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Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?

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Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?

 

With UEFA and football fans breathing a sigh of relief that EURO 2020 is finally to be held this summer, will UK bookmakers be celebrating too come July?

 

Clawing Back the Lost Pounds

The coronavirus pandemic has proved a disruption to every walk of life in the UK. Successive lockdowns, closed schools, homeworking, and furlough schemes have changed the entire country over the past 12 months.

And for sports fans and online bookmakers, the past year has been equally disruptive. 2020 should have been a bumper year for Britain’s bookies. Instead, many of the bookmakers’ most active markets were either curtailed or wiped completely from the calendar.

The English Premier League was suspended – although it eventually came to a spluttering end just before the summer – while Wimbledon was cancelled and the Grand National went virtual. By the time of the first national lockdown, gamblers were resorting to betting on the only football around – Asian Handicaps featuring actual Asian teams, and the far reaches of the Belarus Premier League.

In fact, total tax receipts for the period April 2020 to March 2021 came to “just” £2.83bn. That marked a staggering drop of £182m – or 6% – compared to the previous year.

But it was the cancellation of EURO 2020 that really hit bookies hard. Major football events are normally huge cash cows for online bookmakers. And 2020 was due to be an even bigger betting bonanza for the betting sites: Scotland had qualified for their first major tournament in over 20 years, while for England EURO 2020 would have been as close to a home tournament as they had seen since EURO 1996.

Betting Bonanza Expected This Summer

Betting companies recovered as 2020 came to a close. Most players migrated online as the continuing closure of retail betting shops and casinos continued. Indeed, poker activity and online casino gameplay helped to soften the blow.

But nothing compares to a major football tournament to turn around betting sites’ fortunes. At the last big footballing festival – the 2018 World Cup – over €136bn in bets were taken by the bookies.

And with EURO 2020 being held across multiple countries, including England, UK bookies will be looking forward to a release of cash from gamblers itching to put their bankrolls and footie knowledge to good use.

England will play all of their group games at Wembley, as well as a potential semi-final and final – if they make it that far. The better Gareth Southgate’s team does, the more money will be flowing through the UK bookies’ coffers. Simply put, England have a very real chance of winning their first major trophy since the 1966 World Cup. And that could translate into a big payday for the bookmakers.

Bonuses & Promotions for EURO 2020

To take advantage of an expected bumper EURO 2020, major brands will have exclusive offers and promos for the event. The tournament starts on June 11 but we already know the 24 teams taking part. And if the 2018 World Cup is anything to go by, bookies will be going all out with a raft of special deals.

England specials will almost certainly be on the table. Money back on losing England bets may be offered, as well as enhanced odds on the team’s home games. New players will also be able to claim free bets when they open their accounts.

Moving Forward: What’s in Store for UK Gamblers?

Despite a year of betting shop closures and delayed or cancelled sporting events, the UK sports betting industry rode the storm well. Revenues at the big betting companies like William Hill and Sky held firm.

In the case of the Sky Betting and Gaming Group (SBG), online sports betting revenue actually increased by 26%. New player acquisitions and more customers betting online seems to have helped companies weather the COVID-19 storm.

But assuming a good EURO 2020, what lies in store for the UK bookmakers? There is a review of the 2005 Gambling Act which may see some of the bookies’ powers scaled back.

Affordability checks are a definite possibility, and an ombudsman may come in to force betting forms to reduce stakes where needed. In addition, visible gambling advertising on football shirts may become a thing of the past. Indeed, more and more football clubs are terminating deals with shirt sponsors from the gambling industry.

For now, the betting companies will be concerned with the success of EURO 2020. And with football punters promised a first bonanza of football since the 2018 World Cup, expect a similar bonanza on the bookmakers’ sites.

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Global brand 24kCasino removes admin fees for affiliates

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Global brand 24kCasino removes admin fees for affiliates

 

24KCasino is proud to be an independently run casino

24K Casino has recently stepped away from the white label offering of SG International and are proud to be an independently run casino.

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24kCasino has been in the industry since 2019, offering their Curacao licenced brand to a global market.  Covering 7 languages with 12 currencies, the casino offers the traditional payment methods as well as the expected Crypto options as well.

With so many casinos in the market, 24kCasino strives to continue to build on the customer journey and experience. Their welcome offer incorporates a deposit offer as well as free spins and has a high withdrawal limit per month.

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Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

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About Player Opportunities

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Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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OUTLAST DFS Launch New Affiliate Program with Income Access

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OUTLAST DFS Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.

Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.

OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.

They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.

The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.

About the Player Promotion

OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!

 

OUTLAST Daily Fantasy Sports’ Commission Promotion

With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.

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