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GIG ENTERS THE PAID MEDIA SPACE THROUGH FIFTH AFFILIATE ACQUISITION IN 2017

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Rebel Penguin have been acquired by GIG

Gaming Innovation Group Inc. (GIG), has through its subsidiary GIG Media (formerly Innovation Labs), agreed to acquire the technology driven Danish performance marketing company Rebel Penguin for a total consideration of EUR 13 million. With the highly competitive and proprietary technology of Rebel Penguins GIG Media enters the paid media space, reaching distribution channels such as Facebook and Google. The acquisition positions GIG Media as a 360 degree digital marketing company, present in all major channels.

Important step enhancing GIG sportsbetting capabilities ahead of the 2018 World Cup

Since the foundation in 2007, Rebel Penguin (RP) has generated more than 155,000 paying customers to sports betting clients in UK & the Nordics. As such, the acquisition is an important initiative in GIG’s strategy of enhancing its sportsbetting capabilities ahead of the 2018 World Cup. RP has so far not approached the casino market where GIG has a leading and rapidly growing presence. Thus, the casino segment represents an attractive and untapped potential.

RP will provide an increased volume of new players into GIG’s eco-system and benefit all of GIG’s business areas. RP’s in-house affiliate agency will add valuable technological and strategical knowledge to GIG’s B2C and B2B gaming operators. Cost synergies are estimated to be at least EUR 1 million per year. In addition, Rebel Penguin will add significantly to GIGs revenues.

Rebel Penguins annual revenue run-rate is approximately EUR 6.8 million, with a corresponding EBITDA of approximately 2.3 million. Rebel Penguin is based in Copenhagen with more than 30 employees. All staff will be retained.

GIG CEO Robin Reed: This milestone strengthens our position across three main areas.

CEO of GIG, Robin Reed comments: “This is another milestone for GIG Media. Through this acquisition, we will reach millions of monthly ad placements throughout major distribution channels such as Facebook and Google. We strengthen our position in three main areas: paid media, regulated markets, and sports betting. For sports betting operators we increase traffic driving capability significantly. Finally, we bolt on Rebel Penguins proprietary technology to our platform and add 30 highly competent marketers.

The acquisition will be settled with EUR 9.1 million in cash and the balance in 7,165,000 GIG shares. The shares will have 12 months lock-up. GIG will use its treasury shares, and the outstanding number of shares in GIG, 896,656,266, will not be changed following the transaction. GIG will decrease its holding of treasury shares from 7,165,000 to zero, or from 0.80 % to 0 % of the outstanding shares. Closing is expected in September 2017.

GIG’s subsidiary GIG Media is a fast-growing online marketing company for iGaming. It refers paying users to B2B clients primarily on perpetual revenue share agreements. It sources these paying users by obtaining competitive rankings for high-value keywords in search engines through SEO (search engine optimization), generating traffic to owned websites. These websites have guides and quality content for the gaming industry and serves as paths to operators. GIG Media also refer paying users through data driven media buying techniques.

 

About GIG

Gaming Innovation Group Inc. is an emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services and B2B performance marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.

Affiliate Announcements

PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

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PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

 

EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.

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Affiliate Announcements

Bojoko crowned Casino Affiliate of the Year 2020

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Bojoko crowned Casino Affiliate of the Year 2020

 

Online casino comparison site takes home its first EGR Operator Award off the back of a hugely successful year

 The party is continuing at Bojoko after the online gambling comparison site was named Casino Affiliate of the Year at the prestigious EGR Operator Awards 2020.

Bojoko fought off stiff competition from some of the biggest names in the affiliate industry, including Gambling.com Group, Catena Media and Blexr, to take home the trophy.

EGR judges said that Bojoko had showed “very strong growth” over the past three years having been the first to use the Airbnb and Trip Advisor model in the online casino sector.

The EGR judges said: “They continue to be innovative with a number of new features which has allowed them to grow to 26,000+ registered members.

“I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control.

“It is a clever idea and model and shows good growth,” the judges added.

Bojoko allows online casino operators and game developers to create their own listing and tell their story through their own words, images and videos.

Bojoko members then rate and review online casinos and games based on the experience they receive, with Bojoko’s member base now standing at 26,000+.

Joonas Karhu, Chief Business Officer at Bojoko, said: “We are thrilled to have been named Casino Affiliate 2020 at the EGR Awards and for Bojoko to be recognised as a true leader in the space.

“The Covid-19 pandemic saw operators pivot to casino as part of efforts to mitigate the impact of the global sports blackout, making the casino comparison sector even more competitive than normal.

“The Bojoko team rose to this challenge and I am so pleased that their efforts have been recognised by EGR and its panel of esteemed judges.

“Our mission from day one has been to help players find the best casinos for them while also meeting the highest possible standards when it comes to responsible gambling and safe gaming.

“We continue to innovate and introduce new tools and features to help players filter and compare the 160+ casinos and 40+ game developers listed on Bojoko.

“We have ambitious plans for the coming 12 months, including expanding into the US market, and look forward to doing this with our first EGR award in the bag.”

 

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Affiliate Announcements

Affiliate Capital Merges Affiliate Programs of Three Established RTG Brands

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Affiliate Capital Merges Affiliate Programs of Three Established RTG Brands

 

Three established online casino brands, all powered by Realtime Gaming, are merging their affiliate programs into one new one.  Affiliate programs for Jackpot Capital Casino, Grande Vegas Casino and Slotastic will now be managed by the new Affiliate Capital. The group has developed new, enhanced software that will provide affiliates with a more detailed reporting system and dynamic tracking.

Login and registration starts working on November, 4th. As username, existing affiliates have to use the e-mail address they have used for registration. The password needs to be reset before first login.

Affiliate Capital has developed its own affiliate platform. The full-featured system will provide reports and marketing materials for all three brands.

Tony and Brian, who have been managing the affiliate programs for these brands until now, will be joined by Viktoria.

“Having just one login and one commission payment for all three brands is going to really streamline operations for Jackpot Capital, Grande Vegas and Slotastic affiliates,” said Viktoria.

“Affiliates can take advantage of the synergy effects in promoting all three brands,” noted Brian.  “There will be no bundling, though.  Commissions will continue to be calculated separately for each brand.”

“We’d love to be launching this new venture with a big party in London or Malta,” added Tony. “We’ll have to postpone that kind of celebration for now, but we definitely look forward to raising a glass or two with our partners when the time is right.”

Current affiliates of Jackpot Capital, Grande Vegas and Slotastic have been asked to download all reports currently saved in the former affiliate platform and to prepare to update their tracking links as the new ones become available.  New affiliates interested in promoting these brands can find further information at Affiliate Capital’s new website: www.AffiliateCapital.com.

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