Affiliate Announcements
Stoiximan Launches Affiliate Programme with Income Access

New affiliate programme for Greek iGaming operator’s Stoiximan brand and Romania-facing Betano brand to be powered by Income Access platform
Stoiximan, the Athens, Greece-based digital sports-betting operator, has launched an affiliate programme in partnership with Income Access, Paysafe’s digital marketing technology and services provider. Stoiximan’s new affiliate programme for its Stoiximan and Betano online sportsbook and casino brands, which focus on the Greek/Cypriot and Romanian markets respectively, will be managed using Income Access’ marketing tracking and analytics platform.
Regulated by the Hellenic Gaming Commission, the Greek national gambling regulator, Stoiximan’s flagship online sportsbook and casino sites Stoiximan.gr and Stoiximan.com.cy provide Greek and Republic of Cyprus residents respectively with online sports-betting on almost 50 different sports. These include traditional sports such as football, basketball, tennis, handball and volleyball as well as emerging disciplines like eSports. The Stoiximan brand enables pre-match betting on more than 290,000 events annually as well as live-betting on over 155,000 games.
In addition to their sports-betting offerings, Stoiximan.gr and Stoiximan.com.cy offer wagering on non-sporting events such as politics, international reality TV shows and the Eurovision Song Contest. Players based in Greece can also enjoy Stoiximan.gr’s dynamic online casino offerings, which feature over 100 online casino slots from NetEnt, including Gonzo, Starburst, and Mega Fortune.
Sister brand Betano serves the fellow Balkan country of Romania. Regulated by the country’s national gambling regulator, Oficiul Național pentru Jocuri de Noroc (ONJN), the brand provides Romanian players with an online gambling experience equalling Stoiximan’s, including wagering on over 45 different sports and an expanding selection of 110 NetEnt-developed online casino games.
The launch of the new Stoiximan-Betano affiliate programme will allow affiliates to promote these leading south-eastern European brands on a competitive revenue share basis. The programme will be managed by Stoiximan in-house using the Income Access platform, which will allow the operator’s affiliate managers to target campaigns according to players’ geo-location, language and other criteria through the software’s Ad Serving tool.
Thanassis Kanouris, Head of International Marketing at Stoiximan, said: “We chose Income Access to further improve the quality of service affiliates receive from our brands. Through the platform, we look forward to providing affiliates with the best possible solutions when it comes to brand promotion, communications, ad serving and optimizing deals.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Greece and also Romania are increasingly important European iGaming markets, so we’re excited to partner with a leading operator in both jurisdictions. We’re confident that our platform will prove instrumental in significantly improving player acquisition for Stoiximan and Betano and supporting both brands’ overall growth.”
About Stoiximan
Stoiximan is the leading digital sports betting operator in Greece and at the same time one of the fastest developing Greek companies with an emphasis in the development and management of software engineering. The company currently operates in Greece, Cyprus (under the Stoiximan brand) and Romania (under the Betano brand).
Stoiximan has designed and implements a strategic framework of social responsible actions and priorities based on the following pillars • Family • Society • Sport • Environment. Ιn this framework Stoiximan is the Grand Sponsor of the three Olympic Gold Medalists in Rio 2016, the Greek water polo and volleyball national teams, of Stoiximan.gr Basket League and Stoiximan.gr Football League, major greek super-league teams as well as important running events in Greece
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Affiliate Announcements
Vahe Khalatyan appointed new PartnerMatrix CEO

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.
Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.
His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.
Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.
Affiliate Announcements
iGB Affiliate London opens in style

The 2023 edition of iGB Affiliate London opened today (9th February) with visitors participating in the biggest edition of the show on record.
The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.
Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”
Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”
A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”
She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.
“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”
Affiliate Announcements
Soft2Bet launches a new affiliate management system ReferOn

A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
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