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Catena Media acquires Squawka.com and related assets from Squawka Ltd.

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Catena acquires Squawka

Catena Media plc has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports (DFS) section in beta version. 

 

The main site currently attracts 4 million users per month, and has around 800k followers on social media. The purchase price amounts to a one-time upfront payment of US$1.2 million to be paid through cash consideration. The acquisition is expected to generate annual sales of approximately US$2.3 million with an estimated 60 percent margin.

Through the acquisition of the assets in Squawka, Catena Media is looking to strengthen its offering within the sports betting segment, particularly in the football vertical. Integration will commence immediately upon completion of the transaction and it includes a team of 4 employees that will relocate to Catena Media’s London office and be part of Catena Media’s Sports division. Squawka and its related sites currently only generate revenues through banner advertising.

“We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products. Squawka will sit alongside our existing brands, increasing our coverage in the football vertical while entering the upcoming sports year,” said Henrik Persson Ekdahl, Acting CEO, Catena Media.

 

About Squawka

UK-based Squawka was founded in 2012 and has built up a strong brand with high preference in its target group. Squawka has invested time and resources in the UX/code for presenting statistics and offers a user friendly interface. Revenue is currently generated solely through the sale of banner advertising on sites including squawka.com and the DFS site, matchboss.com. The existing team consists of 4 employees based in the UK.

 

About Catena Media

Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.  The business was started in 2012 and the group has approximately 245 employees in the US, Australia, Japan, Serbia, UK, and Malta, where the Head Office is situated. In 2016, revenues reached approximately EUR 40 million. The company is listed on Nasdaq Stockholm Mid Cap.

Affiliate Announcements

Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

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Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

 

Tokipot.com has announced the official launch of their brand new affiliate partner program via CellXpert today and is offering new affiliates a fantastic welcome incentive of 45 % Revenue Share for their first 3 months. The program also offers no negative carry over on the revenue share.

 

A “first of its kind’ offering for Esports + Fantasy Sports Enthusiasts

Tokipot.com’s patented game Live Fantasy is the first interactive fantasy esports in the market. The game offers esports fans a chance to use their knowledge of the game to play alongside professional athletes. Its unique feature allows the participants to pick and edit their lineups during a live match while watching the platform’s streaming.

Owned and operated by LOTP Services Ltd, which the Isle of Man regulates, this unique product offers iGaming affiliates the chance to promote something fresh and different to their esports and fantasy betting customers and to who want to enjoy the thrill, engagement, and earn cash prizes while watching a live match.

Karen Yates, a director of LOTP Services Ltd, says, “We’re thrilled to open the door on partnering with affiliates from all over the world who are looking for new and innovative products to offer their player base and communities. Live Fantasy is an innovative product that is available only at Tokipot.com. Along with Pick’Em, the quick pick-n-win betting format on sports and esports, our platform offers a unique product profile to partners who want something different from traditional sports or fantasy betting. Designed to be interactive and compelling, Tokipot is definitely an excellent platform to add to our affiliate partners’ profiles.”

 

Best-in-class Technologies

Through its mobile-friendly website, players can join multiple contests by choosing various sports and esports tournaments to bet on. Participating in the contests is made easy with a one-click away entry slip and safe, secure payment options to choose from. The affiliate program is run on CellXpert, a leading tracking and reporting platform for iGaming operators. It equips affiliates with a suite of tools to actively promote the product with secure tracking and transparent reporting for player acquisition campaigns.

 

Attractive Affiliate + Player Promotions

In addition to the 45% Revenue Share offering, the affiliate program also offers a Super Affiliate Incentive for referring new affiliate partners and customisable CPA, CPL, and Hybrid commission models.

For players, Tokipot.com will be offering 2 Euros free credits to experience the platform upon signup and five generous 100% match bonuses for their first-month deposits, up to 100 Euros each. Players can win from the 100,000 Euros contest cash prizes and can be the lucky one to win the Weekly Jackpot. Along with live-chat support and convenient deposit and withdrawal methods, the program is set to offer various rewards for both affiliates and players alike.

 

Dedicated Affiliate Servicing

Combined with its well-known platform provider, Pragmatic Solutions, and the addition of Cellxpert for the affiliate platform tracking, Tokipot has also enlisted AffiliateINSIDER‘s experienced affiliate management team to handle the day-to-day administration of their affiliate program. Affiliates will receive a dedicated account manager to handle their campaigns and support queries and receive expert guidance from the company’s knowledgeable team, supporting their affiliate promotion efforts worldwide in the appropriate jurisdictions. Appealing to the wide-ranging sports, fantasy, and esports betting market, Tokipot.com will help tailor their acquisition and retention efforts to support affiliate business growth as they look to leverage affiliates as a key role within their marketing strategy for global expansion.

 

Join the Tokipot Affiliate program today by visiting https://www.tokipot.com/affiliate-program or email: affiliate@tokipot.com to find out more.

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Affiliate Announcements

Luckbox hires Mike Bazzi as Affiliates Manager

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Luckbox hires Mike Bazzi as Affiliates Manager

Esports betting company Luckbox has appointed Mike Bazzi as its new Affiliate Manager.

Bazzi, who previously held the position of Affiliate Manager at casino brand WINBET, will be responsible for managing and scaling the Luckbox’s affiliate marketing program.

The hire follows the appointment of Thomas Rosander as Chief Customer Officer last month as Luckbox continues to bolster its marketing team.

Rosander said: “Affiliates are a key pillar in our marketing strategy, and Mike brings demonstrable experience of scaling programs and working closely with partners to build high-performance channels.

“Mike also has a proven track record of working across different verticals, including sportsbook and casino, which will be relevant moving forward. His passion for esports, particularly League of Legends and CS:GO, means he understands our market and fits in with the Company’s esports-authentic ethos.”

Bazzi said: “As a lifelong gamer, Luckbox is the perfect opportunity to be in the gaming industry using my gambling and affiliate experience.

“I have seen both sides of the affiliate world, which has given me a strong understanding of both the needs of the operator and those of partners. I am looking forward to helping Luckbox grow with the support of our affiliates.”

Luckbox is targeting accelerated growth this year after its parent company Real Luck Group listed on the TSX Venture exchange under ticker TSXV: Luck.

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Affiliate Announcements

Tokipot.com Partners with AffiliateINSIDER for Affiliate Marketing Services

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Tokipot.com Partners with AffiliateINSIDER for Affiliate Marketing Services

 

Tokipot joins forces with AffiliateINSIDER lo launch their patented Live Fantasy + Pick’ em Product’s Affiliate Program.

LOTP Limited (Lord Of The Pot Limited), the holding company for new patented fantasy product Tokipot.com have signed an agreement to work with AffiliateINSIDER exclusively to support the launch of the their interactive match level “Live Fantasy” sports and esports contests platform and affiliate offering.

This new innovative and patented product offers players the chance to pick and edit a fantasy lineup during a live game allowing players to match up with the pro-gamer strategies and tactics to maximise their points and win cash prizes.

What makes Tokipot.com  totally unique is that the product has been developed by a group of gaming enthusiasts to deliver a totally unique and new fantasy gaming experience for sports bettors and gamers to follow professional tournaments and participate virtually at events not just as spectators, but as active live fantasy sports and esports fans!

Unlike other fantasy and sports content sites, Tokipot’s “Live Fantasy” product offers an in – match gaming experience that provides players with an exciting opportunity to place their picks during live games and throughout the season by day, week or month, thereby receiving instant excitement, interaction and rewards.

Karen Yates, a director of Lord of the Pot (LOTP) said, “ We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program. They have an incredible amount of affiliate marketing and digital know-how across the iGaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners. ” 

Together with AffiliateINSIDER’s experienced team, Tokipot will shortly roll out a robust affiliate program strategy which is supported by leading technology providers such as Pragmatic Solutions, Optimove and integrated payments provider Payment IQ for effective customer conversion and fast accurate payments along with their proprietary developed gaming software to support the new product launch.

Lee-Ann Johnstone, founder of AffiliateINSIDER says: “ AffiliateINSIDER has built a strong reputation for delivering key affiliate marketing strategies for clients who want to launch successful innovative affiliate programs worldwide. Our team is adept at working with clients who are disrupting and creating new engaging experiences for affiliates to promote. Our team is looking forward to helping Tokipot deliver a successful affiliate program launch

By integrating with both companies’ product development and affiliate marketing and iGaming expertise, the collaboration will seek to deliver a trusted affiliate program that provides a winning alternative to traditional fantasy and sports betting brands.

The affiliate program launch is scheduled to take place in February 2021 and further announcements will be made about the program line-up, in due course.

For more information about the product and how it works you can view this short video. 

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