News
Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the time for that to change. You see, two Kenyan football teams have had their sponsorship taken over by the Betsafe online sportsbook.
It was on Wednesday, June 17 that Betsafe made the announcement of its new sponsorship deals with Gor Mahia and AFC Leopards, both of which play in the Kenyan Premier League. Operating as an offshoot of the Betsson AB brand, Betsafe’s unison with the two football teams will run for three seasons, beginning with the 2020-21 campaign ahead.
As part of those deals, the Betsafe logo will appear on the kits of both teams, and together, they are worth a combined 95 million Kenyan shillings (£722,000) per season. The lion’s share of that will go to the reigning league champions – Gor Mahia. But how did such a deal come about? Well, it all took place under Betsafe’s recently launched Kenyan offshoot – Bet High Kenya.
The country’s local media spoke with Tom Bwana, who operates as the Public Relations and Partner Manager for Bet High. He said that Betsafe would be launching its own operations in Kenya soon, and that the top priority for Bet High is Kenyan football. There is a number of top betting sites in Kenya that are already active, as the industry is growing considerably there. So, while seeking one out isn’t such a problem, once Betsafe’s Kenyan offshoot becomes fully active, there will be another alternative for bettors to utilise.
“Long-Term Financial Support” Celebrated
Both of the Kenyan football teams who have secured the sponsorship deal with Betsafe took it upon themselves to celebrate the fact that everything had become official. Chairman of Gor Mahia, Ambrose Rachier said that he was happy to see his club now has “long-term financial support from a strong and safe partner”, while the Chairman of AFC Leopards, Dan Shikanda spoke of the security that the unison brings to the team.
It was the local betting operator SportPesa that sponsored both football clubs prior to Betsafe taking over. However, the Kenyan-Bulgarian brand (which also sponsored English Premier League club Everton) closed down its business last year following a bust up with the government regarding back-tax claims. This saw all of its local sports sponsorships cancelled in August of 2019, which marked the second occasion such an event took place. The “uncertainty” of the regulatory climate was blamed for this move.
That move was what left both of the Kenyan football teams without any sort of financial life support. According to some sources, Gor Mahia hasn’t paid any of its football players for the past five months due to this, so the sponsorship deal with Betsafe will come as a welcome and almost life-saving moment for the club.
It’s a shame, as Kenya had one of the most prosperous betting markets in Africa up until the government redefined how betting licences were handed out and how its operators were taxed. SportPesa wasn’t the only brand to pull out of the market within Kenya once this occurred, as another big name in Betin closed its Kenyan operations, too.
Conferences
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry professionals, brands, and affiliates to network, share insights, and drive growth.
Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.
The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.
Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship
For more information, please click HERE or visit EEGS website https://eegamingsummit.com/
If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]
The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.
Affiliate Program News
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.
Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.
New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.
Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.
Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.
Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”
This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
-
Conferences1 week ago
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe
-
Awards1 week ago
Blask wins Best Tech at iGB Affiliate Awards 2025
-
News5 days ago
The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?
-
Affiliate Success5 days ago
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards
-
Affiliate Program News4 days ago
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform
-
Conferences2 days ago
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference