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Meet Reza Shojaei, the founder of multinational CasinoTop.com

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Meet Reza Shojaei, the founder of multinational CasinoTop.com

 

Value Marketing is a successful iGaming affiliate company that has its base set in Malta. Reza Shojaei, the founder of the company has spent years patiently building the company up, reaching multiple markets around the globe. The journey is not even nearly finished yet, and there is much more to come. Shojaei is excited for 2020 and what it will bring for Value Marketing’s two major brands: CasinoTopp.net and CasinoTop.com.

Who is Reza Shojaei?
Reza Shojaei is the founder of Value Marketing. Here, we will meet Reza.

Name: Reza Shojaei
Age: 35
From: Norway
Living in: Norway
Job title: Founder of Value Marketing
Favorite hobby: Playing poker and taking my dog, Bofflee, to long walks, racing cars on track

Tell us about Value Marketing
Value Marketing used to operate within face-to-face sales industry, but I personally was not passionate about it. So, after some time, I decided to take the company to another direction. In 2017, we discussed about getting into iGaming, because it was of interest to me and also because we saw a problem in the industry that needed to be solved.

I have been playing poker for over 15 years, so I was familiar with the industry already. As the online casino market is ever-growing, there are more and more iGaming related companies and especially online casinos opening all the time. The problem is that there are so many casinos that it is hard for players (especially new ones) to choose a reliable casino that is also high quality.

I founded Value Marketing and its two brands, CasinoTopp.net and CasinoTop.com, to provide honest and transparent information about reliable casinos. We never recommend any casinos that do not meet our standards and our readers respect us for that. Also, we provide other valuable information for players, such as casino guides and up-to-date casino news.

Frankly, we never got into this business purely for money and that is not our first priority. The top priority is to put our readers first and make sure that they are happy with our content. In fact, we even give our readers the chance to contact us and share their casino experiences. So, in a way, we build our brand with the help of our readers and also take their opinion into account.

What is the ultimate mission of Value Marketing?
We want CasinoTop.com to operate all over the world and have the biggest casino affiliate network across the globe. Currently, we operate in 12 countries. They include, for instance, Finland, Norway, South Africa, New Zealand, Japan, Canada, and India.

Why is Value Marketing different from other casino affiliate sites?
The number one reason why Value Marketing is different from others is that we do not work with any casinos that do not meet our standards. For us, it is important to provide 100 percent accurate content and write articles that are valuable for our readers. We also offer the readers a chance to be in touch with us, which is something that many sites do not do.

Why did you decide to launch Value Marketing and its brands?
I was tired of field marketing/face-to-face sales and wanted to do something that I had a passion for. I love playing poker, so transitioning to the iGaming world was only natural. Also, we saw a need for a big casino affiliate company that covers multiple markets and also offers honest opinions and reviews. This way, our readers know that they can trust us, and we can build a great reputation globally.

How do you see the iGaming market in the next years in Europe?
In Europe, online casinos are a big thing. There are constantly more and more casinos and rules and regulations change. One of the biggest things recently was the Swedish license, and we hope to see such a change in other countries too, for instance, in Norway and Finland, though it may not happen very soon.

What would you like to change in the gambling industry?
The mission of Value Marketing is to provide excellent and honest reviews that are transparent, and we hope that other sites take that approach as well. Though there are not many rogue casinos out there, there are casinos that are more reliable and better quality than others. Those are the casinos that should get the traffic and the attention from affiliates and players.

What is the hardest thing about running Value Marketing?
At the moment, we have launched 12 markets and we have copywriters, editors, designers, and developers in our roster, all from around the world. Keeping in touch with everyone in a timely manner can get challenging because of time zone differences. But overall, I love what I do and look forward to my work every day.

What do you expect from the gambling industry in the next year?
We can definitely see more pay & play casinos, as they have been trending among players recently. Also, we can only expect even better-quality games and especially NetEnt and Wazdan has really been on top of it. 3D graphics and more interactive games are great and perhaps virtual reality takes off, too, in the iGaming industry. Some rules and regulations might relax as well, considering that the US already opened a few states for online gaming and Sweden has their own license now.

What do you expect from Value Marketing in the next year?
In 2020, we are hoping to open more markets in addition to the ones that are already open. Also, improving our current content and redefining goals is always on my plate.

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Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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