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Esports Entertainment Group Signs Affiliate Marketing Agreement with GOLeague, An International Esports League and Community
Esports Entertainment Group, Inc. (GMBL: OTCQB) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce the signing of an Affiliate Marketing Agreement with GOLeague Int. Gaming, a multilingual esports league and community for the games Counter-Strike: Go (CSGO), PubG and League of Legends. As one of the largest CSGO leagues in Germany, this agreement is another milestone for VIE.gg, the world’s first and most transparent esports betting exchange.
Founded in 2017, with the specific goal of supporting and developing esports throughout Europe, GOLeague is the first public league for every skill group in CSGO and League of Legends, attracting 11,000 visitors per day. The total prize money for their upcoming season has been set at €10,000. As a result of this Agreement, the Company expects to add approximately 350 CSGO matches per month to VIE.gg for GOLeague users to wager.
GOLeague is working with VIE.gg on an exclusive basis for the following reasons:
1. The VIE.gg P2P model is much more attractive because an esports fan always wins, as opposed to a “house” model where odds are heavily stacked against fans.
2. VIE.gg is the first and most transparent esports bet exchange as a result of Esports Entertainment Group being a fully reporting SEC issuer in the United States.
3. Player safety features built into VIE.gg create a fun but responsible esports betting experience for fans. For example, players must choose their maximum bet amounts when they initially sign up with VIE.gg. Any subsequent increase to those levels requires a 30 day cooling off period to make sure players do not get carried away.
4. The recent addition of pool betting is a further extension of the P2P model, which allows groups of opposing fans to wager against each other when their teams go head to head.
5. Given the fact some esports fans bet on esports, GOLeague users will be provided with a safe platform that also supports the organization.
GOLeague stated, “In contrast to other German leagues, we are the only one who uses their own anti-cheat system and uses it successfully. We therefore also want to give our users the opportunity to bet on GOLeague matches, as well as, Major League matches with the upcoming season. This will be realized via the start page, an extra page with a sorted listing and under each single match link. For the implementation, we need a strong partner with the necessary licenses and age controls to successfully integrate this product. We are happy to say we found the right partner in VIE. It is important for our users to know that affiliate revenue from GOLeague matches will be passed on to the teams. We therefore hope for a good and long-term partnership.”
Grant Johnson, CEO of Esports at Esports Entertainment Group, stated, “This agreement with GOLeague is a big step forward for VIE, as it will add hundreds of additional matches per month to our pools. GOLeague is a true supporter of esports in Europe and we are excited about building a long-term future together.”
ABOUT VIE.GG:
VIE.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. VIE.gg features wagering on the following esports games:
- Counter-Strike: Global Offensive (CSGO)
- League of Legends
- Dota 2
- Call of Duty
- Overwatch
- PUBG
- Hearthstone
- StarCraft II
VIE.gg has announced affiliate marketing partnerships with 190 esports teams and 3 leagues from around the world and expects that number to increase in 2019.
About Esports Entertainment Group:
Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands. The Company maintains offices in Malta, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL. For more information visit www.esportsentertainmentgroup.com
FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
News
LEONBET and Simon Msuva Continue the Journey with a Nationwide Media Tour Following The Msuva Story
Following the release of The Msuva Story documentary, LEONBET and its brand ambassador, Simon Msuva, are continuing the campaign with a nationwide media tour to share the footballer’s inspiring journey and encourage young Tanzanians to pursue their dreams with determination and confidence.
The media tour saw Msuva visit leading radio stations across Tanzania, where he discussed his football journey, the challenges he overcame, and the message behind the documentary. Through these conversations, LEONBET and Msuva encouraged young Tanzanians to believe in their ambitions, work hard, and never give up on their dreams.
The documentary chronicles Msuva’s rise from a young football enthusiast to one of Tanzania’s most recognisable professional players, highlighting the determination, discipline, and resilience that shaped his career.
“As someone who started with a dream, I want young people to know that every challenge can become an opportunity if you keep believing in yourself,” said Simon Msuva. “I hope my story inspires the next generation to pursue their goals with confidence and determination.”
As part of the campaign, LEONBET and Msuva also hosted a special community football event featuring local teams Taifa King (Temeke) and Wekewa FC (Kinondoni). Held at Mwembe Yanga Grounds, the friendly match brought together football, entertainment, and community engagement, with Simon Msuva attending as the guest of honour and meeting young fans throughout the day.
The initiative reflects LEONBET’s ongoing commitment to supporting sports development and creating opportunities that inspire young talent across Tanzania. Beyond sponsoring professional athletes and sporting initiatives, the company continues to invest in projects that strengthen local communities and promote positive role models.
Through The Msuva Story and the accompanying media tour, LEONBET and Simon Msuva hope to remind young Tanzanians of one simple message:
“Every dream is possible if you believe.”
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
Affiliate Success
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
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