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Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?

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Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?

 

With UEFA and football fans breathing a sigh of relief that EURO 2020 is finally to be held this summer, will UK bookmakers be celebrating too come July?

 

Clawing Back the Lost Pounds

The coronavirus pandemic has proved a disruption to every walk of life in the UK. Successive lockdowns, closed schools, homeworking, and furlough schemes have changed the entire country over the past 12 months.

And for sports fans and online bookmakers, the past year has been equally disruptive. 2020 should have been a bumper year for Britain’s bookies. Instead, many of the bookmakers’ most active markets were either curtailed or wiped completely from the calendar.

The English Premier League was suspended – although it eventually came to a spluttering end just before the summer – while Wimbledon was cancelled and the Grand National went virtual. By the time of the first national lockdown, gamblers were resorting to betting on the only football around – Asian Handicaps featuring actual Asian teams, and the far reaches of the Belarus Premier League.

In fact, total tax receipts for the period April 2020 to March 2021 came to “just” £2.83bn. That marked a staggering drop of £182m – or 6% – compared to the previous year.

But it was the cancellation of EURO 2020 that really hit bookies hard. Major football events are normally huge cash cows for online bookmakers. And 2020 was due to be an even bigger betting bonanza for the betting sites: Scotland had qualified for their first major tournament in over 20 years, while for England EURO 2020 would have been as close to a home tournament as they had seen since EURO 1996.

Betting Bonanza Expected This Summer

Betting companies recovered as 2020 came to a close. Most players migrated online as the continuing closure of retail betting shops and casinos continued. Indeed, poker activity and online casino gameplay helped to soften the blow.

But nothing compares to a major football tournament to turn around betting sites’ fortunes. At the last big footballing festival – the 2018 World Cup – over €136bn in bets were taken by the bookies.

And with EURO 2020 being held across multiple countries, including England, UK bookies will be looking forward to a release of cash from gamblers itching to put their bankrolls and footie knowledge to good use.

England will play all of their group games at Wembley, as well as a potential semi-final and final – if they make it that far. The better Gareth Southgate’s team does, the more money will be flowing through the UK bookies’ coffers. Simply put, England have a very real chance of winning their first major trophy since the 1966 World Cup. And that could translate into a big payday for the bookmakers.

Bonuses & Promotions for EURO 2020

To take advantage of an expected bumper EURO 2020, major brands will have exclusive offers and promos for the event. The tournament starts on June 11 but we already know the 24 teams taking part. And if the 2018 World Cup is anything to go by, bookies will be going all out with a raft of special deals.

England specials will almost certainly be on the table. Money back on losing England bets may be offered, as well as enhanced odds on the team’s home games. New players will also be able to claim free bets when they open their accounts.

Moving Forward: What’s in Store for UK Gamblers?

Despite a year of betting shop closures and delayed or cancelled sporting events, the UK sports betting industry rode the storm well. Revenues at the big betting companies like William Hill and Sky held firm.

In the case of the Sky Betting and Gaming Group (SBG), online sports betting revenue actually increased by 26%. New player acquisitions and more customers betting online seems to have helped companies weather the COVID-19 storm.

But assuming a good EURO 2020, what lies in store for the UK bookmakers? There is a review of the 2005 Gambling Act which may see some of the bookies’ powers scaled back.

Affordability checks are a definite possibility, and an ombudsman may come in to force betting forms to reduce stakes where needed. In addition, visible gambling advertising on football shirts may become a thing of the past. Indeed, more and more football clubs are terminating deals with shirt sponsors from the gambling industry.

For now, the betting companies will be concerned with the success of EURO 2020. And with football punters promised a first bonanza of football since the 2018 World Cup, expect a similar bonanza on the bookmakers’ sites.

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MightyTips launches snappy Football Tips format for casual and pro bettors alike

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MightyTips launches snappy Football Tips format for casual and pro bettors alike

 

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.

MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.

But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.

Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”

Key features of Football Tips:

  • Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
  • Quick match briefs – save time with short, insightful tips written by trusted football authors
  • Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
  • My Saved Choice feature – save favourite tips and revisit them anytime
  • More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
  • Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away

This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey

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Mikael Strunge is appointed as the new President and CEO of ACROUD

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Mikael Strunge is appointed as the new President and CEO of ACROUD

 

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.

“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.

“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.

Biography of Mikael Strunge

Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.

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ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

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ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

 

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.

The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.

  • Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
  • Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
  • Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”

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