Value Marketing is a successful iGaming affiliate company that has its base set in Malta. Reza Shojaei, the founder of the company has spent years patiently building the company up, reaching multiple markets around the globe. The journey is not even nearly finished yet, and there is much more to come. Shojaei is excited for 2020 and what it will bring for Value Marketing’s two major brands: CasinoTopp.net and CasinoTop.com.
Who is Reza Shojaei?
Reza Shojaei is the founder of Value Marketing. Here, we will meet Reza.
Name: Reza Shojaei
Living in: Norway
Job title: Founder of Value Marketing
Favorite hobby: Playing poker and taking my dog, Bofflee, to long walks, racing cars on track
Tell us about Value Marketing
Value Marketing used to operate within face-to-face sales industry, but I personally was not passionate about it. So, after some time, I decided to take the company to another direction. In 2017, we discussed about getting into iGaming, because it was of interest to me and also because we saw a problem in the industry that needed to be solved.
I have been playing poker for over 15 years, so I was familiar with the industry already. As the online casino market is ever-growing, there are more and more iGaming related companies and especially online casinos opening all the time. The problem is that there are so many casinos that it is hard for players (especially new ones) to choose a reliable casino that is also high quality.
I founded Value Marketing and its two brands, CasinoTopp.net and CasinoTop.com, to provide honest and transparent information about reliable casinos. We never recommend any casinos that do not meet our standards and our readers respect us for that. Also, we provide other valuable information for players, such as casino guides and up-to-date casino news.
Frankly, we never got into this business purely for money and that is not our first priority. The top priority is to put our readers first and make sure that they are happy with our content. In fact, we even give our readers the chance to contact us and share their casino experiences. So, in a way, we build our brand with the help of our readers and also take their opinion into account.
What is the ultimate mission of Value Marketing?
We want CasinoTop.com to operate all over the world and have the biggest casino affiliate network across the globe. Currently, we operate in 12 countries. They include, for instance, Finland, Norway, South Africa, New Zealand, Japan, Canada, and India.
Why is Value Marketing different from other casino affiliate sites?
The number one reason why Value Marketing is different from others is that we do not work with any casinos that do not meet our standards. For us, it is important to provide 100 percent accurate content and write articles that are valuable for our readers. We also offer the readers a chance to be in touch with us, which is something that many sites do not do.
Why did you decide to launch Value Marketing and its brands?
I was tired of field marketing/face-to-face sales and wanted to do something that I had a passion for. I love playing poker, so transitioning to the iGaming world was only natural. Also, we saw a need for a big casino affiliate company that covers multiple markets and also offers honest opinions and reviews. This way, our readers know that they can trust us, and we can build a great reputation globally.
How do you see the iGaming market in the next years in Europe?
In Europe, online casinos are a big thing. There are constantly more and more casinos and rules and regulations change. One of the biggest things recently was the Swedish license, and we hope to see such a change in other countries too, for instance, in Norway and Finland, though it may not happen very soon.
What would you like to change in the gambling industry?
The mission of Value Marketing is to provide excellent and honest reviews that are transparent, and we hope that other sites take that approach as well. Though there are not many rogue casinos out there, there are casinos that are more reliable and better quality than others. Those are the casinos that should get the traffic and the attention from affiliates and players.
What is the hardest thing about running Value Marketing?
At the moment, we have launched 12 markets and we have copywriters, editors, designers, and developers in our roster, all from around the world. Keeping in touch with everyone in a timely manner can get challenging because of time zone differences. But overall, I love what I do and look forward to my work every day.
What do you expect from the gambling industry in the next year?
We can definitely see more pay & play casinos, as they have been trending among players recently. Also, we can only expect even better-quality games and especially NetEnt and Wazdan has really been on top of it. 3D graphics and more interactive games are great and perhaps virtual reality takes off, too, in the iGaming industry. Some rules and regulations might relax as well, considering that the US already opened a few states for online gaming and Sweden has their own license now.
What do you expect from Value Marketing in the next year?
In 2020, we are hoping to open more markets in addition to the ones that are already open. Also, improving our current content and redefining goals is always on my plate.
3 Things To Consider Before Starting A New Casino Affiliate Business
There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!
Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.
Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.
In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.
Let’s get going with the foundation of any career in the affiliate industry.
If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.
Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!
If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!
When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.
Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.
If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.
Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.
The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party
The 3rd iteration of the Digital Marketing Mixer a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.
The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.
Join the party – Learn the latest SEO Insight and enjoy the show!
“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!” mentions Johnstone.
The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.
The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.
Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said “ The Digital Marketing Mixer offers affiliates, suppliers and operators a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said: “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!”
RSVP FOR FREE and enjoy the next Digital Marketing Mixer – HERE
Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June
Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.
The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.
With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.
The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.
Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”
The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.
“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “ said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event.
The Digital Marketing Mixer will offer a host of fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!
Lloyd Richman, founder of iBet Directory commented: “The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.“
If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.
RSVP FOR FREE and join the Digital Marketing Mixer – HERE
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