that focus around an affiliate are all stored for easy access and a record of communications giving you a complete paper trail.
Wag.io was designed to maximise affiliate manager efficiency, boost profits, and dramatically reduce the need to manually track affiliate compliance.
With this tool on their side, affiliate managers can work more effectively and achieve greater results, all the while keeping a steady eye on affiliate compliance.
Click Profits Ltd the company behind Wag.io launches the product in November and is currently taking meeting requests for demos at both BAC and SIGMA in the same month.
For more information on the company and the way the technology works, you can visit Wag.io online.
Bojoko appoints Joonas Karhu as CEO
Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer
Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.
Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.
The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.
He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.
In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.
As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.
This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.
Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.
“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.
“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.
“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”
Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.
“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.
“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”
247Partners strengthens leadership with strategic appointment
The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.
Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.
He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.
The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.
Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.
“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”
Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”
Introducing The Affiliate Agency
Full service iGaming affiliate staffing and management for emerging markets
With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.
The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.
“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”
The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.
For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co
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