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Catena Media acquires Squawka.com and related assets from Squawka Ltd.

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Catena acquires Squawka

Catena Media plc has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports (DFS) section in beta version. 

 

The main site currently attracts 4 million users per month, and has around 800k followers on social media. The purchase price amounts to a one-time upfront payment of US$1.2 million to be paid through cash consideration. The acquisition is expected to generate annual sales of approximately US$2.3 million with an estimated 60 percent margin.

Through the acquisition of the assets in Squawka, Catena Media is looking to strengthen its offering within the sports betting segment, particularly in the football vertical. Integration will commence immediately upon completion of the transaction and it includes a team of 4 employees that will relocate to Catena Media’s London office and be part of Catena Media’s Sports division. Squawka and its related sites currently only generate revenues through banner advertising.

“We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products. Squawka will sit alongside our existing brands, increasing our coverage in the football vertical while entering the upcoming sports year,” said Henrik Persson Ekdahl, Acting CEO, Catena Media.

 

About Squawka

UK-based Squawka was founded in 2012 and has built up a strong brand with high preference in its target group. Squawka has invested time and resources in the UX/code for presenting statistics and offers a user friendly interface. Revenue is currently generated solely through the sale of banner advertising on sites including squawka.com and the DFS site, matchboss.com. The existing team consists of 4 employees based in the UK.

 

About Catena Media

Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.  The business was started in 2012 and the group has approximately 245 employees in the US, Australia, Japan, Serbia, UK, and Malta, where the Head Office is situated. In 2016, revenues reached approximately EUR 40 million. The company is listed on Nasdaq Stockholm Mid Cap.

Affiliate Announcements

Latam Affiliates Confirmed for June 30, 2022

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Latam Affiliates Confirmed for June 30, 2022

 

The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.

This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.

Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.

The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.

The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.

For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.

““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.

Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.

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Affiliate Announcements

Blexr Acquires Prime NZ Casino Review Site for Seven Figures

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Blexr Acquires Prime NZ Casino Review Site for Seven Figures

 

Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio.

The site provides honest and thorough reviews of reputable online casinos which accept players from New Zealand, helping people make better online decisions.

Blexr, which has its headquarters in Malta, plans to make the website the most comprehensive casino resource for Kiwi players.

Blexr acquired https://www.casinoreviews.net.nz/ for a seven-figure sum, demonstrating its commitment to owning properties that will further enhance its offerings to its customer base.

Koen Bongers, Blexr’s Head of Marketing, said: “We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets.

New Zealand has a high interest in slot machines – called ‘pokies’ locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.

“We have big plans for this website and are excited to see how it will grow in the coming months.”

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Affiliate Announcements

AffPapa and Bspin.io join forces in a new partnership

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AffPapa and Bspin.io join forces in a new partnership

 

AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory.

Bspin.io, which launched in 2018, has since set up a dedicated community of returning players who enjoy a variety of benefits that we’ll go over in a bit.

The iGaming operator, which employs Bitcoin as its exclusive currency, allows its users to deposit, play, and withdraw Bitcoin with no extra conversion in their accounts – same with opening and exiting the games.

Bspin.io commented on the partnership:
“Bspin.io is very pleased to have started cooperation with AffPapa to continue delivering one of the purest forms of entertainment made transparent, safe, and with the players in mind. The joint effort will help to continue operating globally developing the proprietary casino platform on top of crypto adoption.”

Bspin.io is constantly upgrading its appearance and introducing new games. Over 600 titles are available on the website, ranging from jackpots to slots and table games. Daily rewards and one-time bonuses keep gamers intrigued and returning for more.

The operator covers popular GEOs, including Australia, Germany, Japan, Mexico, the United States, and Venezuela.

Yeva Avagyan, CCO at AffPapa, stated:

“I am very delighted to see Bspin.io go live with us – AffPapa. With their generous bonuses, one time offers, and 600+ thrilling games, Bspin has secured a loyal fanbase. I’m sure our crypto affiliates will be pleasantly surprised by our new operator being listed in the directory as well.”

When it comes to feedback and customer support, the operator states that every opinion and suggestion is evaluated. Their team of experts feel that this is the ideal strategy for having satisfied consumers.

With reliability, lightning-fast performance, and huge offers, Bspin.io is now open for direct messaging and exciting collaborations!

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