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Better Collective signs double acquisition

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better collecttive double acquisition

Better Collective has completed the acquisitions of CasinoLounge.co.uk and WettPortal.

 

The CasinoLounge.co.uk deal represents the company’s first acquisition in the UK market and Better Collective, which develops digital platforms for betting tips, bookmaker information and online gaming communities, said the move will support its Bettingexpert.com businesses that is already active in the UK.

Better Collective also said the acquisition is mutually beneficial for all parties, as its experience and resources will help develop CasinoLounge.co.uk further as Cashmio focuses on their own Casino business.

Michal Kopec, head of M&A at Better Collective explained: “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk. We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.

Better Collective also moved to enhance its presence within the German-speaking market by acquiring Austria-based WettPortal. Better Collective said Wettportal sites will now be run through the SportFreunde office in Austria.

Better Collective acquired Hebiva Beteiligungen, owner of affiliate SportFreunde Informationsdienste, in June of this year.

Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” added Kopec.

It’s an established brand with big potential, which we can now explore further using our existing resources and know-how; we believe we will be able to build on the successful operation and drive the business forward.

 

About Better Collective
Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month. The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts. Better Collective’s portfolio includes more than 1,000 websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.

Affiliate Announcements

Betsson Group Affiliates and AffPapa extend partnership

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Betsson Group Affiliates and AffPapa extend partnership

 

AffPapa – the ultimate iGaming directory, is excited to announce that it has renewed its partnership with Betsson Group Affiliates.

After learning about AffPapa’s services in 2020, Betsson Group Affiliates decided it was in their greatest advantage to join forces with the ultimate iGaming directory. The two companies’ year-long collaboration has now been extended.

Commenting on the announcement, Shakyra Jonsson, BGA’s Senior Affiliate Operations Manager, said: “We have decided to renew our partnership with AffPapa, as the service provided has been exceptional. It’s a tool we have utilized daily and we look forward to our extended collaboration!”

Betsson Group Affiliates is the exclusive online affiliate program that incorporates the core of the traditional business with the best practices of the dynamic and profitable online gaming industry.

You will enjoy these advantages by working with Betsson Group Affiliates:

High commission rates of up to 40%
Excellent marketing tools for effectively optimizing campaigns for maximum revenue
The BGA Wallet – the ultimate financial tool for affiliates in the market
30+ languages offered – making it simple for affiliates to reach international markets and make players more comfortable
Unique approach and exclusive service

Apart from that, Betsson Group Affiliates provides more than 20 brands and pays a great deal to responsible gambling.

Yeva Avagyan, Head of Commercials at AffPapa, went on to say: “I’m thrilled to announce that, as a result of a smooth and successful collaboration, Betsson Group and AffPapa have come to extend our mutual partnership. It’s been a productive year with Betsson’s incredible team, and we are looking forward to 2022’s great unfoldings!”

AffPapa is thrilled to be continuing working with the leading Malta-based iGaming company. Betsson Group Affiliates’ decision to prolong the collaboration is an honest reflection of AffPapa’s ongoing efforts and high-quality service – an excellent compliment for the team’s efforts.

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Affiliate Announcements

Global brand 24kCasino removes admin fees for affiliates

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Global brand 24kCasino removes admin fees for affiliates

 

24KCasino is proud to be an independently run casino

24K Casino has recently stepped away from the white label offering of SG International and are proud to be an independently run casino.

Not only this, but 24kCasino has made many more upgrades to their product offering.

Firstly, they changed their payment processing provider, by integrating with a new provider they have been able to secure over 200 different deposit options for your players for all geos.

Secondly, they onboarded many new game providers, totalling around 6000 games from almost all top tier providers.

24kCasino CEO Mark Taylor said: “This gives us many more freedoms and the ability to be super reactive to both our Player and Affiliates needs. We believe these changes massively set us aside from any of our competitors and look to transform our partnership to be win win for both parties.”

Most importantly, being independent, 24kCasino Affiliates are able to significantly reduce the costs they had previously, passing on the savings directly to their loyal Affiliates by removing our admin fee completely. As of today, they have abolished all admin fee’s from the affiliate platform, 0% admin fee, you make your RS% from 100% of losses.

24kCasino has been in the industry since 2019, offering their Curacao licenced brand to a global market.  Covering 7 languages with 12 currencies, the casino offers the traditional payment methods as well as the expected Crypto options as well.

With so many casinos in the market, 24kCasino strives to continue to build on the customer journey and experience. Their welcome offer incorporates a deposit offer as well as free spins and has a high withdrawal limit per month.

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Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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