Connect with us

Affiliate Announcements

Catena Media acquires Squawka.com and related assets from Squawka Ltd.

Published

on

Catena acquires Squawka

Catena Media plc has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports (DFS) section in beta version. 

 

The main site currently attracts 4 million users per month, and has around 800k followers on social media. The purchase price amounts to a one-time upfront payment of US$1.2 million to be paid through cash consideration. The acquisition is expected to generate annual sales of approximately US$2.3 million with an estimated 60 percent margin.

Through the acquisition of the assets in Squawka, Catena Media is looking to strengthen its offering within the sports betting segment, particularly in the football vertical. Integration will commence immediately upon completion of the transaction and it includes a team of 4 employees that will relocate to Catena Media’s London office and be part of Catena Media’s Sports division. Squawka and its related sites currently only generate revenues through banner advertising.

“We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products. Squawka will sit alongside our existing brands, increasing our coverage in the football vertical while entering the upcoming sports year,” said Henrik Persson Ekdahl, Acting CEO, Catena Media.

 

About Squawka

UK-based Squawka was founded in 2012 and has built up a strong brand with high preference in its target group. Squawka has invested time and resources in the UX/code for presenting statistics and offers a user friendly interface. Revenue is currently generated solely through the sale of banner advertising on sites including squawka.com and the DFS site, matchboss.com. The existing team consists of 4 employees based in the UK.

 

About Catena Media

Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.  The business was started in 2012 and the group has approximately 245 employees in the US, Australia, Japan, Serbia, UK, and Malta, where the Head Office is situated. In 2016, revenues reached approximately EUR 40 million. The company is listed on Nasdaq Stockholm Mid Cap.

Affiliate Announcements

Wunderino enable sign-ups directly on affiliate sites in partnership with Internet Vikings and Regily

Published

on

Wunderino enable sign-ups directly on affiliate sites in partnership with Internet Vikings and Regily

 

The new solution for letting customers sign up on the spot directly on affiliate sites without any redirects, Regily Remote, was built to help accelerate affiliate traffic conversion for online brands. After signing up, the user proceeds to the brand already logged in and ready to use the service.

iGaming brand Wunderino is using the solution from Regily with its Brand Protection partner Internet Vikings.

Brands and affiliates are benefiting greatly from Remote, as it saves them time, provides them with a secure framework that is adapted for new legislation, keeps them ahead of the competition, reduces the work carried out between them and affiliates, and increases their conversion rates in different markets.

For the end-user, it eliminates redirects and extra clicks making it much faster to complete the registration. It enhances their experience and reduces drop-offs significantly. It is a win-win situation for all involved parties.

Operators can enable Regily Remote easily as no further integration is required from affiliate sites. Regily’s framework stores no data, even when using Remote, which lets the operator benefit from the technology while maintaining full ownership and control over the user data.

Rickard Vikström, Chief Commercial Officer and Founder of Internet Vikings said: “The innovation of this product, Regily Remote, is like no other on the market. It significantly improves conversion by eliminating redirects. This tool will greatly complement the Brand Protection strategy that we deploy together with Wunderino”.

 

About Regily
Regily applies advanced technologies to make it enjoyable for users to sign up for new services online. The company is on a mission to fix one of the truly broken processes of the web.

The solution allows users to control data while making great services grow faster. Regily evaluates current forms, set up a workflow, and provide front-end integration to keep services up and running within a day.

The company was founded in January 2017 by Kristoffer Cassel and Alexey Kuznetsov. It is based in Stockholm, Sweden.

Continue Reading

Affiliate Announcements

Casinomeister and First Look Games join forces to benefit Affiliate Webmasters

Published

on

Casinomeister and First Look Games join forces to benefit Affiliate Webmasters

 

Casinomeister, the advocate of fair play, has joined forces with First Look Games to enable affiliate webmasters that participate in the Casinomeister Forum to take advantage of First Look Games award winning provision of game content.

This week has seen the introduction of the First Look Games widget within the Webmasters Corner of the forum and fully accessible to members of the forum groups ‘Webby’ and ‘Webmeister’.

First Look Games provide publishers with access to the latest game content, information and creatives provided by the numerous casino game developers it works with. The facility of the First Look Games widget on the Casinomeister forum allows members to grab the latest game content and information without having to leave the site.

Speaking about the collaboration with First Look Games which sees Casinomeister.com become the first site to employ their widget, Bryan Bailey, Director of Casinomeister stated: “I believe that First Look Games will be instrumental in providing affiliate webmasters up-to-date crucial information about popular games and new releases. This data, to include RTPs and other game specific information, will not only make the webmaster’s site more informative, but it will enhance the user experience of the player.”

Co-Founder of First Look Games, Industry veteran Tom Galanis, commenting on the link up with Casinomeister, said:We’re really excited to bring affiliates the ability to download game information and marketing assets from the latest and greatest casino game titles offered by our wide range of game developer partners whilst browsing the Casinomeister forum.”

“Those new to First Look Games can also register directly through the widget, which we feel fits in really well with the great new Webmaster’s Corner on the forum.”

Continue Reading

Affiliate Announcements

Mr Gamble is the fast growing iGaming affiliate taking the world by storm

Published

on

Player-friendly approach to casino comparisons sees audience grow to new highs 

In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.

In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos.  With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.

Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

 

Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection.  Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key. 

Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits.  This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”

Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.  

“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”

This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.

Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia. 

Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact silver@cashmagnet.money for more information on deals and listings. 

Continue Reading
Advertisement

Groups

Latest News

Why Do We Love to Play in Online Casinos? Why Do We Love to Play in Online Casinos?
News6 days ago

Why Do We Love to Play in Online Casinos?

  Regardless of whether you are a player or not, you are probably aware of how big online casinos are...

Stars Affiliate Club sponsor $1000 Pokerstars freeroll at the Digital Marketing Mixer - 22 May Stars Affiliate Club sponsor $1000 Pokerstars freeroll at the Digital Marketing Mixer - 22 May
News2 weeks ago

Stars Affiliate Club sponsor $1000 Pokerstars freeroll at the Digital Marketing Mixer – 22 May

  The Digital Marketing Mixer hosted by Affiliate Marketing veteran Lee-Ann Johnnstone is a FREE to attend business networking event taking...

News4 weeks ago

Will The Coronavirus Lead To More Legalized Online Casinos?

The Coronavirus has affected the gambling world in a drastic way. Sports betting has effectively been halted in the United...

Affiliate Announcements4 weeks ago

Mr Gamble is the fast growing iGaming affiliate taking the world by storm

Player-friendly approach to casino comparisons sees audience grow to new highs  In January 2019, two iGaming enthusiasts from southern Finland,...

iGB Affiliate Conference in Berlin: What to Expect? iGB Affiliate Conference in Berlin: What to Expect?
Berlin Affiliate Conference4 weeks ago

iGB Affiliate Conference in Berlin: What to Expect?

  Guess where the iGB affiliate conference is taking place this year. Previously hosted in Lisbon for two consecutive years,...

AskGamblers to Divert €50,000 Through Catena Operations Ltd to Help Fight COVID-19 AskGamblers to Divert €50,000 Through Catena Operations Ltd to Help Fight COVID-19
News1 month ago

AskGamblers to Divert €50,000 Through Catena Operations Ltd to Help Fight COVID-19

  Out of the original sum of €66,900 raised during AskGamblers Charity Night back in January 2020, AskGamblers will be...

Pariplay Announces Partnership with Prominent Romanian Operator Baumbet Pariplay Announces Partnership with Prominent Romanian Operator Baumbet
News1 month ago

Pariplay Announces Partnership with Prominent Romanian Operator Baumbet

  Pariplay extends its presence in the Romanian iGaming market via Baumbet partnership Pariplay Ltd., a gaming technology company serving...

Traffic Puma launches U.S site Traffic Puma launches U.S site
Affiliate Announcements2 months ago

Traffic Puma launches U.S site

  Traffic Puma, a marketing affiliate site, launched its successful Wisegambler.com site for UK players in 2018. Since then, Traffic...

Casinomeister and First Look Games join forces to benefit Affiliate Webmasters Casinomeister and First Look Games join forces to benefit Affiliate Webmasters
Affiliate Announcements2 months ago

Casinomeister’s Code of Conduct for Affiliate Webmasters

Casinomeister, the advocate of fair play, has finally launched its Code of Conduct for affiliate webmasters. With over 1500 affiliate...

The Rise and Rise of Live Dealer Gaming The Rise and Rise of Live Dealer Gaming
News2 months ago

The Rise and Rise of Live Dealer Gaming

  Live Dealer games are a relatively youthful part of a relatively youthful industry. However, like iGaming itself, it hasn’t...

Trending

Skip to toolbar